Everyone has their own routines. You wake up in the morning, drink your coffee, check through the social media apps on your phone, and then head to work or school. At least, that's how I used to do it. And then a friend recommended that I subscribe to The Daily Skimm, a daily newsletter that arrives early every morning outlining only the most necessary facts of the previous day's global, social, and cultural news. Needless to say, my morning routine took a more informative turn when I started receiving my morning Skimm.
What makes The Daily Skimm stand out from the highly competitive news market? First of all, its unique voice. These emails, miraculously, make reading the news entertaining and, dare I say, fun. Reading these newsletters sounds like I'm having an incredibly intelligent conversation with my best friend. The Skimm's unique voice is the perfect amount of dry satire mixed with credible facts.
Not only that, their distinct format directly aligns with the millennial agenda: to trim the fat off the meat and cut straight to the good stuff. They only outline what is absolutely necessary to where you can literally skim through world events, hence the name.
Often, when watching or reading the news, it is difficult to distinguish between what is true and what is written through a particular political funnel. This was always my biggest problem with other news sources; I just wanted the facts without the political agenda so that I can form my own opinions. Also, I wanted these facts relayed to me in a succinct little package delivered right at my fingertips.
The Daily Skimm does all this and more, because it was created with young, educated women of my generation in mind. A typical email will span the most important aspects of global news, such as the long-standing nuclear agreements in Iran, and then will switch gears to coverage of anything from March Madness to Trader Joe's wine recalls (sad, I know) to American politics. I mean, they actually refer to Hillary Clinton as "Hillz." Brilliant.
Since I've started reading The Daily Skimm, I genuinely feel more globally aware and am able to incorporate the things I have learned into my everyday conversations. The best thing about The Skimm is their very apparent efforts to actively engage their audience of women in order to provide them with an entertaining five-minute recap of news.
The founders clearly understood that a millennial woman's busy schedule, combined with the changing tides of the media landscape made it nearly impossible to catch up on world events. They were able to capitalize on a much-needed product -- a media source that allows busy women to immerse themselves in current events.
The Daily Skimm is free! Subscribe and let us commence our journey to global awareness. Happy reading!
