How Millennials Use Social Media To Make Social Change
Start writing a post
Politics and Activism

How Millennials Use Social Media To Make Social Change

Millennials are continuously unleashing goodness into the world, one post at a time.

5524
How Millennials Use Social Media To Make Social Change
Ed Gregory

Effecting social change is more than a nice idea to millennials, and this generation is demanding to be taken seriously.

Millennials are the largest population group in the U.S., with 86 million people. According to a study conducted in 2011 by TBWA/Worldwide and TakePart, seven in 10 adults ranging from 18-29 years old consider themselves activists. A majority of millennials view activism as a part of their overall identity, as well as a way to socialize with and relate to others.

Nowadays, people from every age group use some form of social media, from Twitter, Instagram, Facebook, Tumblr, and so on, but social media activism is very popular amongst young adults.

This generation of millennials is known for how connected they are through social media and technology. It is important to note that their use of these mediums has gone from posting selfies, and taking pictures of their food, to using their profiles to advocate for social issues.

From the ALS (amyotrophic lateral sclerosis) ice bucket challenge, which generated over 100 million dollars for neurodegenerative diagnosis research, to the Black Lives Matter movement, which was started on Facebook by three black community organizers in response to the death of unarmed 17-year-old African-American Trayvon Martin.

To millennials, social media is their main platform for bringing awareness to a cause they care for. They have advocated for child labor laws, voting rights, civil rights, school desegregation, immigration reform and LGBT rights. The world is beginning to experience real change through their actions.

We hear a lot about how millennials use social media in foolish ways, but not enough light is shed on how they successfully use these various platforms to express a genuine passion for making the world a better place.

It doesn't stop with the U.S. Millennials. Other countries are also actively changing the world. In China, young adults are leading online political discussions and also donating to charities. In the Arab Spring, Millennials actively protested with the goal of removing the dictators in charge of their countries.

According to research conducted by The Millennial Impact Project, millennials engage in causes that help people, not businesses. However, one in three millennials boycott or support businesses based on the causes they care about.

They are placing more pressure on companies to become socially responsible, and will reward them for their involvement and impact in social causes. Millennials don't just share content for the sake of sharing, but in hopes of raising awareness and spreading a message.

To them, this is just as important as donating and volunteering.

It is evident that this generation of young adults is showing the rest of the world how to effectively make a difference. This generation is learning to be more open to sharing views similar and different to theirs. In doing so, they are presenting real opportunities for dialogue while presenting real solutions to problems that affect people all over the world.

Millennials are continuously unleashing goodness into the world, one post at a time.

From Your Site Articles
Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Featured

29 Things To Do in Myrtle Beach, SC Regardless Of The Weather

Both indoors and outdoors things to do in beautiful Myrtle Beach, South Carolina.

77
29 Things To Do in Myrtle Beach, SC Regardless Of The Weather
Dahlia DeHaan

In 2017, I moved to Myrtle Beach, South Carolina - one of the most touristy places on the East Coast. And ever since then, I've befriended locals and done some exploring on my own to discover new, fun things to do in Myrtle Beach. Here are just a few of my favorites.

Keep Reading... Show less
Sports

The Birthplace of Basketball

The NBA Playoffs are here. It’s kind of funny that my history kind of started out in the same place that basketball’s did too.

2465
quotefancy.com

Basketball was originally created by James Naismith, a Presbyterian minister who taught P.E. at YMCA in Springfield, Massachusetts. He invented the new game to keep the young men occupied inside during the winter. Borrowing ideas from rugby and a game he used to play as a boy, “duck on the rock”, he thought of nailing up boxes to throw a ball into. He couldn’t find boxes so he used peach baskets instead. The rest of the rules he made up in about an hour.

Keep Reading... Show less
Featured

I Met You At The Wrong Time

At least, that's what I keep telling myself.

2669
Tumblr

I met you when I was in middle school and I thought boys still had cooties. I wore flared jeans, Aeropostale shirts, and had the dorkiest braces ever. I cared about what other people thought of me, and I definitely cared a lot about what you thought, too. You were older, and your friends made fun of me when I talked to you. I pretended it didn’t bother me, but it did. I sat two rows in front of you in class, and constantly tried to think of reasons to talk to you. Your hair was a curly mess. It still is. You graduated from middle school a year before me, and I missed you. I don’t think you even knew my name.

Keep Reading... Show less
Sports

The Problem With The NBA

Is the NBA losing to College basketball for some sports fans?

15569
New York Times

The annual ESPY award show put on by ESPN was created to reward athletes from around the world for their hard work, skill, determination and more. When Former NFL superstar quarterback Peyton Manning was hosting the ceremony, and in the opening of the show, he absolutely shredded NBA champion Kevin Durant’s move to the Golden State Warriors to create what many sports fans called a “super team.”

Keep Reading... Show less
Featured

Why I Don't Believe In Religion

I used to be comfortable with religion, but now I'm uncomfortable.

16202
Rebecca Jarrett

I’m not one of those people who doesn’t believe in God because“if there was a God, why would He let such horrible things happen?” Saying that because sometimes bad things happen, there must be no benevolent higher power, to me, makes about as much sense as saying that because sometimes it gets dark, there must be no light.

Keep Reading... Show less

Subscribe to Our Newsletter

Facebook Comments