Derailing The Hype Train: No More Trailer Breakdowns | The Odyssey Online
Start writing a post
Entertainment

Derailing The Hype Train: No More Trailer Breakdowns

How the culture of reaction videos and trailer breakdowns is hurting the enjoyment of our favorite Spectacle films.

15
Derailing The Hype Train: No More Trailer Breakdowns
Warner Brothers

San Diego Comic Con has come and gone, leaving in the wake a fresh batch of trailers, footage, and other goodies from our favorite properties. Marvel fans were treated to early footage of "Guardians of the Galaxy Volume 2", "Spider-Man: Homecoming," and "Thor: Ragnorak" while DC fans got trailers for "Wonder Woman" and "Justice League." The odd thing is all five of these films being released at least 10 months from now.

Within hours of the reveals at Hall H, fans flocked to the internet to analyze every aspect of the footage and begin the year long speculation. Reaction videos and trailer breakdowns went up exploring the characters, potential plotpoints, and making general judgements about the film in progress.

This process continues on for about a year, where every Youtuber and listicle-writer exhaust every image released before the film's release for the sake of the knowledge that their favorite properties are being properly adapted. If not, then these same content creators can put out hate videos decimating what they dislike and what they want out of a sequel, thus restarting the process.

It's this mentality that has allowed hype culture to essentially become this never ending barrage of spoilers and frustrations up until a film's release. No longer are we satisfied with trusting the studios judgement on our favorite properties, but for good reason after consistent failures of franchise movies in the 90's and early 2000's. However,this over-analytical approach has not helped either as it has created a coddled culture that needs constant reassurance that the films being made are going to be to their liking.

A prime example of this coddled culture in fandoms can be found in the 20-month lead up to the soon to be released "Suicide Squad." In December 2014, Will Smith, Margot Robbie and Jared Leto, among others, were announced to be starring in lead roles and the internet went ballistic.

Content creators criticized the choices of every cast members, particularly Jared Leto for a multitude of reasons, most citing that a Joker recasting was "too soon" given the performance of Heath Ledger in 2008. Studios doubled down and reassured that the Joker wouldn't be "the main villain" as a means of getting the fans on board.

Filming began in April 2015, and to coincide with the anniversary of the Joker's character, the studio released the now infamous image of Leto as the tattooed version of the Clown Prince of Crime that we would be appearing in the film.

The photo sent many a DC fan into a frenzy, with countless videos and photos made mocking this creative choice. Some fans defended the design citing the comic books in their own videos, but either way the picture managed to dominate the entertainment news cycle despite being 16 months away from release, with the studio eventually toning down the tattoos in later promotional material.

Coming to Comic Con 2015, the cast and crew gathered in San Diego to discuss the film and show a bit of footage to the attendees. When it came time for the trailer, a few sneaky fans managed to capture it on film and uploaded online. With the low-resolution-cat out of the bag, the studios decided to release to HD version online to appease fans, but it subsequently brought on more consequences.

Fans criticized the overly-dramatic tone of the trailer and lack of clarity and created minimal excitement. To combat this problem, from that point forward, the film's trailers were worked to emphasize the action comedy elements of the movie while throwing an amazing retro soundtrack that had worked for various other comic book films.This change of pace began in January, reinvigorated excitement for the movie following the dramatic tone established with "Batman Vs. Superman."

However this was short lived following BvS's failure before the film went into re-shoots a few weeks later. Content creators went as a far as to say that the trailers had exhausted all the good jokes and that this was an attempt to make a fun comic book movie.

The studios defended the re-shoots, saying that this had been planned and that these shoots were simply to allow more creative freedom for director David Ayer, but the critics remain adamant in this decision.

Since the film's very inception, every aspect of "Suicide Squad" has been under the microscope and, unfortunately, this has become all too common place for Spectacle films.

The in-production " Star Wars" spinoff "Rogue One" has received the same treatment, with content creators picking up apart every little bit of news about the film to confirm its potential quality or lack of it. The "Wonder Woman" and "Justice League" trailers are already attempting to be dissected by fans even through the film is still years apart.

In this age of the internet, content creators and studios have created a codependent relationship that is unsustainable. Fans demand up to the minute coverage of what is happening with their favorite properties, speculating on leaked pictures and image stills until they are exhausted.

Studios seeing this trend, begin giving out the news earlier and earlier, with the hopes of generating good press and interest in the project and then maintaining it or working the project untl it can get the potential earnings they want.

While I understand that super fans, such as myself, want to see how a film is progressing, we have gone too far. This constant need for reassurance that "everything is going to be OK" does not benefit us, only the studios.

This process allows the studios to essentially use us a free marketing tool that allow them to cater a film in a way that will get as many people in the theater, and get them to come back again because it is just that enjoyable.

I am not saying that we should lower our expectations, but we should prolong when we should be seeing this footage. The "Wonder Woman" and "Justice League" movie we see now will be radically different in the year long wait, so there is no need to demand seeing footage a year in advance. If we wish to pick apart a trailer, then lets do it within a reasonable time frame, enough time for potential re-shoots if needed.

To the fan that says that this early release will ultimately improve the film or let us know it's good, I say, remember "Batman Vs. Superman." We saw footage from that movie in 2014, and in all the time we waited, we couldn't save it despite our many complaints leading up.

So I ask my fellow fans who want this era of Spectacle films to last; Wait. We don't need to see footage for a movie a year away.

In that time we will exhaust every frame of footage and forget until the next trailer, when the movie is closer to actually being what it will be. Let us show studios what we want on our terms, not theirs.


Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Entertainment

Every Girl Needs To Listen To 'She Used To Be Mine' By Sara Bareilles

These powerful lyrics remind us how much good is inside each of us and that sometimes we are too blinded by our imperfections to see the other side of the coin, to see all of that good.

624334
Every Girl Needs To Listen To 'She Used To Be Mine' By Sara Bareilles

The song was sent to me late in the middle of the night. I was still awake enough to plug in my headphones and listen to it immediately. I always did this when my best friend sent me songs, never wasting a moment. She had sent a message with this one too, telling me it reminded her so much of both of us and what we have each been through in the past couple of months.

Keep Reading...Show less
Zodiac wheel with signs and symbols surrounding a central sun against a starry sky.

What's your sign? It's one of the first questions some of us are asked when approached by someone in a bar, at a party or even when having lunch with some of our friends. Astrology, for centuries, has been one of the largest phenomenons out there. There's a reason why many magazines and newspapers have a horoscope page, and there's also a reason why almost every bookstore or library has a section dedicated completely to astrology. Many of us could just be curious about why some of us act differently than others and whom we will get along with best, and others may just want to see if their sign does, in fact, match their personality.

Keep Reading...Show less
Entertainment

20 Song Lyrics To Put A Spring Into Your Instagram Captions

"On an island in the sun, We'll be playing and having fun"

517078
Person in front of neon musical instruments; glowing red and white lights.
Photo by Spencer Imbrock on Unsplash

Whenever I post a picture to Instagram, it takes me so long to come up with a caption. I want to be funny, clever, cute and direct all at the same time. It can be frustrating! So I just look for some online. I really like to find a song lyric that goes with my picture, I just feel like it gives the picture a certain vibe.

Here's a list of song lyrics that can go with any picture you want to post!

Keep Reading...Show less
Chalk drawing of scales weighing "good" and "bad" on a blackboard.
WP content

Being a good person does not depend on your religion or status in life, your race or skin color, political views or culture. It depends on how good you treat others.

We are all born to do something great. Whether that be to grow up and become a doctor and save the lives of thousands of people, run a marathon, win the Noble Peace Prize, or be the greatest mother or father for your own future children one day. Regardless, we are all born with a purpose. But in between birth and death lies a path that life paves for us; a path that we must fill with something that gives our lives meaning.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments