Why Taylor Swift's Stance Against Apple Matters | The Odyssey Online
Start writing a post
Entertainment

Why Taylor Swift's Stance Against Apple Matters

Taylor Swift uses her powers for good.

3
Why Taylor Swift's Stance Against Apple Matters

Just last week, Taylor Swift released a statement condemning Apple’s new music streaming service. The service is titled Apple Music and will allow users to stream thousands of artists through a generated system that appeals to one’s listening preferences. The catch, however, was that users would be allowed to have a three-month free trial period to test out the service before upgrading to full access for $9.99 a month.

Taylor Swift has famously refused to allow other streaming services like Spotify to access her music catalog. When Apple attempted to accomplish this, she instead condemned Apple’s refusal to pay musicians for songs listened to during the three-month trial period. Such music services also pay little for the artists that allow their songs to stream once the trial periods are over.

For larger music labels like RCA, such profit losses would have little impact on their overall revenue for the year. When compared to smaller indie labels, who have a harder time competing in the industry and rely on whatever source of money they can find, the profit losses for those three months could hurt their ability to maintain their operations. Record labels that agree to such demands find themselves economically at the mercy of corporations like Apple. Even though the free trial period is three months, when compared to the amount of users that will sign up for Apple Music and possibly drop the service before having to pay for it, the losses begin to pile up for smaller record labels.

Taylor Swift’s public condemnation of Apple’s actions eventually brought forth a surprising development Apple gave in and decided to pay artists during the free trial period. Apple’s concession also resulted in thousands of people taking to twitter in order to beg Taylor to help solve other problems. Taylor’s stance against Apple represents a victory for indie artists that struggle to gain attention and profits in an overcrowded industry. Record labels may even regain some influence in comparison to the music corporations that have dominated the markets for years.

As the music industry continues to venture into the world of streaming, there are some reservations for indie artists who worry about sacrificing payment for more marketing attention. However, with Taylor Swift's recent actions there is a chance that indie labels will have more say when it comes to financial matters in streaming services.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Entertainment

15 Times "Parks and Recreation" Summed Up Your Library Experience

"I've only slept nine hours over the past four days, so I'm right on the verge of a nervous breakdown." - Leslie Knope

3844
Parks and Recreation excitedly gathered around a laptop at a table in an office setting.

The library. Club lib. The place every college student goes when they want to try and be a productive member of society. Who better to explain your experience than Parks and Rec?

1. When you've finally found the energy to leave your dorm room and walk into the lib like

Keep Reading...Show less
Taylor Swift in orange dress playing a moss-covered piano on stage with bright lights.

A three-and-a-half-hour runtime. Nine Eras. Eleven outfit changes. Three surprise songs. Zero breaks. One unforgettable evening. In the past century, no other performer has put on an electric performance quite like Taylor Swift, surpassing her fans ‘wildest dreams’. It is the reason supporters keep coming back to her shows each year. Days later, I’m still in awe of the spectacle ‘Miss Americana’ puts on every few days in a new city. And, like one of Taylor’s exes, has me smiling as I reminisce about the memories of the night we spent together.

Keep Reading...Show less
Student Life

A Few Thoughts Every College Freshman Has

The transition into adulthood is never easy

28650
Mays Island
Courtney Jones

Today I started my third week of college at Minnesota State Moorhead. I have survived welcome week, finding my classes on the first day, and being an awkward loner in the dining hall. Even though I have yet to be here for a month, I have already experienced many thoughts and problems that only a new college student can relate to.

Keep Reading...Show less
Students walking on a sunny college campus with trees and buildings.

"Make sure to get involved when you're in college!"

We've all heard some variation of this phrase, whether it came from parents, other family members, friends, RAs, or college-related articles. And, like many clichés, it's true for the most part. Getting involved during your college years can help you make friends, build your resume, and feel connected to your campus. However, these commitments can get stressful if you're dealing with personal issues, need to work, or aren't sure how to balance classes and everything else going on during the semester.

Keep Reading...Show less
Relationships

9 Reasons Why Friends Are Essential In College

College without friends is like peanut butter without jelly.

12387
Bridgaline Liberati and friends
Bridgaline Liberati

In college, one of the essential things to have is friends. Yes, textbooks, a laptop, and other school supplies are important but friends are essential. Friends are that support system everybody needs. The more friends you have the better the support system you have. But you also have someone to share experiences with. And don’t settle for just one or two friends because 8 out of 10 times they are busy and you are studying all alone. Or they have other friend groups that do not include you. Don’t settle for just one or two friends; make as many friends as you can. After the first couple of weeks of college, most friend groups are set and you may be without friends.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments