Any field in which you are looking to establish a career in, all have one thing in common: you. In order to make sure that you are making your job hunt beneficial to your career goals, you must make sure that you are taking all of the necessary measures to put yourself out there.

First things first, you have to create your brand. Everyone in the creative field has to do this because it's how you establish and build an audience/cliental. For example, in an editorial field your brand begins with what it is you write about (your writing niche); It then becomes a combination of your writing style and voice. Once you know what your brand is, you can then focus on your desired audience.

Let's use myself as an example; I find my writing style to be a combination of sass, wit and fun--I'm very lax with my writing, I like to keep it informal. I use the above criteria to then locate the type of readers I am writing too. When asked, I usually describe my viewers as being within the millennial demographic--bam, theres my established audience.

I typically write about sex and relationships for other publications that I freelance for, and during my time in college I was the editor of the Sex and Relationships section. It is safe to say that that would be my writing niche, however, I have done internships where the topics I cover are within pop-culture and trending celeb news. Being that my style of writing is informal, I cater to more audiences than just those interested in sex and relationships. My brand is what I like to call, "all things sassy," because a sassy-edge is always consistent within my writing.

Now, knowing all of the above, it is then my job to sell my brand. How do you do that? Well, for starters you should be on every social media platform and active on them. Instagram, Instagram Business, Facebook, Facebook Business, LinkedIn and Twitter, are all platforms in which you can continue to reach your audience and allow for your audience to get to know you. You want to keep in mind that you don't stray from your brand--consistency is key and it can be tricky. Communicating your brand should be fluent, and a clear representation of its make-up.

Creating business cards is also a great way to move further with selling your brand. You can bring your cards to networking events (which I highly suggest you attend because today, everything is about who you know and making connections). I've even gone ahead and built a website for my work. On my website, I post all of my writing clips and attach all of my social media and contact information. I even have "all things sassy" written underneath my photo.

It's not easy to just walk into the real world and go to work, especially in the editorial field--even more so if you have big dreams like myself and hope to work for a major magazine...#cosmogoals. When it comes to climbing that ladder in the job hunt, you don't want to take the easy way out; You want to go that extra mile and really push yourself to make it. Creating your brand is basically creating a name for yourself and then sell, sell, selling it.

If it helps, take out a notepad and jot down what you think your brand may be by the work you've done thus far, or what you want your brand to be. Just make sure that once you declare your brand, you don't deviate from it--a loyal writer creates loyal readers and that ensures constant views.

***"Leave Your Mark" by Aliza Licht is a fantastic book to read about establishing your brand and selling it!