Welcome to the era of the camera. Everyone has one and is eager to use it. And the result? Stellar (and not-so stellar) videos of seemingly everything. With the recent event of Bid Day, my newsfeed is lined with Bid Day videos from chapters at my school and the oh-so handy "YouTube suggestions" of Bid Day videos from chapters across the country.
These bid day videos are essentially all the same: promoting a specific chapter with the catchy music, slow motion shots, and the wildly excited girls bouncing up and down and welcoming new members with open arms. It's an exciting day but may be approaching over-dramatization when the video footage is clearly no longer candid.
In the past ten years, Bid Day videos have emerged out of nothing. The earlier videos circa 2005 are fuzzy shots of seemingly uninteresting material. The 2014 videos are well put together, competitive, and entertaining to watch. So the question I ask is, "How has Social Media shaped the meaning of Greek Life?" Now almost every chapter has a Facebook page, Twitter feed, Instagram page, Tumblr blog, and now Bid Day video to show off their members, social events, and personality. This media is something that a generation before us never had to promote themselves.
Is it good or is it bad? Well, it lets others peek into our lives but it may be a false representation of a chapter with handpicked photos and footage. For now, it shall be left as a fun memento of an exciting day where we welcome new women home. So enjoy the season and sip on a PSL while watching this parody video of University of Delaware gentlemen on "Bid Day": http://www.youtube.com/watch?v=Hc4NMd9xxPQ