Yik Yak Creators On Rise To Success, Future Of App
Start writing a post

Yik Yak Creators On Rise To Success, Future Of App

Yik Yak Creators On Rise To Success, Future Of App

The University of Texas chapter of Delta Sigma Pi business fraternity brought Yik Yak creators Tyler Droll and Brooks Buffington to campus via videoconference on Tuesday, Nov. 4 to talk about how their company's quick rise to success in less than a year. They also took questions from ambitious Longhorns looking to make it big. 

“If you’re in college, go for it as soon as possible,” Droll told audience members. “Your room and board is paid for. Your food is made for you. Just take advantage of that. Once you graduate, you have to start making money. You have a little bit more responsibility…Also, start simple. Don’t try to start this complex business. Try to start simple and find a simple way to test it.”

Yik Yak allows users to anonymously post content to an ongoing message board with other users in their area. Users are able to up or down vote posts, and once a post receives five down votes, it is automatically removed from the board. Since starting less than a year ago, it is now at more than 1,000 universities and colleges in America, according to Droll and Buffington. 

Droll said he and Buffington went to Furman University together, where they partnered up to try and create a successful app-based business. The two were members of Kappa Alpha fraternity there, and after putting a lot of effort into a more complex communication app, the two came up with Yik Yak, originally as a quick way to make funds for their more complex project. 

“What we saw were there were these powerful Twitter accounts, usually run anonymously, and they’d Tweet out these things, usually pretty funny, about life on campus,” Droll said. “And we thought, there’s got to be more than five funny people on campus.”  

Buffington said Yik Yak helps to give a voice back to those without a big Twitter reach. “It was pretty much taking the power out of the hands of these accounts,” Buffington said. “Yik Yak, it was kind of just democratizing that, and giving the voice back to everyone on campus.”  

Buffington said the two got Yik Yak onto college campuses by sending out thousands of personalized emails to the heads of student organizations, going from college to college, moving across the U.S. from the South.  

Droll said the hardest parts of Yik Yak have been keeping it up and making sure that it’s used “the right way.” Bufington said the two made the decision to ban the app from most high schools in America, following a lot of issues with how it was being used at high schools and the ensuing press coverage. 

“We kind of figured that if we were going to have an anonymous or pseudo-anonymous app, then the community was going to have to manage it itself,” Buffington said, referring to the ability to down vote and flag posts. “When high schoolers picked it up, they just weren’t using the tools properly…They weren’t down voting the things with names in them. They were just up voting that stuff…They were up-voting bullying.”  

Droll said the two hope that Yik Yak, which is now mainly just in the U.S. but can be used anywhere, becomes more global and can be used on a global scale amid international incidents as a communication means. “When something is happening on a college campus, Yik Yak will just blow up. We’ve seen this over and over,” Droll said. “Imagine this on a global scale through Peak.” Peak allows users to look in on the Yaks for another area, though they can’t add Yaks or vote on them.  

The two said photo and video might be in the future for Yik Yak, and there are no plans to monetize anytime soon, though local ads via Yaks could one day become part of the app. “We’re just focusing kind of on nailing the experience,” Buffington said. “Way, way, way down the road, it could be a place for kind of localized ads."

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Robert Bye on Unsplash

I live by New York City and I am so excited for all of the summer adventures.

Keep Reading... Show less

The invention of photography

The history of photography is the recount of inventions, scientific discoveries and technical improvements that allowed human beings to capture an image on a photosensitive surface for the first time, using light and certain chemical elements that react with it.


The history of photography is the recount of inventions, scientific discoveries and technical improvements that allowed human beings to capture an image on a photosensitive surface for the first time, using light and certain chemical elements that react with it.

Keep Reading... Show less
Health and Wellness

Exposing Kids To Nature Is The Best Way To Get Their Creative Juices Flowing

Constantly introducing young children to the magical works of nature will further increase the willingness to engage in playful activities as well as broaden their interactions with their peers


Whenever you are feeling low and anxious, just simply GO OUTSIDE and embrace nature! According to a new research study published in Frontiers in Psychology, being connected to nature and physically touching animals and flowers enable children to be happier and altruistic in nature. Not only does nature exert a bountiful force on adults, but it also serves as a therapeutic antidote to children, especially during their developmental years.

Keep Reading... Show less
Health and Wellness

5 Simple Ways To Give Yourself Grace, Especially When Life Gets Hard

Grace begins with a simple awareness of who we are and who we are becoming.

Photo by Brooke Cagle on Unsplash

If there's one thing I'm absolutely terrible at, it's giving myself grace. I'm easily my own worst critic in almost everything that I do. I'm a raging perfectionist, and I have unrealistic expectations for myself at times. I can remember simple errors I made years ago, and I still hold on to them. The biggest thing I'm trying to work on is giving myself grace. I've realized that when I don't give myself grace, I miss out on being human. Even more so, I've realized that in order to give grace to others, I need to learn how to give grace to myself, too. So often, we let perfection dominate our lives without even realizing it. I've decided to change that in my own life, and I hope you'll consider doing that, too. Grace begins with a simple awareness of who we are and who we're becoming. As you read through these five affirmations and ways to give yourself grace, I hope you'll take them in. Read them. Write them down. Think about them. Most of all, I hope you'll use them to encourage yourself and realize that you are never alone and you always have the power to change your story.

Keep Reading... Show less

Breaking Down The Beginning, Middle, And End of Netflix's Newest 'To All The Boys' Movie

Noah Centineo and Lana Condor are back with the third and final installment of the "To All The Boys I've Loved Before" series


Were all teenagers and twenty-somethings bingeing the latest "To All The Boys: Always and Forever" last night with all of their friends on their basement TV? Nope? Just me? Oh, how I doubt that.

I have been excited for this movie ever since I saw the NYC skyline in the trailer that was released earlier this year. I'm a sucker for any movie or TV show that takes place in the Big Apple.

Keep Reading... Show less

4 Ways To Own Your Story, Because Every Bit Of It Is Worth Celebrating

I hope that you don't let your current chapter stop you from pursuing the rest of your story.

Photo by Manny Moreno on Unsplash

Every single one of us has a story.

I don't say that to be cliché. I don't say that to give you a false sense of encouragement. I say that to be honest. I say that to be real.

Keep Reading... Show less
Politics and Activism

How Young Feminists Can Understand And Subvert The Internalized Male Gaze

Women's self-commodification, applied through oppression and permission, is an elusive yet sexist characteristic of a laissez-faire society, where women solely exist to be consumed. (P.S. justice for Megan Fox)

Paramount Pictures

Within various theories of social science and visual media, academics present the male gaze as a nebulous idea during their headache-inducing meta-discussions. However, the internalized male gaze is a reality, which is present to most people who identify as women. As we mature, we experience realizations of the perpetual male gaze.

Keep Reading... Show less

It's Important To Remind Yourself To Be Open-Minded And Embrace All Life Has To Offer

Why should you be open-minded when it is so easy to be close-minded?


Open-mindedness. It is something we all need a reminder of some days. Whether it's in regards to politics, religion, everyday life, or rarities in life, it is crucial to be open-minded. I want to encourage everyone to look at something with an unbiased and unfazed point of view. I oftentimes struggle with this myself.

Keep Reading... Show less
Facebook Comments