Corey Shader, Business Consultant, Reveals 7 Tips to Give Your Small Business an Edge

Corey Shader, Business Consultant, Reveals 7 Tips to Give Your Small Business an Edge

Read on to find out what you can do to make your business worthy of success.


Winston Churchill said, "No one can guarantee success in war, but only deserve it," and in business, it's much the same. Sometimes, despite your best efforts, circumstances will conspire to undermine your success. However, there are some things you can do to make your business worthy of success.

Corey Shader's 7 Tips Tips to Give Your Small Business an Edge:

Have a Written Plan

A business plan is your strategy for success. If you don't have one and don't have it written down so that you can refer to it, you're floundering, and you're likely to duplicate efforts or even find yourself working at cross purposes. That said, you also need to be aware when it's time to put aside your plan and try something different.

Don't Hire Employees: Hire a Team, and Be Part of It

The fewer the people working in your business, the more you need to trust them, and the more everyone needs to be able to work together. Make sure you're hiring people who not only can do the work, but have the right attitude and are invested in your business.

And once you've hired people, work on fostering relationships among them. Show them the same courtesy, respect, and patience that you want them to show your customers. When you interact with customers, always model proper behavior as well.

Don't Neglect the Legal

Sure, it costs a little bit more to start your business if you draw up legal papers for a corporation, get the proper insurance, licenses, and the rest, but it can save your business and your life.

If your business isn't a separate legal entity, then it can't have separate finances. Any debts the business incurs can then be assessed against your personal finances. If the business fails, it may be long gone, but its debt can hang around for years.

And those debts can include penalties and fees for not having your business legally licensed and insured.

Don't Neglect Your Taxes

Almost nobody likes taxes, but they are a necessary fact of life. Paying taxes will undoubtedly cut into your profit margins, but it's nothing compared to not paying taxes. Once you add on interest and penalties, you could end up with twice the burden or more. And remember, if you're not paying taxes quarterly, you could be subject to penalties, even if you pay the right amount at the end of the year.

Have a Website That Meets Your Customers' Needs

Everybody should be online. Your small business is no exception, and you want to make sure that your business can be found by people looking for it. Not only that, but they should be able to quickly and easily find important information about your business, such as your hours, telephone number, and some idea about what services or products you offer.

Don't forget to make your website mobile, too. Many people will come across your business by searching on their phones for local services. If they can't read your website on their smartphone, they might bypass you for a competitor.

Don't Forget to Smile

Sure, being a small business owner can be hard sometimes, but don't forget that you're living your dream. Many people never get the chance to enjoy what you're experiencing now, so don't let the challenges get you down.

Besides that, a smile and friendly greeting are one of the most important things that people value in a small business. In a recent study, people ranked a smile and friendly greeting as the number one reason they frequented local businesses.

Master the Soft Sell

Business is tough. Times are hard. You're desperate to make a sale. But try not to let it show. Part of the feeling people want from a small business is that you're a friendly, personal alternative to the Big Box retailers. If you're going to maintain that reputation, you need to master the soft sell.

Don't push your product. Find out what people want and need, then give them solutions and options. Not only will you likely make more sales, but you'll also generate goodwill that can drive more business. Even if you don't make a sale today, people are more likely to come back to buy from you tomorrow.

About Corey Shader: Corey Shader is an independent business consultant. Driven by his passion for helping others achieve their goals, he takes pride in bringing out the best in others. Based in Florida, Shader is well known for his involvement with startup companies helping with customer acquisition, streamlining processes, and maximizing their overall bottom line.

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Deadlines Are Not Important

The Deadlines Of Life Do Not Mean As Much As You Think


Deadlines are not important; the deadlines for work, school, and things related to that, those are important. Life's deadlines are not important. Society tells us that we must be married, have the perfect job, and have children by a certain age. A lot of the times we end up believing that if we do not do certain things by a certain time, we have failed or we are not doing as good as everyone else. The truth is, society's and life's deadlines are crap. There is no specific time to be married by, no specific time to have your perfect job by, and no specific time to have children by. These things should not be accomplished until you are ready and capable to accomplish them; this means that if you are not 50 until you have your perfect job, you are not 30 until you are married and you are not 40 until you have children, that is okay. There is nothing wrong with waiting, experiencing life, growing in who you are, and doing what you need to do first. A lot of people do not have their perfect job until later in life because if we are all honest here, that is one of the hardest things to figure out and hardest decisions to make. People stress so much because they have not met these certain deadlines of life that they have been told their entire lives they need to meet by a certain time. So often, the important things like a job, a marriage, and children are rushed and people end up miserable. There is no sense in rushing if you are not ready for it yet. When it comes to finding the perfect job for you, look around, find your interests, and figure out what you can spend years of your life doing; take your time and be patient. When it comes to marriage and having children, do not rush it, it is one of the worst things to rush; do it in the time frame you want to and make sure it is what you want. Take a deep breathe and stop freaking out; you have plenty of time. Instead of going by society's and life's deadlines, go by your own and base that off of your capabilities and your wants.


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Victor Mitchell, CEO of Lead Funding, Reveals 5 Things that Increase Employee Satisfaction

Different things work for different people when it comes to having a productive work ethic.


According to a Gallup poll conducted in 2013, around 63 percent of workers surveyed across countries all over the world claimed to be disengaged from their jobs. In other words, almost two-thirds of employees are unhappy in their current positions, although not necessarily enough to quit. Instead, they tend to push through each working day with little energy and enthusiasm, while a further 24 percent despised their jobs altogether.

The same study found that only 13 percent of workers felt actively engaged with their jobs, genuinely enjoying their typical working days and taking their responsibilities seriously. Unsurprisingly, these workers tend to be the most loyal and productive ones, since they have a genuine interest in the direction the companies they work for are heading.

Naturally, not all employees share a deep connection with their employer and company. However, Victor Mitchell, a life-long entrepreneur and successful businessman who has successfully founded, acquired, and/or turned around numerous diverse business ventures over the past 30 years, firmly believes in five elements conducive to greater employee satisfaction:

1. A Good Team

Studies have shown that by far the most common reason people like their jobs is that they like the people they work with. After all, it shouldn't come as any surprise that a workplace without a team-driven atmosphere can be an awkward and unpleasant working environment for everyone involved. It's difficult to have everyone get along at all times, but building a good team is undoubtedly crucial to success.

Morale in the workplace is heavily determined by the integrity of your team and how people work together to complete common goals. While no employer wants to sacrifice productivity, it is essential to adopt a work-hard-play-hard philosophy by allowing time for personal projects, encouraging teamwork through fun team-building activities, and recognizing both individual and group achievements.

2. Flexibility

Many organizations adopt an unyielding approach that feels like a soul-destroying chore to become a part of. Those office cubicle farms, fluorescent strip lighting, and grey carpets hardly make for pleasant places to work in. While building a comfortable, bright, and enjoyable workplace is essential for keeping your employees happy, it's also important to give people a reasonable degree of flexibility.

When employees have the freedom to work independently, make improvisations, and feel their actions and decisions are supported, they'll feel more responsible and more important. The risk of becoming disengaged with the job will be significantly less as well. Some ways to increase workplace flexibility include allowing employees to work at home on occasion or choose flexible working hours.

3. Productive Work Ethic

Having a good team and a pleasant physical environment to work in is essential, but those factors alone will not lead to a productive work ethic. After all, no employer wants their staff to be having fun during working hours if it comes at the expense of productivity. A productive working culture requires clear communication and trust above all else, as well as recognition of good work.

Different things work for different people when it comes to having a productive work ethic. Some work better when they prioritize persistence, while others need focus, and others work better when under a sense of urgency. By recognizing the strengths of individual employees, you'll be better equipped to help promote and encourage their skills to increase their productivity.

4. Variety

Some jobs are inherently dull. For example, not many people would claim anything is exciting about data entry, accounting, or telephone marketing. Nonetheless, with creative thinking, it is possible to break the tedious routines typically associated with such jobs by adding some variety. When each day is slightly different, and there's an opportunity to learn new things, people will be happier.

To help keep employees engaged, it is essential to offer the option to carry out other tasks as much as possible. However, this solution may not always be possible, in which case you'll need to take some steps to make boring jobs less so. Short but regular breaks by the water cooler can help a lot, but others might work better when multitasking or setting themselves some productivity goals.

5. Being Challenged

If an employee isn't being challenged at work, then their job is just a job and nothing more. They won't ever have that feeling of pride they would have if they have just completed a challenging task, and there won't be that important sense of accomplishment that helps push people to work harder and earn greater rewards. Challenge often marks the difference between a follower and a leader.

The average person spends almost 100,000 hours of their lifetimes working, so it stands to reason that they want to spend this time learning, developing, and bettering themselves, rather than wallowing in boredom and frustration. Pushing employees to their limits by giving them new responsibilities might sound harsh, but when combined with a highly motivational rewards-driven system, it will more than pay off.

Final Words

Everyone needs to earn a living, but money is not the only thing that influences job satisfaction. Employers often underestimate the importance of other factors, instead offering pay raises to keep people happy. However, about half of the employees who accept such offers still leave within the next two years. When it comes to longevity and loyalty to the company, employee satisfaction cannot merely be bought.

About Victor Mitchell:

Victor Mitchell, 52, of Castle Rock, Colorado is a successful businessman and life-long entrepreneur who has founded or turned around varied companies ranging from wireless to technology to real estate services to finance. Currently serving as CEO of Lead Funding, Mitchell is widely known for his innovative business strategy.

Mitchell previously founded several successful wireless communications companies and turned around several others. His innovative management strategies allowed numerous "mom-and-pop" wireless retailers to achieve financial success by aggregating their selling power to bargain successfully for favorable rights from national wireless service providers. In 2000, one of his companies was named "Colorado Small Business of the Year" by the Denver Metro Chamber of Commerce. The Denver Business Journal placed Mr. Mitchell on its coveted "top 40 under 40" list of business executives, and Mitchell was also a finalist in Ernst and Young's nationally recognized "Entrepreneur of the Year" contest.

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