In past months, Hillary Clinton has received several high-profile endorsements from organizations such as Planned Parenthood and NARAL, but Bernie Sanders might have just received the most influential one yet.

Last Thursday, the Sanders campaign uploaded a new video titled “It's Not Over,” featuring Erica Garner, the daughter of the late Eric Garner who was killed by police officers in New York City in the summer of 2014. The video follows her life as an activist and mother, highlighting her relationship with her daughter and the important role Eric Garner played in their lives as a father and grandfather.

In the video Erica says, “I feel like a representative for people throughout this nation as a whole because I’m doing this, me being his daughter.”

This theme of unity has been prevalent throughout the Sanders campaign. Following his win in New Hampshire, the Senator has been doing considerable work in an attempt to increase his popularity among American minority groups, especially in the African American community, preaching a similar message with a more direct focus on the injustice surrounding police brutality.

Erica Garner’s support directly ties Sanders to the Black Lives Matter movement and illustrates his continued ability to protest in the name of Civil Rights. Erica explains, “I’m behind anyone who’s gonna listen and speak for us, and I think we need to believe in a leader like Bernie Sanders. There’s no other person that’s speaking about this. People are dying, this is real. This is not TV. We need a president that’s gonna talk about it. I believe Bernie Sanders is a protestor.”

With the South Carolina primary less than a week away, this video is Sanders’ attempt to halt criticism from prominent public figures and politicians, that attack his lack of long-term support for the African American community.

Last Thursday, Clinton officially received the endorsement of the Congressional Black Caucus. In an interview with CNN following the endorsement, New York Congressman and Whip of the Congressional Black Caucus, Hakeem Jeffries criticized Senator Sanders.

Jeffries said, “The members of the Congressional Black Caucus across many different generations, members in their 30s, 40s, 50s, 60s, 70s and 80s have collectively concluded that Hillary Clinton is the right person for the job.” Although CNN’s Don Lemon, interviewing Jeffries quickly responded, “you didn’t mention the 20 somethings.”

Erica Garner is 24 years-old. Erica Garner is an emerging leader of one the most powerfully growing groups in the black community. Erica Garner supports Bernie Sanders.

This is Bernie Sanders’ chance to get more support from the African American community. Young voters such as Garner represent the age demographic that Hillary Clinton struggles to maintain. This video has the potential to sway young African American voters that will connect with the pain and passion of Erica Garner.

In a segment on National Public Radio, Jaime Harrison, who chairs the South Carolina Democratic Party, connects Sanders' quest to achieve popularity to President Obama’s in 2008. "What [Sanders] could do ... and this is something that Barack Obama was very effective in doing, was mobilizing his young people to convince their parents—and to convince their grandparents—to support him."

In the days leading up to the South Carolina primary, Sanders’ new video could evoke a last minute change in his favor. Eric Levitz of New York Magazine writes, “With endorsements as earnest (and well produced) as this, Sanders stands a fair chance of convincing young African American progressives to join their white counterparts and expand his domination of the millennial vote across the color line.”