Chipotle fanatics, look alive! At the moment, Chipotle is doing a ‘Friend or Faux?’ promotion that could sway every foodie more towards the Chipotle side of eating.
If you go to the Chipotle site, you can see their banner for the ‘Friend or Faux?’ competition.
How It Works:
First off, it is best to study the ingredients that it gives you (or do what I did and screenshot each item).
Then choose which type of food you want to compare, press ‘PLAY NOW’ and get ready for some basic ingredient questions.
You only have to answer twenty questions and once you're done, BOGO CHIPOTLE! That is right: buy-one-get-one chipotle!
From someone who rather enjoys her carnitas soft tacos with cheese and rice, I can tell you that this makes me a very happy person.
“With this Friend of Faux campaign, we have created a fun and engaging way to show people what is in our food, and what is in traditional fast food or processed packaged food. By offering a BOGO, we are simply providing an incentive for them to play the game and learn what is in the food they eat,” Chipotle’s Communicator Director Chris Arnold told me over the phone.
The quiz is a one-time thing unless you share the quiz with your friends on social media.
Once you take the quiz you’ll receive a text that is 'faux sho’ an exciting sight. You have to wait seven days to receive your BOGO, but isn’t it worth it?
After you take the test, you are put in the drawing to receive free Chipotle for a year! An entire year of Chipotle.
“Chipotle for a year would be a dream come true! I would definitely take advantage of it, and then pinch myself every time because it almost seems too good to be true,” Chipotle customer Katie Dawson says.
Also, you will receive texts from Chipotle for deals four times a month, so once a week you get to eagerly wait for that golden text of Chipotliness.
This campaign started to demonstrate how Chipotle’s food is different from other companies out there.
Chipotle is trying to show that they use a lot less ingredients - 86, to be exact - in all of their foods, compared to the unhealthy 150 artificial ingredients in many other food companies'.
This promotion is mainly to educate people about what they eat and to hopefully make them more curious about the things that they decide to eat, to hopefully have someone choose to have more fresh ingredients rather than get something with so much artificial flavoring.
The ‘Faux’ menu items are meant to be representatives of ingredients that are usually derived in fast food.
This educational promotion on your food goes through August. The BOGO deals can be issued through Aug 10, and can be redeemed within 21 days, which gives you 'til Aug 31 to use.
Where will you stand after playing the game? Will you decide on ‘Friend’ or ‘Faux’?
