On Thursday October 26, 2017, Taylor Alison Swift blessed the world and her fans with another music video. As per usual, she partnered with MV extraordinaire Joseph Kahn to churn out a thrilling, sci-fi inspired video for her song “...Ready For It?”. Like her video for “Look What You Made Me Do”, Swift filled her video with secret messages that eagle-eyed fans spotted throughout the video.
The twist in the messages came in the form of several graffiti messages sprayed on the walls of the music video set. As Swift walks through dark alleyways in search of her body double, several messages can be spotted.
1. ‘89 ‘91
By far the cutest message is the very first one that can be seen in the video. Taylor Swift’s current boyfriend, British actor Joe Alwyn, was born in 1991. Taylor herself was born in 1989. This message can be seen at three separate points in the video.
2. All eyes on us
In each of Swift's relationships, the media is constantly following the ups and downs of the couple. There is constant speculation, harassment from paparazzi, and so much more. For years, Swift was shamed by the media for her relationships - causing her to take a much needed break from the spotlight. Whenever she was with someone, all the eyes were certainly on them.
3. This is enough
There could be many meanings to "This Is Enough." If you choose to look on the bright side, Swift is saying that the relationship she has with Alwyn and the place she is in right now is enough. Fans on social media who have met Swift recently in person say that she is happier than she's ever been, which would prove that everything she has right now is enough and she's not looking for any more.
4. I love you in secret
For a majority of their relationship, Swift and Alwyn flew under the radar. It was only recently that their relationship has been shared a little more publicly, and usually this information is only shared with Swift's fans. They have been doing a great job at keeping their love out of the limelight.
5. U R gorgeous
Before the "...Ready For It?" music video was released, Swift released her third single from the "Reputation" album called "Gorgeous". Fans have been heavily outspoken in making sure that everyone knows that this song is about Swift's "angel of a boyfriend" Joe Alwyn. It seems that many of the secret messages in this video are a nod to Alwyn, as their relationship serves as a subtext to the main themes in the "...Ready For It?" music video.
6. They’re burning all the witches
During the Salem witch trials, many innocent men and women were burned at the stake under the accusations of being witches. Swift uses this to compare to her own public burning by the media. They often twist Swift's image to make her look corrupt and guilty, while she is usually maintaining her innocence. This is one of the last scenes of the video, where Swift is reclaiming her reputation and shedding the weight of the media's judgement of her.
What else did you notice during Taylor Swift's latest music video? As the Queen of music video Easter eggs, these six graffiti messages surely aren't the only ones she hid for fans and viewers alike. Check out her new music video today, and stay tuned for her album "Reputation" being released on November 10th. Are you ready for it?