Advertisement War
Start writing a post

Advertisement War

Selling dreams to generate profit rather than to just fight for the good of the country.

Advertisement War

Advertisers are constantly selling people dreams to convince us that their product will somehow change their life if they buy it. However, in reality, we know that the p90x workout packet will not always work in achieving the weight loss desired. The advertisers only show the good and the glory about whatever they are selling. They do not show in the advertisement on TV how the p90x is a constant struggle and takes actual dedication to lose the weight. The advertisers purposely choose fit people to represent their product and manipulate the consumers to thinking it will be a quick and simple process if they use the p90x to lose weight. Us consumers are only seeing the television side, where everything seems great.

Often times the advertisers sell us on the idea based off of a bigger picture, with a common theme that unites us all as one. In any commercial related to joining the army, it will always relate back to representing our country, and the idea that they will become a hero if they go to war. This fantasy of becoming a hero is often times untrue as soldiers are even lucky if they survive from war, let alone the traumatic effects of post-war. Advertisers only show the positive perspective of war, manipulating the people that war is not so bad.

This capitalist society that we live in is so focused on selling dreams to generate profit rather than to just fight for the good of the country. They paint this picture that everyone is fighting for America and the greater good, however war is more a business than a fight for justice.

The advertiser's sole purpose is to make the consumers rational mind think irrationally to buy into whatever it is they are selling. These deceptive advertisements target the children and youths of society, as they tend to believe everything they see. They corrupt the minds of children into believing that if they do a certain thing then a certain outcome will happen. The unethical techniques are used just to make profits. The advertisers in the cigarette commercials are trying to deceive people into making it appealing to smoke even though it can be extremely detrimental to their health. If the advertisers told both perspectives then people would not want to buy their product and thus make less profit.

These advertisements constantly manipulate and exaggerate all in the efforts to sell their product and gain more profit. Similar to the concept of “Business is War,” both are merely deceiving and manipulating to maximize profit. Advertisers could easily be more ethical if they gave both perspectives with their product, and not simply out to deceive consumers to gain profit.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

college students waiting in a long line in the hallway

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments