What is motion designAs soon as a static frame starts to move, it becomes a graphic animation or an animated picture, but this is not a motion design yet. But when the image comes to life and additional meaning appears, then we are talking about motion design.
The product of motion design is a video story told in time. The creation of such, even a very short video, is a laborious and costly occupation.
Areas of application of motion design in life
Cinema
The main applications are titles and futuristic interfaces. Titles can be considered the progenitor of such a modern trend as motion identity.
Video clips
This is a separate category of motion design, where there is a constant search for new visual techniques and rethinking old ones.
Advertising
Spectacular videos with a short but capacious storyline, designed for emotional perception. Motion is used all over the place here.
Presentations
Video content is gradually replacing all other types of content. It's easier to watch a tutorial video than to read a manual. Movement is more interesting than static, it fascinates and addicts. They try to use videos in presentations, reports, lessons, guides for working with services.
3D-mapping
This is a laser show, where the facades of buildings act as a "screen" for 3D projection - at the same time the geometry of the building, its architecture and location are played up.
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