YouTube is currently the world's second largest search engine, behind its parent company of Google. There are 3.25 billion hours of video watched each month, and the platform continues to grow. It's no surprise that marketers are using YouTube's tremendous reach to get their brands out in the limelight. Here's the basics of advertising on YouTube:
One of the benefits of an organization being active on YouTube is that their advertising doesn't have to feel like watching a commercial, which most people just want to skip. An exciting and interesting account that uploads quality content will go just as far, or even farther than a company that merely uses TrueView to show their ads before the actual videos.