Not all relatable YouTubers are copying off of each other.
**DISCLAIMER: THIS IS, IN NO WAY, TRYING TO HATE ON OR SHADE JOANA CEDDIA OR EMMA CHAMBERLAIN. I AM A FAN OF BOTH YOUTUBERS AND LIKE WHAT BOTH OF THEM UNIQUELY CREATE. I AM JUST TRYING TO ELIMINATE THE COMPARISON OF THE TWO**
On June 28, 2018, Joana Ceddia posted her first video to YouTube and slowly gained a following until one day, she went from a few hundred to a few thousand, to over 2 million subscribers. She grew insanely quickly due to her insanely relatable content. Having "relatable content" on YouTube has gained many other YouTubers fame as well, most notably Emma Chamberlain, who started her channel back in June 2017 and quickly blew up about one year later.