Here's some background for those who are not on Youtube or have purposely remain ignorant on this triviality.

On February 3rd, English Youtuber, KSI upload a boxing match between him and English Youtuber Joe Weller. KSI was victorious and following the match he announced, "If any YouTuber wants it, you can come get it. Jake Paul, Logan Paul, any of the Pauls. I don't care."

Thus, sparked Following Paul's tweet, KSI tweeted^[3] a photograph of Jake Paul's Twitter profile, zooming in on the marker that says "Follows you." He captioned the tweet "Boy I would drop you quicker than Disney @jakepaul." The post (shown below, right) received more than 74,000 retweets and 308,000 likes in eight days.

That day, Jake Paul published a video^[4] entitled "KSI WANTS TO FIGHT ME." During the video (shown below, left), Paul mocks KSI, shows some of his training and calling his father. He volunteers his father, Greg Paul, to fight KSI in a mixed martial arts match.

The following day, KSI's brother, YouTuber ComedyShortsGamer posted a video entitled "JAKE PAUL IS A P*SSY." The video (shown below) received more than 1.9 million views in one week.

Paul agreed that there would be two fights, one fight between Logan Paul and KSI and the other between Jake Paul and KSI's brother. In the video, Paul confirms that he and his brother would be participating in the fight along with the following terms: Puts up $250,000 of their own money, an MMA fight, located in Los Angeles, the loser has to say the winner is their daddy on live broadcast, and has to wear the other person merch in their videos for one month.

On February 7th, KSI responded to the terms but did not agree to them. During the video, he said, "Fuck your terms. I'm the one with the belt. I'm the A-side. I'm the one who proves I can fight on a global stage." The video (shown below, left) received more than 9.9 million views.

Two days later, Jake Paul uploaded a video entitled "KSI CALLED ME." The video (shown below, right) received more than 4.5 million views.

On July 18th, 2018, a contentious press conference regarding the fight ended with Logan Paul leaving the stage as KSI insulted Paul's girlfriend and parents. The scene ended with the Paul entourage, including father Greg Paul, escaping London's York Hall amidst a crowd of KSI supporters chasing them. As they fled, a man approached Greg from behind and punched him in the side of the head (video below).

The following day, YouTuber Izadi shared a video of the press conference, which included footage fans attacking Jake and Logan Paul's Rolls-Royce. In the video, he says that Deji, KSI's younger brother, allegedly encouraged fans to attack Team 10. On July 22nd, Deji uploaded a video in which he claims that he is being sued by Greg Paul in connection with the attack. The video received more than 1.4 million views in 24 hours.

Now, with the latest train wreck that was a press conference.

It's unfortunate to say that many people are more involved in the fight than ever. This whole fight is trash. It's all a giant cringe-y publicity stunt between pathetic self-absorbed people who refuse to back down. It's caused people to get hurt. It's clear from the press conference Logan Paul is tired of all of this. He never really recovered from the fallout from his Trip to Japan Suicide Forrest Discovery video.

The fight will not be free-to-stream. It's all for money that these showboats don't need.

They spend it on worthless shoes and flashy cars meanwhile plenty of other YouTubers run charity shows, donating to worthy causes.