10 Ways to Make Your Website Outstanding In 2017

10 Ways to Make Your Website Outstanding In 2017

Want to outrank your competition?

Competition for client attention is always developing as companies take advantage of new ways to share and market ideas on the web. While high search engine optimization enables a site to draw in clients, if what visitors find is nonspecific or uninteresting, they're not going to stay. Other than harming your income, skip rates can damage your SEO.

So how might you make your site memorable and unique, while at the same time engaging potential customers or clients? Forbes Agency Council individuals share how you can differentiate your website from others in your field and better engage with prospective customers with the best landing page design hacks.

1. Show the world who you are through creative bios

Source: Bufferapp.com

Your prospective customers want to know who they will be working with. Get creative when you exhibit worker bios. Recount a story. Connection out to a Spotify playlist. Rundown your favorite motion picture. Break out of the typical headshot for an image with greater personality.

2. Take a unique stand

Craft content that adopts a single position on a theme that resonates with your target group. It doesn't always have to be controversial however should offer substance and information that cannot be discovered somewhere else. Unique perspectives or feelings on important subjects with loads of supporting information tend to have higher viewership and engagement rates.

3. Showcase likeable and relatable video

A quick introduction video is a magnificent way to differentiate your website immediately. For a period, we had a one-minute stop-movement video on our homepage, and I can't reveal to you what number of our colleagues and potential customers remarked on it. It gave personality to our brand and made us instantly likeable and relatable to potential clients.

4. Give insight and inspiration

Our agency established mantras at the season of our origin. We trusted that this would give individuals a chance to understand our values and fabricate a culture of similarly invested people. We have discovered including the month to month mantra on our website to be exceptionally lucky. Additionally, we have written blog entries to give more understanding.

5. Keep your website content fresh

An ideal way to engage with imminent customers is to keep your site current. Your website is the ideal place to showcase your latest and best work, mirroring your creative capabilities and critical thinking abilities. If you require a way to be more straightforward, have a blog with thought pieces from your colleagues on industry issues.

6. Try not to use stock photos

Ditch your stock photographs and capture the real quintessence of your company. Stock photos are the plainest way to present your business, and many agencies don't take an opportunity to distribute content that is indicative of their actual nature. Give your representatives a chance to convey their mutts to the shoot. Showcase your administrations.

7. Offer a free, personalized report

Websites that offer a free report as a personalized takeaway item is a straightforward way to differentiate your online experience and convey value to imminent customers. What report can you offer clients, and in what manner can that story be altered to their necessities? WordStream makes a fantastic showing with regards to with this: "40 hours of PPC analysis in 60 seconds or less!" What report can you give away?

8. Display examples and metrics

Furnish potential customers with particular examples of the work you have done and what the outcomes have been. The more specific and direct you are, the snappier you can get to what the customer is searching for and devise a creative way to achieve that goal for them.

9. Adjust your website menus and navigation titles

We see a pattern in site navigation pages being given unique titles for companies breaking out of the form in their ventures. These small changes enable your client to understand the value your brand offers. Take, for example, a company that has an educational component: Rather than calling the page on their website "classes," call the page "learn" to enable clients to see the value proposition in an only single word.

10. Make it about them

Make your website about your customers and clients. Communicate the value of your administrations in ways that will resonate with them. Utilize case ponders, examples of overcoming adversity and examples of how you have tackled their issues. Avoid the natural inclination to make your website about you.

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College As Told By Junie B. Jones

A tribute to the beloved author Barbara Parks.

The Junie B. Jones series was a big part of my childhood. They were the first chapter books I ever read. On car trips, my mother would entertain my sister and me by purchasing a new Junie B. Jones book and reading it to us. My favorite part about the books then, and still, are how funny they are. Junie B. takes things very literally, and her (mis)adventures are hilarious. A lot of children's authors tend to write for children and parents in their books to keep the attention of both parties. Barbara Park, the author of the Junie B. Jones series, did just that. This is why many things Junie B. said in Kindergarten could be applied to her experiences in college, as shown here.

When Junie B. introduces herself hundreds of times during orientation week:

“My name is Junie B. Jones. The B stands for Beatrice. Except I don't like Beatrice. I just like B and that's all." (Junie B. Jones and the Stupid Smelly Bus, p. 1)

When she goes to her first college career fair:

"Yeah, only guess what? I never even heard of that dumb word careers before. And so I won't know what the heck we're talking about." (Junie B. Jones and her Big Fat Mouth, p. 2)

When she thinks people in class are gossiping about her:

“They whispered to each other for a real long time. Also, they kept looking at me. And they wouldn't even stop." (Junie B., First Grader Boss of Lunch, p. 66)

When someone asks her about the library:

“It's where the books are. And guess what? Books are my very favorite things in the whole world!" (Junie B. Jones and the Stupid Smelly Bus, p. 27)

When she doesn't know what she's eating at the caf:

“I peeked inside the bread. I stared and stared for a real long time. 'Cause I didn't actually recognize the meat, that's why. Finally, I ate it anyway. It was tasty...whatever it was." (Junie B., First Grader Boss of Lunch, p. 66)

When she gets bored during class:

“I drew a sausage patty on my arm. Only that wasn't even an assignment." (Junie B. Jones Loves Handsome Warren, p. 18)

When she considers dropping out:

“Maybe someday I will just be the Boss of Cookies instead!" (Junie B., First Grader Boss of Lunch, p. 76)

When her friends invite her to the lake for Labor Day:

“GOOD NEWS! I CAN COME TO THE LAKE WITH YOU, I BELIEVE!" (Junie B. Jones Smells Something Fishy, p. 17)

When her professor never enters grades on time:

“I rolled my eyes way up to the sky." (Junie B., First Grader Boss of Lunch, p. 38)

When her friends won't stop poking her on Facebook:

“Do not poke me one more time, and I mean it." (Junie B. Jones Smells Something Fishy, p. 7)

When she finds out she got a bad test grade:

“Then my eyes got a little bit wet. I wasn't crying, though." (Junie B. Jones and the Stupid Smelly Bus, p. 17)

When she isn't allowed to have a pet on campus but really wants one:


When she has to walk across campus in the dark:

“There's no such thing as monsters. There's no such thing as monsters." (Junie B. Jones Has a Monster Under Her Bed, p. 12)

When her boyfriend breaks her heart:

“I am a bachelorette. A bachelorette is when your boyfriend named Ricardo dumps you at recess. Only I wasn't actually expecting that terrible trouble." (Junie B. Jones Is (almost) a Flower Girl, p. 1)

When she paints her first canvas:

"And painting is the funnest thing I love!" (Junie B. Jones and her Big Fat Mouth, p. 61)

When her sorority takes stacked pictures:

“The biggie kids stand in the back. And the shortie kids stand in the front. I am a shortie kid. Only that is nothing to be ashamed of." (Junie B. Jones Has a Monster Under Her Bed, p. 7)

When she's had enough of the caf's food:

“Want to bake a lemon pie? A lemon pie would be fun, don't you think?" (Junie B. Jones Has a Monster Under Her Bed p. 34)

When she forgets about an exam:

“Speechless is when your mouth can't speech." (Junie B. Jones Loves Handsome Warren, p. 54)

When she finds out she has enough credits to graduate:

“A DIPLOMA! A DIPLOMA! I WILL LOVE A DIPLOMA!" (Junie B. Jones is a Graduation Girl p. 6)

When she gets home from college:

"IT'S ME! IT'S JUNIE B. JONES! I'M HOME FROM MY SCHOOL!" (Junie B. Jones and some Sneaky Peaky Spying p. 20)

Cover Image Credit: OrderOfBooks

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Selling Yourself

Building relationships with the people around yourself is the key to sales.


Hi, my name is Isaiah Gardner. Every day, I sell myself to other people.

I approach strangers on the streets and in establishments - bars, clubs, restaurants, malls, shopping centers, insurance agencies, anywhere you can think of - in the hopes of building a new relationship with them.

At this point, you're likely thinking that I'm in a line of work that is entirely separate from the one I'm thinking about, but in all honesty, both use the key component of sales. As a salesman, the top priority is to build rapport and a relationship between yourself and the person with whom you are interacting.

Being in sales is probably one of the most difficult, yet also the most enjoyable, occupations I've held. People inherently hate salesmen - when I stroll into an establishment with my suit and a sly grin, leather-bound notepad in hand, I immediately receive cold looks and narrowed eyes. Dressed head to toe in black, it's no wonder that my presence is ominous, but I don that outfit in the name of professionalism and utmost seriousness. Simply put, I mean business when I enter a room.

I'm one of two people to the receiver of the aforementioned sly grin: An agent of some party that they really don't want to have to interact with, either because I'm there on official business that they'd like to extract themselves from, meaning that they need to turn tail and get out of there as soon as possible. Or, a salesman, here to pitch them a product or service that they don't necessarily need, but which I'm going to pitch to them anyways in the hope that I can advertise myself and the commodity that I bear as one of necessity and utmost quality.

While my demeanor and outfit may be off-putting, my alarming presence is the first thing that I aim to dispel. Not only am I there to sell my product; I'm there to sell myself as a personable, charming, amicable partner with whom a business owner should wish to do business. The foundation of all relationship-building, regardless of the situation, is based upon building rapport and earning the trust of the person or people before you.

Think back to your days in preschool. You were guided there by your parents to an establishment filled with complete strangers, all of which struggled with advanced linguistic mechanics, had just learned the fundamentals of coloring within the lines, and had an attention span of maybe five minutes, provided they weren't staring intently into the relatively fuzzy image produced by a VHS tape displayed on a boxed screen before them.

And yet, somehow, you made friends with these strangers. How'd you do it? I'll bet it was through finding common interests, perhaps through miniature race cars, small constructive blocks, dolls of the plastic or cloth variety, or similar hobbies. Even today as an adult, essentially nothing has changed. In order to sell yourself to others, whether it's to make a sale, make new friends, connect with your new love interest, or to reach any sort of audience, you have to appeal to them in some way - identify what they like, see if you can match that up with something you like, and boom, there's your connection.

People can be very complex, but they can also be very simple. Everybody likes something, and if you come bearing something that they like - in my case, that's money, savings, and the newest promotions - it's rather easy to reach through to them. Connecting with others is a simple process in the sense that you only have to find common ground; the complexity arises as you work around their suspicions and resistance to something new. I'm not preaching anything groundbreaking, but if you stay tuned, I'll give you the tips and tricks needed to connect with literally anybody - yes, anybody, from your friends to business executives - and sell your personality and trust to them.

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