Thank you Aerie for being real with your customers.
Start writing a post
Lifestyle

Aerie, Thank You For Being Real With Us

Aerie's #AerieREAL movement has been refreshing for women everywhere and here's why.

151
Aerie, Thank You For Being Real With Us

On June 10th, American Eagle's women's clothing and lingerie sub-brand Aerie released a new line of models. These models range in shapes, sizes, and colors but also include women with disabilities paving the way for the clothing industry.

On Aerie's webpage, women with diabetes, crutches, down syndrome, J-pouches, and stretch marks, are showing the reality of clothing and lingerie and it's already making a big impact. For the first time for a lot of women, they are seeing models that are realistic and relatable for them.

Aerie models with a J-pouch, crutches, and a wheelchairhttp://www.themarysue.com/aerie-real-campaign-representation/

While lingerie store Victoria's Secret has their token "angels" as models, the reality is that many women do not fit the frame that they see in print ads or commercials and may feel that they are not accepted or do not belong in the company's clothing.

Leaving out the diversity in Aerie's models for a moment, a recent study has shown that the average woman is a clothing size 16. As for the models, the Trade Show Models Agency says that 96% of female models weight between 75 and 150 pounds. This gap can be detrimental leaving the media to typically only represent thinner models, ignoring average sized women and their body types altogether.

In November of 2014, brand Calvin Klein failed at their half-hearted attempt to include a "plus-sized" model into their model line by introducing size 10, Myla Dalbesio.

"Plus-Sized" Calvin Klein model Myla DalbesioDimitri Hyacinthe

Dalbesio went on to discuss the difficulties with being what she referred to as an "in-between" size but full-bodied women everywhere were still understandably upset. Many felt that while it was wonderful that Dalbesio was the first size 10 woman modeling for Calvin Klein, the use of the word plus-sized was misleading and upsetting for many who were actively craving representation in media.

Other clothing lines such as Torrid and Lane Bryant work to offer fashion and confidence to plus-size women but Aerie is the first in its kind to mix models of color, models with disabilities, and full-figured women, covering all aspects of the modeling spectrum.

Models in Aerie's #aeriereal campaignhttp://www.aerie.com

Aerie also does not retouch their models allowing women to understand that imperfections are not synonymous with unbeautiful. Women who see Aerie's ads can always feel that they belong in their clothes no matter their appearance and that they should feel confident in their bodies regardless of anything that can be deemed imperfect.

A non-retouched aerie modelhttp://www.5wpr.com/new/aerie-ad-campaign/

In summary, Aerie's movement has allowed women ranging in body types and skin tones to feel loved, appreciated, and beautiful. Many women who have never shopped at Aerie are now considering the store simply because they feel that they belong as everyone should. So thank you Aerie and thank you for keeping it #AerieREAL.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

94543
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments