Diversity in the Music Industry: Why Representation is Important

Diversity in the Music Industry: Why Representation is Important

The overwhelming dominance of the white/black dynamic in western music.
1601
views

In 2015, the Internet has afforded hopeful musicians a level of freedom that did not exist at any other point in history. With the rise of social media, in particular websites like SoundCloud, aspiring artists from all over the world can upload their creations onto the web and wait for a positive (or negative) reaction from Internet-savvy music lovers.

We live in a time where the “gatekeepers” of the music industry have morphed from an undeniable and unwavering force, into a vague, antiquated relic of a rapidly evolving entertainment landscape. In the past, if you were a young individual with dreams of breaking into the entertainment industry, you might have met with a record label and presented them the bare bones. A rough, unrefined sound, and somewhat of an idea of how you want to deliver your work to the world. At this point, an A&R (Artist and Repertoire) from the label would review your content, and devise what they consider to be the most effective strategy for the artist to progress their career and eventually become successful. Previously, the A&R acted as a necessary bridge between the corporate label-heads and the wide-eyed, if somewhat naive musician. In theory, the A&R could determine a means by which the artist could maintain a desired level of artistic integrity, coupled with increased exposure, while simultaneously bending enough to the will of the record-label CEO’s to evolve into a valuable profit-generator.

After all, record-labels are businesses at the end of the day, whose primary purpose is to bring money in. As idealistic as it would be to view companies like Universal and Warner as money-pools for artists to draw from in order to facilitate their dreams, these companies main concern is the all mighty dollar. But in this new technological era, it has come time to call into question the relevancy of the once needed A&R role.

Although there are unquestionably certain benefits associated with major record labels, for some, there is the ever-present fear that these labels might seek too much control. With money serving as a primary motivator for these large entities, it is sensible for artists to be afraid that in order for them to become successful, they may have to surrender their personal vision to appease executives.

However, the newfound freedom provided via the Internet has created a path much less conventional than the ways of yesteryears. With artists being able to easily upload their music online without having to consult a talking head first, the musician’s art can be digested in a way that feels authentic and undiluted by ulterior motives.

Take for example, @kiiaraonline, who mysteriously appeared on SoundCloud a couple of months ago, and has already garnered over 2 million total plays. In a sense, this has presumably made the job of the A&R easier. Rather than having to work with an artist who doesn’t quite know what they want other than to be heard, A&R’s can now simply peruse a website like YouTube or SoundCloud.

At this point, they can then get in contact with people who have already crafted a concrete identity, and at the very least are confident enough in their current sound that they are comfortable with their music being heard by strangers online. One of the current most famous stars in the world was discovered on YouTube, and went on to make over $50 million touring in 2013. The music industry is currently host to a cast of characters, including Canadian-born stars such as Drake and The Weeknd, to American sweethearts and chart mainstays Taylor Swift and Ariana Grande. But if one were to survey the top 20 songs on the US iTunes chart right now, they would see that 19 out of 20 of the songs have something in common, despite spanning across several different genres.

Out of all 20 songs, 19 of them are by artists that are either white or black (or a combination of the two). And this brings us to the crux of this piece. There is a noticeable lack of diverse perspectives being prominently shared in today’s popular music scene.

Although it is possible to find success via the utilization of numerous social mediums and musical genre’s, the actual voices that are being heard on a large scale are marginal at best. It seems like an eternity since the tragic passing of the iconic Mexican-American singer Selena, who broke boundaries and brought Latin music in America to a previously unprecedented level. Not only was Selena an absolutely dominating force at the time in terms of sales, she is still being celebrated to this day.



Representation is truly important, especially for impressionable young people who are continuously consuming media. Having the ability to turn on the television and see someone who looks like you, and probably grew up similarly from a cultural perspective, might inspire those who were unsure of their own potential to chase their dreams. Who can be looked to as a representative for Asian-Americans that is getting as much exposure as some of the most popular pop culture figures of the past several years? There was a short-lived but intense obsession with K-pop/rap star PSY, who’s “Gangnam Style” video has over 2 billion views on YouTube. But who is talking about him today? It is crucial that artists from varying backgrounds amount to more than temporary fads, quick to be tossed out like an old toy once a child has grown tired of it.

That is why it is important that artists like Kali Uchis, a Colombian-American singer who is currently on the rise get’s an opportunity to be as equally promoted as Meghan Trainor or Jason Derulo.



That is why it is necessary that buzzing K-pop star CL is on the cover of Paper Magazine and is working with Scooter Braun (Justin Bieber’s manager) in hopes to make a commercial splash in America.



Is there a magic cure that will instantaneously solve this issue of representation? Unfortunately no. However, discussing it is a necessary and critical first step. Hopefully there will one day exist an entertainment industry where things like this do not happen because a greater effort is being made to give the under-represented the voice that they deserve. The United States is a place of sprawling diversity, home to individuals from all over the globe who have their own unique languages, cultures and upbringings. With that said, it is important that pop culture reflects that as best, and as equally, as possible.

Cover Image Credit: http://saintheron.com/wp-content/uploads/2014/04/selena.jpg

Popular Right Now

9 Eligible Princes You Need To Know About Now That Prince Harry Is Off The Market

You too could have a Meghan Markle fairytale
355481
views

Prince Harry's royal wedding is officially over and there won't be another British royal wedding for quite some time now, as Prince George is way too young to start thinking about that. Fortunately, there are plenty of other countries with plenty of other princes that are still eligible bachelors at the moment. Lucky for you, I did my research and compiled a list of all the eligible princes you need to know about know that Prince Harry has tied the knot with Meghan Markle.

1. Prince Louis of Luxembourg (31)

Prince Louis is the third son of the Grand Duke Henri and Duchess Maria Theresa of Luxembourg. He has recently become a bachelor again after his separation with his wife of 10 years, Princess Tessy.

Fun Fact: He graduated from Richmond, The American International University of London with a BA in Communications. He can also speak Luxembourgish (the fact that's even a language is fun fact by itself), French, German, and English fluently.

2. Prince Sebastien of Luxembourg (26)

Prince Sebastien is the youngest child of the Grand Duke Henri and Duchess Maria Theresa of Luxembourg, so if you marry him, you'll probably never actually be queen because he's pretty far removed from the throne. However, he's relatively young and single, so best of luck.

Fun Fact: For some bizarre reason, this prince actually went to college in Ohio. He played rugby and graduated from Franciscan University of Steubenville in 2015. Now, he is back in his home country and is an officer in the Luxembourg Army.

3. Prince Phillipos of Greece and Denmark (34)

You read that correctly, Prince Phillipos is the prince of not one, but two countries. He is the youngest son of King Constantine and Queen Anne Marie of Greece and Denmark. Unfortunately, Greece abolished their monarchy, so he's a prince in name only there.

Fun Fact: Like Prince Sebastien, Prince Phillipos also went to college in the United States. He earned his B.A. in foreign relations from Georgetown University in 2008. Fortunately, for us American girls, he is actually still living in the US and he works in New York City as an analyst at Ortelius Capital.

4. Prince Albert of Thurn and Taxis (34)

Ever heard of Thurn and Taxis? No? Me neither. Anyways, Prince Albert is from the House of Thurn and Taxis, which is essentially a very old German aristocratic family. He is the son of Prince Johannes XI of Thurn and Taxis and Countess Gloria of Schonburg Glauchau. His family is well known for their breweries and castles, so unless you're gluten-free, you can't really complain.

Fun Fact: He's not just a prince. He's also a racecar driver and 10 years ago he was ranked 11th on Forbes Magazine's List of The 20 Hottest Young Royals.

5. Prince Mateen of Brunei (26)

Prince Mateen is basically like all the guys you already know, except he's royalty. He's the prince of Brunei, which is a small country on the island of Borneo, south of Vietnam. He is one of the five sons of Sultan Hassanal Bolkiah, and he also has seven sisters. Maybe that's a little different than the guys you know, but one thing he takes very seriously, just like most frat guys, is his Instagram.

Fun Fact: Mateen enjoys playing polo, flying in his private plane, cuddling cute wild animals, and keeping up his Insta game with 890k followers. You can follow him @tmski.

6. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum of Dubai (35)

Sheikh Hamdan also has a killer Instagram with 6.3 million followers. Anyways, Sheikh Hamdan is the billionaire crown prince of Dubai and the second son of Sheikh Mohammed bin Rashid Al Maktoum, who is the prime minister of the United Arab Emirates and essentially the king of Dubai (Emir). He's actually next in line for the throne because his older brother died in 2015.

Fun Fact: Hamdan's hobbies include skydiving, zip lining, and diving, just to name a few, so if you're an adrenaline junkie, Sheikh Hamdan is the prince for you.

7. Prince Hussein of Jordan (23)

Prince Hussain is the son of the extremely beautiful, Queen Rania and Abdullah II of Jordan and next in line for the Jordanian throne. At 23, he's already a second lieutenant in the Jordanian Armed Forces and he was the youngest person ever to chair a UN Security Council Meeting


Fun Fact: Like Prince Phillippos, Prince Hussain also graduated from Georgetown University in Washington D.C.. Also, like Prince Mateen and Prince Hamdan, he's Insta famous with 1.3 million followers and you can follow him @alhusseinjo.

8. Prince Constantine-Alexios of Greece and Denmark (19)

Like Prince Phillipos, Prince Constantine-Alexios also has two countries. Lucky for us though, he is also living in the US right now attending Georgetown University in Washington D.C. (like pretty much every other prince, amirite?) He is the oldest son of Crown Princess Marie-Chantal and Crown Prince Pavlos of Greece.

Fun Fact: He's Prince William's godson, so that's pretty neat. However, if that wasn't cool enough, you might like to know that this Greek/Danish prince was actually born in New York. Oh yeah, you can also follow him on Instagram @alexiosgreece where he has 88.7k followers.

9. Prince Joachim of Belgium (26)

Prince Joachim of Belgium, Archduke of Austria-Este is the third child of Lorenz, Archduke of Austria-Este and Princess Astrid of Belgium. Although he bears the title, "Prince of Belgium," he is also Archduke of Austria-Este, Prince Royal of Hungary and Bohemia, and Prince of Modena. Unfortunately, he'll probably never actually be king in any of these countries as he is ninth in line to the Belgian throne.

Fun Fact: Prince Joachim has degrees in economics, management, and finance, but he decided to join the Nautical School in Brugge after completing college and is currently an officer in the Belgian Navy.

Hope is not lost for all you girls dreaming of finding a Prince Charming that's literally a prince. After reviewing the data, my best advice is to transfer to Georgetown where princes are basically around every corner.

Cover Image Credit: @meghantheduchessofsussexstyle/Instagram

Related Content

Connect with a generation
of new voices.

We are students, thinkers, influencers, and communities sharing our ideas with the world. Join our platform to create and discover content that actually matters to you.

Learn more Start Creating

30 Songs That Will Make Any Former Drama Kid Immediately Break Out Into Song

Not only do they sing it but they hit the notes correctly.

91
views

Everyone has that song (or a few) where when they hear it they absolutely have to scream it at the top of their lungs. Or maybe they just sing it. But drama kids take it to that next level. Not only do they sing it, but they have to sing the notes correctly and do the dance moves to the song. And they have to assign every person in the song to a different person

  1. "Cell Block Tango" from "Chicago”
  2. "You Can't Stop the Beat" from "Hairspray"
  3. "Summer Night" from "Grease"
  4. "And I Am Telling You I'm Not Going" from "Dreamgirls"
  5. "We're All in This Together" from "High School Musical"
  6. "Seasons of Love" from "Rent"
  7. "Defying Gravity" from "Wicked"
  8. "I Dreamed A Dream" from "Les Miserables"
  9. "Time Warp" from "The Rocky Horror Show"
  10. "This Is Me" from "The Greatest Showman"
  11. "On The Steps Of The Palace" from "Into the Woods"
  12. "I Feel Pretty" from "West Side Story"
  13. "The Phantom of the Opera" from "The Phantom of the Opera"
  14. "Good Morning" from "Singin' In The Rain"
  15. "A Whole New World" from "Aladdin"
  16. "Do You Hear the People Sing" from "Les Miserables"
  17. "Dancing With Queen" from "Mamma Mia"
  18. "I'll Make a Man Out of You" from "Mulan"
  19. "Belle" from "Beauty and the Beast"
  20. Beauty and the Beast" from "Beauty and the Beast"
  21. "How Far I'll Go" from "Moana"
  22. "I Won't Say I'm In Love" from "Hercules"
  23. "Popular" from "Wicked"
  24. "What I Did For Love" from "A Chorus Line"
  25. "You Will Be Found" from "Dear Evan Hansen"
  26. "Do Re Mi" from "The Sound of Music"
  27. "Revenge Party" from "Mean Girls"
  28. "I'd Rather Be Me" from "Mean Girls"
  29. "Big Fun" from "Heathers"
  30. All of Hamilton
Cover Image Credit:

Flickr Creative Commons

Related Content

Facebook Comments