Like Gucci, Versace has finally taken the steps to go fur-free. Last Thursday, Donatella Versace announced that Versace will no longer use real fur. Michael Kors and Tom Ford have also made this promise in the past year.

"Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right," Donatella told Luke Leitch in an interview for The Economist's 1843 magazine.

The pressure to change for their customers is what has brought this change in the fashion industry. The younger generation who makes up over half of the sales are more aware of environmental issues. In order to stay in style, they must make the change.

Others are looking for fashion houses to go leather-free. Stella McCartney follows a "vegetarian" design course by shunning fur, leather, and feathers.

While not all designers have taken that leap to environmental friendly designer wear... going fur-free is definitely the right direction.

Sadly, not everyone shows the same outlook on fur.

"I am very disappointed to hear that Versace has said they won’t use real fur in collections," said the International Fur Federation's chief executive Mark Oaten, going on to say that "the majority of top designers will continue to work with fur, as they know it is a natural product that is produced responsibly. I truly believe fur is the natural and responsible choice for designers and consumers."

Many see fur as a natural product that should be used on the runway. But like Gucci said, it's not very modern and technology is so advanced you almost don't have to use real fur to get that "luxurious" look.

We hope to see other fashion houses take this step toward more environmentally friendly clothing.