It is possible to leave a review. Google reviews are important for a business because according to the verified review platform Trustpilot, 90% of internet users read online reviews and ratings before buying a product or using a business. If you are a business and want to increase your Google rating, and outperform your competitors to attract more future customers to your shop or website.

Ask your satisfied customers to leave a Google review

In France, a satisfied customer after buying a product or using a service is more likely to leave a review of a company than a dissatisfied customer. It is up to the company to give an impulse to its customers who are satisfied with their experience to write a little something on Google. There are many ways in which you can encourage customers to leave a review and comment on their good experience.

Traditional" communication

This technique is recommended for physical shops and restaurants. It consists of sharing a business card or flyer with a message on the Google review. The good thing about this method is that it is possible to select the people to whom you will send your business card or flyer.

You won't have to hand out your card or flyer to a dissatisfied customer. The business card mentions the name of your Google My Business page, which makes it easy for prospects to find you. In this case, you kill two birds with one stone.

Emailing

This method is very popular because of its effectiveness and the time it takes to develop. It is possible to program on your website or your mobile application the automatic sending of an e-mail to ask an Internet user to leave a Google review and to give you a rating concerning your service. Similarly, you can send marketing emails from a free or paid platform such as MailChimp, Mailjet, etc. You can directly integrate the link of your Google My Business page, and the customer will just have to click on the link.

Instant messaging

LinkedIn, Instagram, Whatsapp, and Facebook, are social platforms you can use to chat with your customers. To get a good rating on Google, you can use these platforms to encourage your customers who have already left a positive review on one of them to copy/paste it to Google or write a new review. To make it easier for you, you can target users who are used to commenting positively on your posts without leaving a review. They will be happy that you took the trouble to address them, especially if they enjoyed their customer experience with you. Having positives on social networks and Google is good for your online reputation.

Distribute flyers with QR code

The QR code technique can be effective in getting a positive review from customers. The best solution is to use media with integrated QR codes that lead directly to the GMB (Google My Business) review page. There are several software programs that can generate QR codes. A simple technique is to give the visual content at a key moment of the sale. After a sale where the customer is satisfied, it is easier for them to give a positive review in front of you.

Give a gift in exchange for a good Google rating

Few companies opt for this marketing strategy, which is undoubtedly not the case for Five Reviews, and yet the result may surprise you. A satisfied customer who asks for a Google review is more likely to do so in exchange for a discount coupon, or a free sample when making a next purchase. It is true that this solution will initially cost the company money, but the result will be beneficial as you will be able to target satisfied customers. The aim is to have positive reviews all year round. You should opt for this solution over a period of one month and at strategic times of the year. It is interesting to target the months when your business is doing best in order to get more reviews.

It may happen that a negative review is left by a customer who has had a bad experience. By responding, this is a way for the company to understand what the customer has experienced and to find a solution that will satisfy them. If the customer's problem is solved, and they are satisfied, you can simply suggest that they change the first one.