In recent years, YouTube has developed from being a place where you would share a funny cat video to a whole new platform for up-and-coming creative personalities. From travel to beauty, YouTube has touched pretty much every industry in the entertainment world. Young musicians are posting videos and music on the site as a way to be discovered. Some of the most popular names in the industry were discovered through YouTube sharing, such as Justin Bieber, Macklemore and Ryan Lewis, The Weeknd, and Tori Kelley. Now more than ever YouTube is thriving with great up-and-coming musicians from all genres. Here are seven great musicians rising in the YouTube world.
1. Louisa Wendorff
The Los Angeles native posted her first video in January of 2014. The singer hit a major breakout though with her mashup cover of Taylor Swift's "Blank Space" and "Style," which hit over 29 million views, even getting Swift's attention, who praised the singer for the cover. Her channel took off and her other covers went to reach over 17 million views in a month. The singer's distinct style and voice will take her to the spotlight.
2. Tyler Ward
The singer joined Youtube in 2008 and has gained a lot of respect in the online community for his fun and creative covers. Ward produces and writes his own songs and is known for collaborating with other YouTube singers and musicians. The singer has gained over 1 million subscribers and has toured multiple times.
3. Kurt Hugo Schneider
This 27-year-old does everything. He produces, writes, collaborates, directs, plays what seems to be every instrument, and sometimes even sings. Schneider's YouTube has grown to over six million subscribers with over 600MM views on his channel online. You can find covers of today's songs and mash-ups with some of the most popular artists today. His fun remixes and covers of today's songs are going to take in beyond the YouTube music industry.
4. Boyce Avenue
This group of brothers from Sarasota, Florida are veterans to the YouTube world, joining in 2007. The band has gained over seven million subscribers with their acoustic covers and fantastic original songs. The band is currently touring internationally.
5. Kina Grannis
Grannis joined in 2007 and has over 1 million subscribers. Her unique voice and soulful covers make her stand out in the YouTube world. She is currently releasing her second original album "Elements".
6. Troye Sivan
For those who are aware of the entertainment YouTube world, this may seem like a surprise. Sivan joined YouTube in 2007 (clearly a popular year) and has made a career as a YouTube personality posting videos of, well, pretty much everything. But he released his first original album "Blue Neighborhood" in 2015. The album contains upbeat and unique tracks that will definitely launch him into the music industry. Check out tracks Wild and Youth!
7. Leroy Sanchez
The Spain-native who is now located in Los Angeles, California, has gained quite a following after posting his first cover in 2007. The singer was discovered by Rebel Rock label and is still posting covers and original music to YouTube. His cover of "Hello" will blow you away!
