Afro Sheen, A Soulful Black Company That Embraced Natural Hair
Start writing a post
Lifestyle

Afro Sheen, A Soulful Black Company That Embraced Natural Hair

Afro Sheen, a company that changed the landscape of black hair

2619
Afro Sheen, A Soulful Black Company That Embraced Natural Hair
soultrain.com

Black hair has been through a variety of styles throughout the years. From braids to relaxers, black people have done plenty with their hair. However, there was one product line that gave black people the confidence to embrace their natural hair. Afro Sheen was created by George Ellis Johnson in the late 1960's, when natural black hair saw a massive resurgence. Here are 4 reasons why this product line was amazing and cool for all my brothas' and sistas'.

1. Afro Sheen provided one of the first natural hair care product lines for black people

Afro Sheen provided a variety of hair care products that helped many black people keep their beautiful naturals healthy. From conditioning shampoos, creamy pomades, and sheen spray for bouncy afros, Afro-sheen provided at-home products for natural hair.

2. The epic commercials showcased black women's beauty


Black women were predominantly used in the infamous Afro-Sheen commercials and were showcased as beautiful Nubian queens. Natural features of black women were embraced and the black women were praised for their embrace of the natural hair they were born with.

3. Afro Sheen also provided a variety of new natural hairstyles for black people

From creative cornrows to curly afro puffs, Afro-Sheen helped innovate a variety of new natural hairstyles through their commercials and products. Black people found inspiration from this product line and it encouraged them to branch out with their own braid designs and natural styles.

4. The black product line promoted unity

Black solidarity was very solid in the Afro Sheen company. From black love being shown on boxes of products to black love being shown in commercials. Black unity was promoted by this company. Black women and men supported each other and embraced their race together.


Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

90098
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less
Lifestyle

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

62214
loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets
StableDiffusion

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments