Throughout time there have been millions of trends from clothing to shoes to home. People will wait in lines for hours prior to store openings for the new iPhone or concert tickets, but never have I heard of anyone wait outside of a store for a home brand...

History of Rae Dunn

Rae Dunn is a California native artist known for her imperfect simplistic designs and creations. The hype her company and designs receive is mind boggling

People stand outside of stores waiting for it

I mean it's normal to see a line wrapped around the Apple store the day of a new phone launch, or to see people waiting in line for Justin Bieber tickets, but never have I seen so many men and women stand outside of a storefront so they can be the first to buy Rae Dunn. It was kind of a joke at my work. They'd begin to line up thirty minutes before opening, and we'd all say "Oh the Rae Dunners are here and ready!"

Fights break out, mean Facebook posts are written, workers are not even allowed to buy Rae Dunn because it is in such a high demand.

Why so much hype?

The past couple years have been the years of simplicity. Tiny Houses are introduced, minimalist designs come out, people want the simplistic lifestyle again. Rae Dunn is just that. The distinct writing on the mugs, kitchenware, and even journals and dog beds scream minimalist.

Is it worth it?

In my opinion nothing deserves that much hype, but the ceramics and other designs are good quality at an affordable price. The mugs and ceramics hold up nicely, and the dog beds are durable. The designs and writing are also gender neutral, which is also a major selling point to any millennial.

Go for it

If not for the product then go get a small cup that'll be like $5.99 just to say that yes you indeed own Rae Dunn.