Corey Shader, Business Consultant, Reveals 7 Tips to Give Your Small Business an Edge

Corey Shader, Business Consultant, Reveals 7 Tips to Give Your Small Business an Edge

Read on to find out what you can do to make your business worthy of success.


Winston Churchill said, "No one can guarantee success in war, but only deserve it," and in business, it's much the same. Sometimes, despite your best efforts, circumstances will conspire to undermine your success. However, there are some things you can do to make your business worthy of success.

Corey Shader's 7 Tips Tips to Give Your Small Business an Edge:

Have a Written Plan

A business plan is your strategy for success. If you don't have one and don't have it written down so that you can refer to it, you're floundering, and you're likely to duplicate efforts or even find yourself working at cross purposes. That said, you also need to be aware when it's time to put aside your plan and try something different.

Don't Hire Employees: Hire a Team, and Be Part of It

The fewer the people working in your business, the more you need to trust them, and the more everyone needs to be able to work together. Make sure you're hiring people who not only can do the work, but have the right attitude and are invested in your business.

And once you've hired people, work on fostering relationships among them. Show them the same courtesy, respect, and patience that you want them to show your customers. When you interact with customers, always model proper behavior as well.

Don't Neglect the Legal

Sure, it costs a little bit more to start your business if you draw up legal papers for a corporation, get the proper insurance, licenses, and the rest, but it can save your business and your life.

If your business isn't a separate legal entity, then it can't have separate finances. Any debts the business incurs can then be assessed against your personal finances. If the business fails, it may be long gone, but its debt can hang around for years.

And those debts can include penalties and fees for not having your business legally licensed and insured.

Don't Neglect Your Taxes

Almost nobody likes taxes, but they are a necessary fact of life. Paying taxes will undoubtedly cut into your profit margins, but it's nothing compared to not paying taxes. Once you add on interest and penalties, you could end up with twice the burden or more. And remember, if you're not paying taxes quarterly, you could be subject to penalties, even if you pay the right amount at the end of the year.

Have a Website That Meets Your Customers' Needs

Everybody should be online. Your small business is no exception, and you want to make sure that your business can be found by people looking for it. Not only that, but they should be able to quickly and easily find important information about your business, such as your hours, telephone number, and some idea about what services or products you offer.

Don't forget to make your website mobile, too. Many people will come across your business by searching on their phones for local services. If they can't read your website on their smartphone, they might bypass you for a competitor.

Don't Forget to Smile

Sure, being a small business owner can be hard sometimes, but don't forget that you're living your dream. Many people never get the chance to enjoy what you're experiencing now, so don't let the challenges get you down.

Besides that, a smile and friendly greeting are one of the most important things that people value in a small business. In a recent study, people ranked a smile and friendly greeting as the number one reason they frequented local businesses.

Master the Soft Sell

Business is tough. Times are hard. You're desperate to make a sale. But try not to let it show. Part of the feeling people want from a small business is that you're a friendly, personal alternative to the Big Box retailers. If you're going to maintain that reputation, you need to master the soft sell.

Don't push your product. Find out what people want and need, then give them solutions and options. Not only will you likely make more sales, but you'll also generate goodwill that can drive more business. Even if you don't make a sale today, people are more likely to come back to buy from you tomorrow.

About Corey Shader: Corey Shader is an independent business consultant. Driven by his passion for helping others achieve their goals, he takes pride in bringing out the best in others. Based in Florida, Shader is well known for his involvement with startup companies helping with customer acquisition, streamlining processes, and maximizing their overall bottom line.

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The Burning Of Notre Dame Has Actually Strengthened My Catholic Faith

Corinthians 5:17 says, "Old things have passed away; behold, all things have become new."


Every year, Palm Sunday is the start of Holy Week in the Christian faith. As the most sacred time of the year, those who believe Jesus died on the cross for our sins hold these days dear in our hearts. 2019's Palm Sunday, however, is now held in infamy. The very next day, the precious Notre Dame Cathedral in Paris started to burn.

As the world now knows, the famed and historic Notre-Dame de Paris was spontaneously engulfed in flames on April 15, 2019. The cause has not yet been identified precisely but is most likely due to complications during the $6.8 million renovations the cathedral is currently under. Completed back in 1345, the nearly 800-year-old church has withstood the test of time relatively well.

Until now.

The modern world watched as one of the biggest treasures of the past burned away before our eyes, Twitter even erupted in an unprecedented coverage of this world-wide tragedy as many took to social media to pour their condolences and share memories of this French icon. Religion, race and personal beliefs aside, the world collectively grieved and lent support.

While this is truly a loss on a global scale, the blow comes as a particularly harsh one to the Catholic community after a particularly difficult season of Lent. From the Pope addressing allegations of sexual assault, to backlash over the controversial theatrical release of the film "Unplanned", this latest development seemed like a cruel joke in the days leading up to Easter Sunday. I myself felt affected by this fire hundred of thousand miles away in North Carolina. One of our most beloved holy churches was ebbing away in front of us and all God could do was watch.

However, despite all that, we must look forward.

Despite much of the church being reduced to ash, some of the priceless artifacts and objects that were hidden away in the cathedral have been able to survive the ordeal; such as the crown of thorns, numerous pieces of art, the rose windows, the altar cross shown above and the iconic bells of Notre Dame. Once news of this broke out, I was strengthed to my core knowing God was indeed there.

It seems like such an oxymoron to see such a tragedy as a sign of hope, yet the Bible itself is full of those. The 7 plagues that tormented Eygpt, the Great Flood, and even the death of Christ as examples.

As children of Christ, we are told at a very young age to never question his plan. He is all knowing and has a way of making everything fall into place. God sensed that Catholics were in the midst of a troubling time and brought us this opportunity of a new beginning. The burning taking place during Holy Week can also be taken as perfect timing.

The whole premise of this week revolves around the death of Jesus at the hands of Pontius Pilate, yet miraculously returned three days later before joining Our Father in Heaven, the cathedral can very well do the same and return better than before.

It is a devastating loss but already we are seeing evidence of joyous aftermath. As I noted before, people from all walks of life are offering support and condolences to a faith they were scorning just a week prior. Priceless artifacts have miraculously been recovered and plans for rebuilding have already started. This is a sign of a new beginning, that God is backing us through it all.

Do not question His plan, just have faith. The rest will fall into place.

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Robb Misso, Award-winning CEO, Describes 7 Great Techniques Small Business Owners Use to Hire Top Talent

Discovering premiere talent is no easy task, but it's one of the best investments you can make for the future of your business.


Hiring great employees is a difficult task, but hiring them for a small business or startup is far more difficult. Not only is your budget more limited, but you're also looking for a more specific kind of person. Working in a small business is inherently more difficult due to the flatter structure and greater responsibilities, so not only do you need someone skilled, you need people who can thrive under pressure. By focusing on these seven techniques detailed by Robb Misso, the CEO of DMS and a John C Maxwell Executive Council member, you can find the right people to hire for your company.

1. Focus on Brand Development from the Start

Attracting top talent for your small business is difficult because you have no branding at the start. Some people grow up thinking about working for global corporations because they have an expectation of how it would be to work for them, either due to a positive company culture, the impact they have on the world, or both. To get people to want to work for you, your business must have that same appeal. Develop a strong brand from the start and you'll make things easier for yourself.

2. Challenge Them

To get the best people, you have to offer the best projects. Top talent generally doesn't want to waste their time on something that bores them. Give them interesting projects, stimulate their minds and imagination, and they'll come in through the door.

3. Create a Small Business with Intent

Just making a small business to make money isn't enough, though it's a good start. You must have a greater goal in mind. You must have a vision. It's that vision that will drive people with passion to work for you. You must also learn how to present that vision and mission to people in the best possible way.

4. Go Out and Meet People Constantly

When you're looking to hire more people, the best thing to do is keep meeting new people. Go out to events and meet-ups and networking conferences and talk to people. Not only will you meet more potential employees, you'll also get to develop your brand and talk to potential partners and investors.

5. Look to Your Community

There's nothing like a consumer when it comes to criticism. No one is more critical than someone who bought your offering. Chances are, parts of your community are skilled workers. Why not hire them? They're already invested in your product, making them great potential hires. In some instances, such as positions for your sales force, their eagerness can make up for their lack of initial skill.

6. Look to Other Parts of the Globe

Your small business may have limited capital and reach, but the Internet has made it easier to find remote workers than ever before. While you won't have the comfort and intimacy of face-to-face interaction, they can give your small business skills you can't find locally. It can also end up being cheaper, especially if you just need them for specific tasks.

7. Create a Positive Workplace

A great workplace environment doesn't just help you keep employees, it'll help you get them. "When they first walk into your office for their interview, they should be met with smiling faces and people who are genuinely enjoying their work," stated Robb Misso. Nothing pushes away top talent like anger, frustration, and a general feeling of negativity. Developing a positive workplace is about having the right company culture, as well as having a comfortable physical space that people won't mind spending long hours in.

Hiring top talent for your small business is no easy task, but it's not impossible either. You just have to do it mindfully. You can't just send out fliers and expect great people to walk in. Develop your brand and your company culture from the start. Meet as many people as possible to expand your fishing waters. It's time-consuming, but consider it an investment in your small business's future.

About Robb Misso:

Robb Misso founded Dynamic Manufacturing Solutions in order to go about manufacturing differently. For 25 years, he has worked tirelessly to create a positive work culture and empower skilled workers both inside and outside the office. Robb Misso is also the recipient of Austin's "Recognize Good Award," which honors community-minded individuals for local charity work.

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