What Being A Brand Representative Really Means

What Being A Brand Representative Really Means

Being a rep = marketing skills for days.

CBS Sports

Everyone always talks about being a college campus representative for different companies, such as Pink, Amazon, Red Bull and so on. But, you never really hear about what the benefits are to you. There's a lot that goes into being a campus rep, and I should know, I've worked for five companies to publicize their product. It's not all free gear and a few Instagram posts about the company, it's about using your skills to make the company look its best. Since the summer of 2015, I've worked for Serengetee, Chloe + Isabel, WayUp, PuraVida and now currently am affiliated with Stitch Fix. It's not as easy at looks, despite how it seems on Insta or Facebook. Here I am, to set the record straight.

There are some companies, as you'd expect, that will give you free gear. Serengetee, my first company to be affiliated with, gave me a $35 voucher to buy the rep package and a T-shirt, enough to cover the costs except the shipping (which was only $6, so no harm done). I received items such as bracelets, a bottle opener, business cards and a guide on how to sell the product. Serengetee worked differently from other companies, as I've now seen. The great thing about Serengetee is that they work so closely with their reps. I got an email every week about competitions to earn more points (I'll explain that), ways to market the product and fun activities we could do with other reps in our area. They were friendly and sweet and everything you expect in your first rep job. The point system made it fun. Every item I sold earned me points that could go towards getting my own products from them. So yes, no pay, but free clothes? Even free shipping? Yes, please. I ended up with tank tops, a sweatshirt, a backpack, a hat, a flag, koozies and stickers, the list was endless. And the perfect summer job.

The next job(s) I took on were Chloe + Isabel and Pura Vida, both jewelry companies. But this is where I explain to you that rep jobs aren't always what they seem. Chloe + Isabel is a high-end jewelry store, which is a super unrealistic job for a college student unless they have lots of money and all of their friends have lots of money and everyone has lots of money. To start things off, they talked about their program with such enthusiasm, I thought I was OK going into this job. But, their rep package, which consisted of five pieces of jewelry, receipts and some marketing tools cost me $93. Who has $93 to spare as a college student?! Sure, the jewelry was nice, and I could use my past marketing skills, but I was $93 poorer. I did manage to make a sale, which, when making a sale for C+I you get commission, which earned me back about $74. After that sale, I ended my affiliation with C+I. It was then that I realized you always have to look at the fine print before you decide to take the rep job. A job may seem prime, but it could just be pretty on the outside. Remember, when having an interview with a company you're going to rep, ask how much it's going to cost you. Some companies will make you buy a rep package, and if that's the case, you could just be putting money into a company that you don't even know is worth selling.

Pura Vida was a much better version of C+I. Their bracelets cost somewhere between $2 and $25, which is a much easier amount to convince students is a good price. The best thing about Pura Vida was probably their campus rep related things. They sent emails every week, had an Instagram account to follow to let us know about certain sales to expose to students and so on. Their rep package consisted of a few bracelets (I had to pay exactly zero dollars) and some advice of making the product more known. But, they were already a pretty well-known company. I didn't have to do a lot to sell except give students a discount code (which makes the product even more likable) and it worked. The best thing about Pura Vida, was that they sent pictures for us to use on our social media accounts, so in order to sell we only have to repost instead of go out and take our own high-def pictures. I unfortunately ended my affiliation due to my studies, but I would take them back in a heartbeat if it came down to it. Plus, once a rep always a rep, so I still have a discount code to buy bracelets for 20 percent off.

Way Up was similar to Pura Vida, so I won't go into too much detail with them. I had to talk to students and see if I could get interesting in signing up, just like any job. Similar to many rep jobs, this one only lasted as long as you wanted it to. There are some that are only semester long, but there are some that will go on until you disaffiliate. Think about your schedule—if you can't handle the job next semester, end it. It's fine. The company will just be happy you helped get the word out for a few months.

The thing is, a campus rep job is great. There are plenty of great ones—I know because I've worked at four so far and just started a new one. They're a great tool for Business and Marketing majors, a great tool to be more sociable, a great tool in general. But you have to be careful. Some companies say what they mean and other companies won't tell you what they mean until you're too far in. The important thing to remember is: A rep job could be great, but take precaution. Free stuff is nice, but not if it kills your bank account.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

Founders Of Color Q&A: Yarlap's MaryEllen Reider On Destigmatizing Women's Health

The father-daughter duo co-founded the brand and has since generated a passionate, dedicated community of women.

MaryEllen Reider

I was lucky enough to meet MaryEllen Reider over a decade ago as a fellow freshman in college. Since then, I had the luxury of being able to witness her evolution from the faithful companion I went to my first job fair with to the woman who is now a pioneer in destigmatizing the portrayal of women's reproductive health.

Keep Reading... Show less

My favorite Editor was feeling under the weather yesterday. All I wanted was to make her a vegan iced matcha latte. With distance forbidding it, I instead decided to write up this quick, easy recipe. I made it to be vegan and organic for optimal health benefits.

Matcha green tea is made from grounded green tea leaf and it comes with the most antioxidant boost ever.

Keep Reading... Show less

This coffee brand is USDA organic. Newman's Own Keurig coffee flavors are all organic. They have French Roast, Decaf, and a Special Blend. I'm in a committed relationship with the French Roast flavor. The smell alone from dispensing 1 cup of coffee sets a whole cafe jazz vibe.

I'm already relaxed when I smell the coffee all ready for dressing. The way I make my coffee is simple and sweet, literally. I add a spoon of organic brown sugar and a splash of organic almond vanilla milk. This cup of coffee has changed my life forever. I have never been so productive in my life and I truly believe it's because the coffee is organic.

Keep Reading... Show less

These organic, cruelty-free skincare products are great for hot, sweaty summers. I use them every day, so you will find my honest opinion about them all. I highly recommend using organic products because they are least likely to be harmful to your body.

This may seem like an extra step when it comes to your beauty routine, but it's really easy. These 5 products could be the start of your next beauty venture.

Keep Reading... Show less

These 5 Black Handbag Designers Should Be On Every Accessory Lover's Radar

With the push to support more Black-owned businesses, we've put together a list of Black owned handbag designers.

Ever since the current upheaval of societal silence happening in the country caused by the #BlackLivesMatter movement, there has been a bigger push for people to support Black-owned businesses.

Granted, there are a lot fo Black-owned businesses to support, it just takes time to find them. With that being said, fashion is a sector, just like any sector really, in a culture that still has people of color calling out for more diversity.

Keep Reading... Show less
Health and Wellness

Feel A Lil' Better: Because Therapy Dogs Aren't Just Cute, They're Working

Your weekly wellness boost from Odyssey.

No matter how good (or bad) you'd describe your health, one thing is for sure: a little boost is ALWAYS a good idea. Whether that's reading a new, motivating book, or listening to a song that speaks to your soul, there are plenty of resources to help your health thrive on any given day.

There are many different ways people overcome obstacles in their lives. Thankfully, the stigma surrounding therapy is slowly (but surely) slipping away and we're opening up about our problems and needs. For some, a good workout is just as relaxing. Others are learning how meditation can be a helpful tool in their mental health journey.

Keep Reading... Show less
Facebook Comments