Doritos Would Have Made A "Lady-Friendly" Chip And No, I'm Not Having It
Start writing a post
Student Life

Doritos Would Have Made A "Lady-Friendly" Chip And No, I'm Not Having It

It's a CHIP. It's SUPPOSED to CRUNCH.

1462
Doritos Would Have Made A "Lady-Friendly" Chip And No, I'm Not Having It
Shutterstock

According to Buzzfeed, PepsiCo finally shut reports of the creation of such a chip down. But the fact that it was even a thing needs to be commented on.

Yeah, it's a fact that since the beginning of time, things have been coded as either "feminine" or "masculine". Whether it be clothes, hairstyles, sports, or even walking gaits, there are things that people generally think of as being more "girly" than "manly", and vice-versa.

But nowadays, as we become more self-aware and advanced in thinking and in societal norms, that divide has begun to fade more and more, and for the better...

Or so I thought. Until the PepsiCo CEO dropped such an idea. Such a comment. Such a bombshell.

Yeah, who knew that even the food you eat could be coded as masculine or feminine?

The aforementioned Buzzfeed article reported that last week, in an interview with Freakonomics Radio, PepsiCo CEO Indra Nooyi expressed her desire to market a brand of Doritos chip for women that doesn't crunch, as "they don't like to crunch too loudly in public."

First of all, what the hell.

Sorry, Indra, but when did you become a spokesperson for how every woman, across the globe, prefers to eat her goddamn Doritos?

It's a chip, for goodness sake. It's supposed to crunch. If you're eating a chip that doesn't crunch, you're not eating a chip, you're eating cardboard.

Second of all, as a woman hearing this from another woman, this is awfully disappointing. As a CEO for such a large Fortune 500 company, Indra Nooyi is supposed to be a champion among woman. She has a voice (and an influence!) that can certainly be heard quite loudly, and so she should use it to help us advance forward. But instead, she uses it to, if anything, pull us further back in time, back when women had to shut up and keep quiet, by providing us with a chip that will do just that when you eat it.

Don't get me wrong—I'm sure lots of women don't like the crunch. After all, we're all allowed to have preferences. But assuming that all of us feel this way is quite insulting, and downright wrong. Especially since Nooyi herself has also discussed that, despite her position, she's often to in a condescending or infantilizing way, according to one Reddit user. If you're getting so upset about being babied because you're a woman, then why do you propose a product that does just that for other women? It makes no sense.

It was certainly an effort made on her part and one that certainly faced numerous amounts of backlash, at that. Moral of the story: if you want to help us women out, Nooyi, you'll make Doritos packets that are actually filled to the brim, instead of half-empty. Then maybe I'll join your side. But this?

No, this doesn't cut it at all. But at least it still crunches!

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

47452
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less
Lifestyle

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

30072
loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets
StableDiffusion

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less
Adulting

Unlocking Lake People's Secrets: 15 Must-Knows!

There's no other place you'd rather be in the summer.

954174
Group of joyful friends sitting in a boat
Haley Harvey

The people that spend their summers at the lake are a unique group of people.

Whether you grew up going to the lake, have only recently started going, or have only been once or twice, you know it takes a certain kind of person to be a lake person. To the long-time lake people, the lake holds a special place in your heart, no matter how dirty the water may look.

Keep Reading...Show less
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

170343
man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments