5 Mistakes Made When Choosing Foundation Makeup

5 Mistakes Made When Choosing Foundation Makeup

Never buy the wrong formula again.
Ariana
Ariana
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Finding the perfect foundation is one of the most difficult and exhausting challenges in makeup. To make the hunt easier, here are five common mistakes people make when they’re trying to find the right match:

5. Testing the foundation on the hand, or anywhere but the face

When choosing a foundation, what better way to try it out than testing it on the face? This may seem like a no-brainer, but some people think a swatch on the wrist is the same as the neck or cheek. The face is naturally a different shade than the rest of the body and tends to be lighter, depending on skincare regimen. A lot of the time, skin is lightened through the use of intensive acne treatments. As a result, a perfect match on the hand won’t be right for the face. When searching for foundation, go to the store barefaced and sample the product on the cheek and neck to see if the shade is right for you.

4. Forgetting to take into account if skin is oily or dry

Foundation comes in all kinds of textures and forms. In order to find the correct formula, it’s important to take note of how the face produces oil. When foundation sits on the face throughout an entire workday, the skin will react accordingly. An oily face will need a formula that controls and absorbs. A dry face produces excess oil that will make the forehead, cheeks and chin shine. If skin is oily, control the shine by using an oil free formula. If skin is dry, find a foundation with moisture retaining ingredients, like seaweed, silk particles, or encapsulated water.

3. Not allowing the foundation to oxidize

Once the formula is spread and distributed onto the face, it needs time to oxidize. This means that the foundation is adjusting to oxygen exposure, as well as the body heat radiating from the face. Sometimes, this will cause the foundation to turn an orange hue or to darken in shade. Before purchasing a foundation, ask for a sample to wear out for a day and see what happens after oxidizing. This is also helpful in testing out coverage and seeing how long-lasting the formula is.

2. Choosing one shade for all times of the year

As the seasons change, skin tones change. In the summertime, it’s easy to get dark and tan. That means the foundation bought around Christmastime won’t cut it. To keep your face and body the same color throughout the year, choose a foundation for the colder months and another shade for the warmer months.

1. Failing to realize that the forehead tends to be darker than the rest of the face

Just like the face is lighter than the rest of the body, the forehead is darker than the rest of the face (annoying and confusing, I know). This is due to the forehead receiving the most amount of sun exposure. This can be fixed with a slightly darker shade of foundation that matches the forehead and blends seamlessly into the cheekbones and face. Or, use a contour kit to balance it out by taking a darker shade and buffing it onto the forehead.

Forget wasting money on the wrong foundation. Follow these tips and find the perfect match!

Cover Image Credit: MAC Cosmetics

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To That One Friend Who Deserves The World

Since I can't give you the world, I hope giving you this article is enough.
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My wonderful friend,

You deserve love.

You deserve to marry your best friend.

You deserve appreciation.

You deserve that no matter who comes in and out of your life, every selfless thing you do for someone is acknowledged.

Have Your Voice Heard: Become an Odyssey Creator

You deserve kindness.

You deserve to have the nicest people in the world surround you all of the time.

You deserve support.

You deserve to have someone there for you at the beginning of every good day and at the end of every bad one, to have someone who wants to fix all of your problems.

You deserve hope.

You deserve to always be optimistic.

You deserve laughter.

You deserve to never stop smiling and actually mean it every time you do.

You deserve forgiveness.

You deserve to be able to be given second chances because without a doubt you are worth it.

You deserve friendship.

You deserve to have a friend who can be just as good of a friend as you are.

You deserve honesty.

You deserve to always be told the truth.

You deserve motivation.

You deserve to never want to give up and always push yourself.

You deserve success.

You deserve to have everything you have worked so hard for.

You deserve faith.

You deserve to always know it will get better.

You deserve loyalty.

You deserve to have that one person who will never leave and always be there for you.

You deserve happiness.

You deserve to be genuinely content with your life.

You deserve the world.

If I could give it to you, I would.

Yes, life gets tough sometimes. The unthinkable happens and your world feels like it is crashing down but you can get past all of this.

Thank you for being so selfless. It amazes me how you do it sometimes, but thank you for always making everyone your main priority when they need you.

I know I may not say it enough, but truly thank you for all you do for me. I don’t always know how to show how much someone means to me, especially when it is someone as great as you because I don’t know what I did to deserve you, but thank you.

I love you.

Cover Image Credit: Liz Spence

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It’s Time To Stop Letting Victoria’s Secret Define What Is Beautiful

Glorifying and commodifying a specific type of body on a large-scale is damaging to women everywhere.

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Victoria's Secret is a retailer that thrives off of exclusion and maintains notions of beauty and attractiveness that are no longer as welcomed in the 21st century.

Frankly, capitalism will likely wipe out the brand when people stop buying their lingerie due to lack of support for the company.

That's the beauty of capitalism.

In fact, VS stock, which is now down 40% indicates that this type of change is coming to the lingerie marketplace, where women now value companies that promote bodily diversity and don't shame certain kinds of bodies for not adhering to the beauty standard set by Victoria's Secret.

While Victoria's Secret has increased its diversity throughout the years regarding ethnic backgrounds, the body type represented in the brand is incredibly homogenous.

The models in the show are all runway models outside of the Victoria's Secret show, meaning that they adhere to standard agency requirements. These requirements dictate a female model be at least 5'8 in height, and while weight is not often specified, models are usually between 105-120 pounds.

Any brief exploration into the models on the site will show that their measurements are around 31-34 inches in the bust, with a 22-26 inch waist and 34-36 inch hips. These measurements correspond to sizes 0-2, which are often used as sample sizes for the runway.

This article is not meant to attack their signature model, "Angels." They are beautiful women who fit the needs of the fashion industry they earn a living in. However, they are not the ONLY type of beautiful women to exist.

Further, this article is not meant to denigrate naturally thin individuals. I am a size 0 myself, so many people consider me a "thin" individual.

People might fail to understand why I disapprove of Victoria's Secret as a brand. After all, they cater to individuals with my body type, so what is there for me to complain about?

I don't fit their height requirement, meaning that I could never be one of their esteemed Angels. And you could ask yourself, "so why does that matter?"

The vast majority of women in the United States could never come close to achieving the bodily standards observed in Victoria's Angels that the brand emphasizes.

And which it's important for companies to cater to individual markets to ensure corporate diversity, Victoria's Secret remains a lingerie giant and has a massive ability in dictating national standards of beauty.

They also sell sizes beyond the XS or S displayed in the fashion show, yet fail to include bodies in the show that would fit their M, L, or XL sizes they sell in stores.

The problem with influence and lack representation coupled with their marketing strategy dictates to women that the Angel is the pinnacle of beauty. Therefore by wearing their lingerie, you get to supposedly feel like an Angel in the Victoria's Secret fantasy.

And yet, you don't.

Why?

Because even if you get sucked into their marketing scheme and buy their bras and underwear expecting to feel better about yourself, if you're not absolutely secure and completely love with your body already, you'll just recognize that you will never fit the Angel standard that you feel is expected of you to be considered beautiful.

And that when you look in the mirror, you not looking like an Angel makes you feel like a fraud.

Victoria's Secret further utilizes the term "sexy" often, meaning that wearing their lingerie is supposed to make you attractive and appealing to the opposite sex.

So not only is their brand about idealizing specific types of bodies but commodifying these particular bodies as objects of prime attractiveness to the opposite sex.

There is a consequence of presenting one body type as the most beautiful and categorizing it as incredibly sexy. For women, they risk feeling that a guy seeing them in lingerie will think of them as unattractive since they don't adhere to the epitomized beauty standard so endlessly praised in the media.

Victoria's Secret emphasizes that their show is a "fantasy." This notion of a fantasy can imply that it's not real. However, we as consumers know those models are still real people. And even if they're bronzed, made-up and thrust out onto the runway in perfect lighting, the bodies walking that runway wouldn't be there if Victoria's Secret didn't already consider them perfect before the show.

Further, Ed Razek, the Chief Marketing Officer of Creative Services of L Brands (the company that owns Victoria's Secret) responded to a question concerning bodily diversity in this manner:

"We attempted to do a television special for plus sizes (in 2000). No one had any interest in it, still don't,"

His quote is prime evidence that the minds behind Victoria's Secret do not consider bodies outside their norms interesting, nor beautiful enough to be in the spotlight.

In the eyes of Victoria's Secret, we women who don't fit the Angel model are not valued. We are not, and never will be, as attractive or as sexy since we are not, and cannot become, Angels.


To them, we are just women who chase their notions of beauty and sexiness to try and fulfill our desires to feel that way about ourselves. We remain consumers thinking that someday, maybe we will get close to or achieve that ideal and that wearing their lingerie is somehow a way to get there.

And since the vast majority of women in the United States feel insecure about their bodies, Victoria's Secret capitalizes on women's insecurities.

Brands such as ThirdLove and Savage X Fenty have made efforts to turn lingerie from devices of body standards and external validation to objects worn by women of all backgrounds for support, self-confidence, and comfortability. They've also worked to move the notion of sexiness away from something determined by the opposite sex to instead a feeling one experiences from empowering their own female sexuality.

All in all, you get to decide what companies you support, where to put your money and who you think makes the nicest lingerie.

I, along with many other women, have decided I don't want to spend my money at Victoria's Secret anymore. I've been on too long of a journey of bodily hate and self-destruction, and I feel that it is time for me to move on and surround myself in a social movement that doesn't make me feel less of a woman.

Maybe one day, Victoria's Secret will do someone to cater to the millions of women upturning their noses at their company. And if not, they may have to settle as a smaller, specialty retailer that emphasizes clothing for smaller women.

Regardless, a change in marketing could benefit their sales and stock.

Otherwise, a lot of us women are going to go elsewhere and work to redefine what it means to be beautiful.

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