Dear Medicaid,

I hope you are well. I am writing this open letter on a Sunday to implore you to enlist Kool-Aid Man as the flagship promoter of Medicaid and healthcare and all that stuff. I think Kool-Aid Man is a fine fit for the role, and I will outline my rationale in this letter.

Firstly, Kool-Aid Man is very cool. Maybe he's born with it. I don't know. What I do know is he would definitely succeed in rallying our nation's youth to unwind and talk about Medicaid after school. If I were a kid and I saw Kool-Aid Man telling people how healthcare should be accessible to all people regardless of economic status, I would probably be inspired to uphold Medicaid and/or drink more Kool-Aid. It would also bring up an interesting argument at school lunch tables: If Kool-Aid is not free, why is healthcare not free?

Secondly, both Medicaid and Kool-Aid Man have the word "aid" in their names. This startling realization is partially responsible for my urgent tone in this letter. It is almost as if Kool-Aid Man should have been promoting Medicaid since he was conceived.

Thirdly, Medicaid and healthcare are very relevant topics right now, but Kool-Aid Man's star has burned out and should be rekindled for a good cause. Combining the topic of Medicaid with the resuscitation of Kool-Aid Man's rebellious spirit is beneficial for the image of our government and the people it serves. I am confident that Kool-Aid Man could educate us all on what Medicaid does because I am not entirely certain. If Kool-Aid Man is not well-versed on the subject of healthcare I am sure he would be willing to learn if it means his return into the American spotlight.

Fourthly, I have what I consider to be some very excellent promotional and marketing strategies for a potential Medicaid/Kool-Aid Man merger. One possible slogan could be "Say 'Oh, Yeah!' to affordable healthcare coverage for all Americans." I am sure you are familiar with Kool-Aid Man's signature phrase "Oh, Yeah!" I also thought it would be great if, obviously on smaller social media platforms such as tumblr, a website that the restaurant franchise Denny's is very successful with, we could somehow compare the red juice of Kool-Aid Man with the red symbolism of the possible White House collusion with Russia. Perhaps something like, "The only red that needs to be in the White House" and then a picture of Kool-Aid Man as the first liquid POTUS. There are many snake people on tumblr and I think they would appreciate this rebellious point of view. It fits because the Kool-Aid Man has a history of being rebellious, as he does not always wear clothes in public. These are just a few ideas I have, but I can make more and a trained advertising professional/intern could hone them into an effective promotional campaign for Medicaid, or even just Kool-Aid Man.

In conclusion, I believe that Kool-Aid Man is just the kind of man we need to promote the importance of Medicaid. If Kool-Aid Man's image is at risk, a more politically-conscious and socially-responsible Kool-Aid Woman could be created to handle the hard issues while Kool-Aid man is goofing off playing tug-of-war with children. I hope you consider my points because it would be in your favor.

Kool Regards,

Bobby Brusberg (Un-Paid Man)