Victoria's Secret Does Not Have To Use Plus-Size Or Trans Models
Start writing a post
popular

No, Victoria's Secret Is Not Obliged To Use Plus-Size Or Transgender Models

After Victoria's Secret Chief Marketing Officer Ed Razek made it clear the models walking the runway for the lingerie line would not be changing anytime soon, critics decided it was time for the company to adopt a more progressive mindset and encourage inclusivity of every kind of woman.

6968
No, Victoria's Secret Is Not Obliged To Use Plus-Size Or Transgender Models

On November 8, 2018, as the annual Victoria's Secret Fashion show was set to film and backstage its most recognized models, including Sui He, Candice Swanepoel, Adriana Lima, and Romee Strijd, prepped and interviewed, their Chief Marketing Officer Ed Razek's interview with Vogue.com was going viral.

It's no secret the lingerie company is exclusive in the models it hires to represent the brand. Even its most diverse models, spanning from Asian to Black and Brazilian, mirror typically white features, and the models make no effort to hide the months of physical training and dietary rules they keep to achieve their slim runway bodies. The last time the show even attempted to include "plus-size" models was in 2000, which Ed Razek himself dubbed a failure.

However, most critics drew the line after Ed Razak's comments to Vogue were released prior to filming that Thursday in which he essentially stated that transgender and larger-sized models would not be seen on Victoria's Secret runway anytime soon, even though he made it clear they have considered their inclusion in the past. The remarks sparked an outrage online and several models responded with social media postings expressing their support for the transgender community.

The question here is, should Victoria's Secret feel obligated to incorporate transgender and plus-sized models into their shows to represent "all women?" Or are they at liberty to determine who and what their brand represents, and the specific women who will don their lingerie on the runway?

Like any brand, Victoria's Secret is just that: a brand, with a targeted consumer, a determined aesthetic, and deliberate marketing strategy to draw that consumer in and keep them as life-long buyers. More than that, Victoria's Secret, with its internationally televised annual fashion show (that draws in nearly 1.6 billion viewers in 190 countries), has transformed into a label filled with superstar models backed by a devoted fan base. The company extends beyond its retail shops. It's a source of entertainment and as Ed Razek puts it, "a fantasy."

To force Victoria's Secret, or any brand or company for that matter, to alter who represents their product for the sake of political correctness is misguided.

If you don't approve of the models who walk in their shows, don't buy their clothing.

Further, the Victoria's Secret Fashion Show is comparable to the Superbowl of modeling. The sixty models selected to walk are chosen from hundreds of models who, in addition, beat out thousands of other models to simply land that audition. They work incredibly hard to become physically fit for the runway, to the point that several high-fashion brands refuse to allow them to walk in their shows, deeming them too fat. To belittle their work and efforts in the name of "inclusion" is what's genuinely shameful.

Yes, it may be disappointing to the plus-size or transgender models who dream of walking for Victoria's Secret or the customers who don't see themselves represented in their marketing that the company refuses to reassess its image, but several other brands including ThirdLove or Savage X Fentyexclusively market to these women. Like any fashion line or clothing company, not every consumer will feel inclined to buy their products, so they choose another store to shop at. However, that does not determine the preferences of other consumers, and many women around the world, like me, are fond of the Victoria's Secret brand and what their models represent.

To me, they're fit, beautiful, and empowering women who faithfully back the people and company they represent.

If you don't agree, that's OK; but don't slander the models who spend years with Victoria's Secret as the end goal of their career in mind or the women who feel empowered and beautiful in their clothing is unjust and really, quite ironic. If your intention as one of these critics is to see the support and acceptance of all women, that must include those who work tirelessly to achieve the bodies and careers that you're shaming for being too "perfect."

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less
Featured

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

70921
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

132496
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments