Subaru is notorious for its "feel-good" commercials. A large majority of the time, Subaru commercials sometimes include families going on vacation, people taking adventures in these versatile SUVs, or just happy people in general. Commercials from Subaru can evoke various emotions, such as happiness, light-heartedness, and optimism. Subaru in some instances also plays on the safety of their vehicles. Subaru has aired various commercials showing what would have happened if individuals had not been driving a Subaru. This is an excellent tactic for advertising, especially since Subaru is known to target families.
Subaru commercials play heavily on our emotions. They make us laugh, cry, and just happy in general. While watching these commercials, I felt very strongly regarding these emotions. These commercials evoke these feelings from me almost every time I watch them. As a result of these feel-good commercials that also promoted safety, my parents felt inclined to buy these vehicles. I drive a Subaru Crosstrek and my parents drive a Subaru Outback. Since I am a college student who drives back and forth from home to school, my parents wanted something super safe and reliable for me. My parents also wanted something for them, since they drive them and their kids all around the country. Subaru is also known for its sleek design and quality manufacturing procedures.
In conclusion, these commercials did affect the products we purchased. The commercials promoted safety, made us happy, and played to our other emotions. This also gave us the idea to buy these vehicles. I feel that by playing on our favorite emotion, Subaru's advertisements are targetting its necessary audience. They are aimed at families by highlighting the safety, reliability, and budget-friendliness of its vehicles. These ideals highly appeal to families and young drivers, as my family and I are prime examples. The ease and vibe of the commercials drew us in, but the product made us loyal customers to the Subaru brand.
