When out shopping in Karachi, Sana Punjoo found that she was buying a lot of the same styles again and again. This lack of variety in local stores, particularly for teenagers, is what inspired her to design her own clothes, and eventually launch a fashion line named Papillon. At just 17 years old, Punjoo is a young designer with a vision. “Papillon” is French for butterfly because the designer envisions dainty but bold clothing with vibrant colours like the wings of a papillon.

Papillon by Sana Punjoo launched a collection that blends the traditional Pakistani look with a more modern twist. Her aim is to appeal to teenagers who are looking for a change in their wardrobe and who wish to make a statement this summer. She occasionally has exhibitions where she showcases her line invited guests at her residence. However, she can be contacted via email or phone to place made-to-measure orders in any of her styles.

Punjoo uses a variety of fresh colors, from pale pink to baby blue. She also closes the gap between modern and modest. This designer believes you can be covered up and stylish, evidenced by her long sleeve kurtis (shirts).

She also adds a more Western component to her line by designing crop tops, which her models wear with high-waisted pants. However, these crop tops feature Pakistani embroidery, once again, embodying the perfect blend between East and West.

This clothing line is necessary for teenage fashion because you don't always want to wear the same kurti in three different colours. Sometimes you don't want to wear a kurti at all, and want to opt for a crop top instead. The variety (in addition to modesty) not only keeps you feeling at your best, but also introduces you to different methods to feel that way.

It's also really interesting to be wearing something that someone your age had designed in the sense that the designer is in the target market, which allows greater empathy in a sense. Sana Punjoo really knows what her market wants.

Punjoo is another example of a younger person who identified a problem she faced and then found a way to fix it. Custom-made clothing is not uncommon in Pakistan, but very rarely do people make clothes to fit both their own needs and the perceived needs of others. After college, she hopes to open a boutique and continue building her brand. Make sure she stays on your radar because she is sure to come up with fresh new designs!