Vegan Alert! Hip Hop producer and viral Snapchat star DJ Khaled is finally taking a step towards a healthier diet and is going vegan –– for 22 days.

He announced via Snapchat that he will be going on the plant based diet for 22 days with the help of the meal plan 22 Days of Nutrition - the same plan Beyonce was promoting that got all vegans everywhere saying she had changed over to the lifestyle. Although the plan is only temporary and is more focused on detox and weight-loss, as a vegan myself, I see this as a win for the vegan community. With an estimated six million social media followers, "the king of Snapchat" is reaching a wide range of people, via his 10 second videos, who have maybe never even heard the word vegan before.

In my opinion, this is the type of exposure the vegan movement needs if it's really going to make a significant impact. Organizations like People for the Ethical Treatment of Animals (PETA), although I'm sure have great intentions, seem to give veganism a bad rap with their upfront, blunt way of showing people the cruelty behind animal agriculture which tends to make people uncomfortable and unwilling to listen. With celebrities such as DJ Khaled and Beyonce promoting any type of vegan diet, regardless of it being temporary, more people will potentially start to question what it is that they're eating, and that's all any vegan could hope for. Who knows, maybe he'll enjoy it so much that 22 days will become a lifestyle. A vegan can dream, right?

In the style of DJ Khaled himself: Consciousness is key. They don't want you to know what you're eating! Sorry I had to.