As a business owner, you understand the importance of catering to your customer's wishes. By providing the products or services that your customers want you are creating happy customers that will eagerly purchase from you time and time again.

Have you thought about offering your customers a more convenient way to purchase your products or services? What I mean by this is have you looked at providing your customers with the opportunity to purchase online?

People love to shop online these days. It is convenient and can be done at any time of the day or night. This is a great business model to utilize if your business model allows for it.

So why should you consider offering an e-commerce solution via your website? The following top reasons should persuade you to at least consider this model.

1. A way to help increase your bottom line.

Allowing your customers to order or download products online will increase your revenue. This is especially true if your website is already popular. Adding a convenient option such as an online store allows you to showcase your most popular products. In addition, it is a great way to run special offers and discounts.

2. An online store provides your customers with convenience.

Your customers can order at any time and they don't have to travel to your store to do so. If your business is small and consists of smaller items an e-commerce store can dramatically reduce your costs versus the standard brick and mortar store.

3. Depending upon your products or services an online store allows you to broaden your reach.

You could potentially reach customers around the world. On top of this, you can make use of the popularity of social media and advertise your business there.

4. Setting up an e-commerce store is very easy and affordable.

Depending upon your needs you have various options from using a free plug-in such as Woo commerce or using something more detailed such as Infusionsoft.

5. This reason is huge and could almost be your tipping point.

An e-commerce store allows you to tap into the mobile market. Just take a look around you and see how many people carry some type of mobile device with them.

Overall adding an e-commerce store to your current business can help you increase your revenue and your profits. It will allow you to expand your market reach and provide you with a method of tapping into the mobile user market.