Why You Shouldn't Support The Dove Real Beauty Campaign
Start writing a post
Politics and Activism

Why You Shouldn't Support The Dove Real Beauty Campaign

Dove's narrow definition of beauty inflicts real damage.

127
Why You Shouldn't Support The Dove Real Beauty Campaign
Visible Measures

I have a love-hate relationship with my body. Every day I try and fail to accept myself the way I am. I’m constantly aware of my body, my unhappiness with it, and how uncomfortable I feel in it.

So when I see advertisements telling me how I should look, I pay attention. It’s like watching someone on "Fear Factor" drink alligator pee: nasty as hell, but impossible to look away.

That’s pretty much how the Dove Real Beauty campaign caught my eye, minus the lizard piss. From a glance, the campaign seemed like a cool, empowering way to celebrate nontraditional bodies. The ad at least had some different bodies on the screen.

But the models were polished and glowing, and I was red-faced, acne covered, and awkward. This ad—an ad intended to expand the definitions of beauty to include more people—still made me feel like crap. What was up with that?

Let’s start with the name of the campaign: Real Beauty. By stating what real beauty is, Dove creates a limiting and exclusive definition of beauty. If an individual does not fit within this narrow definition, one is not beautiful. The Dove campaign may include different body types and attributes from other campaigns, but the word real still enforces an in circle and an out circle. That’s just as bad as traditionally stigmatizing beauty standards.

People of all shapes and sizes suffer from body image issues. Why is this campaign targeted specifically at women? Dove’s exclusion of other genders further illustrates its extremely limited definition of beauty. And the Dove campaign completely excludes disabled bodies from their advertisements. Aren’t these bodies just as real and just as beautiful as curvy or skinny bodies?

Dove sends a message to all unrepresented individuals that they are not good enough. Individuals who cannot identify with the body types in the campaign feel worse about themselves after seeing these ads. They are not real, and they are not beautiful.

Dove may have tried to create an innovative campaign but it made some serious mistakes, starting with a problematic name. If only Dove would have quietly started using models of different sizes and appearances than their usual models, without making a huge statement about it and giving it a preposterous name.

But then again, why would a corporation centered on profiting from individuals’ insecurities want to help consumers foster healthy self-images?

Self-acceptance is a rough road. I still don’t know how to travel it properly. In the future, do yourself a favor and don’t even give yourself the option of watching people ingest amphibian excrement. It may be entertaining, but it’s really not worth the personal pain.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

9 Things Tall People Are Tired Of Hearing

Yep. The weather is fine up here... I've totally never heard that before.

1005
pexels

Don't get me wrong, I absolutely LOVE being tall. Sometimes I even wish I was taller. One of the downsides of being tall however, is having to put up with ridiculous questions and statements. I can assure that all tall people are tired of being asked what the weather is like "up here", but here are a few other things we don't want to hear anymore.

Keep Reading... Show less

We truly love it here in the Badger State. Here are a few things Wisconsinites can relate to.

Keep Reading... Show less
Featured

Five Types Of People In Fall

From yummy pumpkin spice lattes to scary movies, fall has it all and then some.

2858
Destination Logan County Illinois

Oh fall, the most marvelous time of year...right? Every approaches fall differently, some pumpkin spice-tastically and some not so enthusiastically. We can't all be Autumn lovers, so here are five types of people in fall. Grab a cup of hot coca, sit back, and enjoy.

Keep Reading... Show less
https://unsplash.com/photos/XdbUsFkAwqA

If you're like me, by this time of year you're over summer. The beach, the sunshine, and the heat were all great, but now we're itching for blanket scarves, football, and pumpkin spice EVERYTHING! As the new season approaches, your relationship can benefit from some old traditional dates and some new fresh ideas! Here are a couple great date ideas for you and your boo to try out this fall.

Keep Reading... Show less
Student Life

Social Media Or Soul Media

To the generation that cares way too much about affirmation.

5296
Emma Smith
  • This semester I am taking the ever so famous class, Writing 101. Walking into it, I had heard the horror stories about each major assignment. I have to admit, it’s not a class that I am fond of. But, major assignment #2 got me thinking, we had to create a research question based off of a topic that we are interested in.

Two weeks prior, I watched a very interesting documentary on Netflix. Miss Representation was recommended to me by one of my friends and I have to say the topic is absolutely mind blowing. Social Media and Female Body Image. How Social Media makes girls see this unnatural perfection of ‘beauty’ that really doesn’t exist. But female body image isn’t the only thing affected by social media.

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments