Why You Shouldn't Support The Dove Real Beauty Campaign

Why You Shouldn't Support The Dove Real Beauty Campaign

Dove's narrow definition of beauty inflicts real damage.
A. Sipe
A. Sipe
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I have a love-hate relationship with my body. Every day I try and fail to accept myself the way I am. I’m constantly aware of my body, my unhappiness with it, and how uncomfortable I feel in it.

So when I see advertisements telling me how I should look, I pay attention. It’s like watching someone on "Fear Factor" drink alligator pee: nasty as hell, but impossible to look away.

That’s pretty much how the Dove Real Beauty campaign caught my eye, minus the lizard piss. From a glance, the campaign seemed like a cool, empowering way to celebrate nontraditional bodies. The ad at least had some different bodies on the screen.

But the models were polished and glowing, and I was red-faced, acne covered, and awkward. This ad—an ad intended to expand the definitions of beauty to include more people—still made me feel like crap. What was up with that?

Let’s start with the name of the campaign: Real Beauty. By stating what real beauty is, Dove creates a limiting and exclusive definition of beauty. If an individual does not fit within this narrow definition, one is not beautiful. The Dove campaign may include different body types and attributes from other campaigns, but the word real still enforces an in circle and an out circle. That’s just as bad as traditionally stigmatizing beauty standards.

People of all shapes and sizes suffer from body image issues. Why is this campaign targeted specifically at women? Dove’s exclusion of other genders further illustrates its extremely limited definition of beauty. And the Dove campaign completely excludes disabled bodies from their advertisements. Aren’t these bodies just as real and just as beautiful as curvy or skinny bodies?

Dove sends a message to all unrepresented individuals that they are not good enough. Individuals who cannot identify with the body types in the campaign feel worse about themselves after seeing these ads. They are not real, and they are not beautiful.

Dove may have tried to create an innovative campaign but it made some serious mistakes, starting with a problematic name. If only Dove would have quietly started using models of different sizes and appearances than their usual models, without making a huge statement about it and giving it a preposterous name.

But then again, why would a corporation centered on profiting from individuals’ insecurities want to help consumers foster healthy self-images?

Self-acceptance is a rough road. I still don’t know how to travel it properly. In the future, do yourself a favor and don’t even give yourself the option of watching people ingest amphibian excrement. It may be entertaining, but it’s really not worth the personal pain.

Cover Image Credit: Visible Measures

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I'm The Girl Who'd Rather Raise A Family Than A Feminist Protest Sign

You raise your protest picket signs and I’ll raise my white picket fence.
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Social Media feeds are constantly filled with quotes on women's rights, protests with mobs of women, and an array of cleverly worded picket signs.

Good for them, standing up for their beliefs and opinions. Will I be joining my tight-knit family of the same gender?

Nope, no thank you.

Don't get me wrong, I am not going to be oblivious to my history and the advancements that women have fought to achieve. I am aware that the strides made by many women before me have provided us with voting rights, a voice, equality, and equal pay in the workforce.

SEE ALSO: To The Girl Who Would Rather Raise A Family Than A Feminist Protest Sign

For that, I am deeply thankful. But at this day in age, I know more female managers in the workforce than male. I know more women in business than men. I know more female students in STEM programs than male students. So what’s with all the hype? We are girl bosses, we can run the world, we don’t need to fight the system anymore.

Please stop.

Because it is insulting to the rest of us girls who are okay with being homemakers, wives, or stay-at-home moms. It's dividing our sisterhood, and it needs to stop.

All these protests and strong statements make us feel like now we HAVE to obtain a power position in our career. It's our rightful duty to our sisters. And if we do not, we are a disappointment to the gender and it makes us look weak.

Weak to the point where I feel ashamed to say to a friend “I want to be a stay at home mom someday.” Then have them look at me like I must have been brain-washed by a man because that can be the only explanation. I'm tired of feeling belittled for being a traditionalist.

Why?

Because why should I feel bad for wanting to create a comfortable home for my future family, cooking for my husband, being a soccer mom, keeping my house tidy? Because honestly, I cannot wait.

I will have no problem taking my future husband’s last name, and following his lead.

The Bible appoints men to be the head of a family, and for wives to submit to their husbands. (This can be interpreted in so many ways, so don't get your panties in a bunch at the word “submit”). God specifically made women to be gentle and caring, and we should not be afraid to embrace that. God created men to be leaders with the strength to carry the weight of a family.

However, in no way does this mean that the roles cannot be flipped. If you want to take on the responsibility, by all means, you go girl. But for me personally? I'm sensitive, I cry during horror movies, I'm afraid of basements and dark rooms. I, in no way, am strong enough to take on the tasks that men have been appointed to. And I'm okay with that.

So please, let me look forward to baking cookies for bake sales and driving a mom car.

And I'll support you in your endeavors and climb to the top of the corporate ladder. It doesn't matter what side you are on as long as we support each other, because we all need some girl power.

Cover Image Credit: Unsplash

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A Letter To The Single Parent Who Is Struggling, It Will All Be Worth It

Try to remember that a child's love is so innocent and pure.

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First, let me start off that you are amazing. You gave your child the gift of life, and the gift to continue to live that life in a comfortable way.

Whether you're a single mother or a single father, you still kick ass trying to give your child everything they need, want and deserve. I know sometimes things get tough, but try to remember the positive things.

Try to remember that a child's love is so innocent and pure. Their ability to forgive you for screaming at them 30 seconds earlier is amazing. Their ability to turn your entire day from crap to the best day ever is amazing. The way that they show you love in the smallest ways that mean the world is amazing.

But you know what's more amazing?

A parent that struggles in silence, a parent that has a hard time and doesn't express that to their child. A parent that wakes up every morning and goes to a job or sometimes even jobs, to make sure that child is taken care of. A parent that studies during late hours of the night while their child is peacefully asleep.

A parent who also has wants and needs, but pushes them aside in order to get their child what they've asked for. A parent who kisses boo-boos and snuggles them when they're upset or hurt. A parent who sacrifices everything for their child, but at the same time does not allow the child to feel like they are a burden.

Parents: your children absolutely adore you, even when everything isn't perfect. They look past all the imperfections and see someone who unconditionally loves them and tries their best to give them what they need.

This is for the single moms AND dads that feel unappreciated and not good enough. For the parents that make every decision based on their child and what's most beneficial to them. For the parents, who did not sign up to be a single parent, but are KILLING it.

Keep going, don't give up and most importantly never look back. You are doing the best you can, and I promise your child knows this and will never forget it. Also remember, it's both okay and healthy to take time for yourself to re-focus, and take a break.

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