I don't know if you've listened to divide yet, but the ginger did great work here. It is incredibly impressive because while most albums have an overall theme, message or tone, the ginger set out to make every single song on Divide different. This is so difficult and impressive, he had to force himself to change whenever he got into a rhythm of songwriting. Seriously, you should go check out his album. Every song has a different tune, feel, and vibe. It's a lot, it's incredibly interesting, but sometimes it can become overwhelming to the listeners. Because every song is different the listener has to entirely focus on each song in order to take in the album as a whole. I found it difficult to sit listen through the entire album even though each song rocks. However, there is one common theme across these songs. There will be these little moments where Ed is spitting mad bars, or at least it sounds like it. He intricately weaves each rap into a song and kills each verse. Maybe it's because he hangs out with Stormzy a lot now, or he's taken a liking to rap? Either way, maybe he'll keep experimenting with his music and release a rap album later. Personally, a favorite song of mine on the album is Galway Girl. He is able to take traditional Irish music and make it fun and hip for today's listeners. Give it a try!