It must be devastating to put all your time and resources to build a restaurant business just to find out that there are a big number of competitors who have more money and who have occupied a big share of the market. But the key to success is not to be the biggest but to be unique and offer an authentic experience that nowhere can be found. This way you will succeed easily.
One of the best tools to help you stand out among thousands of other restaurants is to have a branded messaging app for your business.
What does this mean and how can it be done?
A branded messaging app is a fully-functional application with the logo and the name of your brand on it. A number of small and big restaurants started the trend for good reasons, so should you.
We all realize a restaurant owner is probably not specialized in coding and has near to no idea how to build an application from scratch. And hiring a team of developers and designers is not an option for everyone because it is too expensive and time-consuming.
The only fast and easy option is to go for Zangi White Label solution. Basically, you tell about your restaurant business and the features you want to be included in the app, and Zangi builds the rest in 10 days. This is pretty cost-effective and risk-free which is what you need if you want to have a high-quality branded messaging app.
What features should you include in the app?
There are some features that are a must-have for a restaurant messaging app so make sure your app has them alongside with other additional ones:
- Messaging feature | This is the best way to contact directly with your customers, answer their questions, offer some loyalty points, etc.
- Map | If your restaurant is located on a small street in a big city or you have several branches, a map will help your customers find your location easier
- Push notifications | This is one of the most important features for your marketing. You can save money on ads and send announcements about upcoming events, price changes and other news without spending a fortune on advertising
- Booking | Nowadays, people are busier than ever before. This means they are not going to wait in long lines to get a table at your restaurant. A booking option can help them save time and make their plans in advance
- Mobile wallet | Whether your customers prefer food delivery or paying by card/ digital currencies at the restaurant, a mobile wallet is a must-have if you want to compete with other popular restaurants
- Review section | Let your customers speak and let them know their opinion matters. A review section can be enhanced by allowing to share photos and videos alongside with messages.
The success of a restaurant business depends on a number of factors, and a branded messaging app is one major tool to help you increase the sales and become a beloved place for the locals to hang out. After all, it is all in your hands.
