rory-brown-of-charleston-sc-how-to-embrace-technology-and-change
Start writing a post
Politics

Rory Brown, Chairman of Goods & Services Partners, Shares How to Develop a Culture That Embraces Technology and Change

Rory Brown of Charleston, SC is a Managing Partner of NB & Co. and the Chairman of the Board of Directors of Ad Genius, Goods & Services, and Nearshore Technology Company. He works with management teams and experienced leaders on sales and marketing, technology, and strategic initiatives.

144
Rory Brown, Chairman of Goods & Services Partners, Shares How to Develop a Culture That Embraces Technology and Change

Technology is developing at a rapid pace. However, employees, particularly in industries not generally associated with high tech, can be reticent to embrace change.

Often people operate under a "good enough" mentality. Unless they are suffering, status quo is the path of least resistance. They reason that if the technology and processes they've been utilizing work, why change?

But this sort of thinking is extremely limiting for the organization as a whole, as it prevents it from successfully keeping up with competitors that have created a culture that embraces technology and change. These forward-thinking companies, those that recognize technology's ability to empower employees, will almost always pass their technophobic, change-phobic peers. So in today's hypercompetitive business environment "good enough" is never good enough. But how can an organization change its culture, and go from ignoring technological innovations to embracing them?

Lead by Example

Culture can be built top down, starting with management, or bottom-up from grassroots efforts by employees. The latter is much harder to guide. So start where you can. Show your employees that management accepts new technologies and embraces change. This takes commitment on the part of your management team. They must operate as a unified front. If the employees see their managers frustrated by new business processes, they will emulate this reaction. Be certain every manager throughout your organization embraces continuous improvement.

Listen to and Empower Your Team

It's important to recognize that some employees do embrace change while others don't. It's a mistake to react negatively to the technophobic. This tends to make people entrench into their positions and resent change, which makes change far more difficult. Instead, listen openly to their concerns. Make certain they feel heard. An employee that feels included is far more likely to accept the new direction the organization is taking.

Empower those employees that do readily embrace change. Give them a voice in the organization. Publicly recognize and praise them. This creates a powerful incentive for others to emulate them. Encourage these employees to speak with their less accepting colleagues. Cultural change is driven by critical mass. Once a certain percentage of your employees embrace specific technological interventions the rest will quickly follow suit through natural peer pressure.

Make sure all of your employees recognize they are not only accountable to management, but each other as well. Employees that acknowledge their responsibilities to each other are far more likely to accept correction from their peers, and peer correction is a basic feature of the more difficult to achieve, but more lasting process of bottom-up, grassroots culture change.



Communicate the Benefits

Not all employees will "get it" quickly. Others, particularly those resistant to change, will have a much harder time learning new processes and tools. Instead of getting frustrated, keep patiently working with your team until they have a full understanding, not only of how the technology works but also how it benefits them and helps them do their jobs better. Make sure they understand how these technological interventions make the entire company more efficient, which means everyone can be more successful.

When you and your employees recognize that training isn't a "once and done" event but a process everyone will be better off. Since technology is constantly changing, it's essential for employees to receive periodic training to keep them feeling comfortable with the direction of the company and make them feel the company cares about the work that they do.

Positive Culture Creates Positive Change

If you keep your employees engaged, make certain they understand how their positions benefit the company and their coworkers, and empower them to intervene with each other when negativity creeps in you'll be well on your way to creating a workforce that readily accepts change and champions it throughout the organization.

About Rory Brown (Charleston, SC): Mr. Brown is a Certified Public Accountant and received a Master of Business Administration from the University of Charleston, SC.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Peter Truong

If you still have not figured out what you want to cook on Thanksgiving, baked macaroni and cheese is something worth considering. It is simple, affordable, and delicious. I have had many different types of baked mac and cheese and most are dry. I do not like a dry mac and cheese, it just does not seem appealing to me. If you like the creamy cheesy essence of mac and cheese, look no further, this recipe is for you.

Ingredients:

Keep Reading... Show less

As a first-year college student, I've been doing a lot of meeting and introducing myself to people, often with the classic format of "name, hometown, major".

Keep Reading... Show less
Health and Wellness

This Simple 7-Step DIY Face Mask Combines Safety — And Sustainability

Instead of studying like I intended on doing today, I made a face mask for some reason and thought I'd share how I did.

58796

If you were looking for a simple way to make a mask, I am happy to share how I personally make them. I have a pretty small face in general, so I prefer having my homemade ones so they fit better. This is also a great alternative to just throwing away any clothes! Before starting, you will need to make sure you have fabric, thread, a needle, and pins; if you have a sewing machine, you obviously could use that instead of hand sewing it.

Keep Reading... Show less
Student Life

6 Ways To Handle The Stress Of Earning Your Degree From Your Childhood Bedroom

Oh so this was the room where I snuck cookies upstairs past my bedtime and stole R-Rated movies to watch when my parents were asleep and now I'm expected to earn my degree in this very same room?

31251
Photo by Aaron Burden on Unsplash

It's definitely not easy, but it's something so many kids are struggling with right now.

Keep Reading... Show less

November is such an underrated month. With all the excitement that comes with Halloween ending and the holiday season around the corner, some people skip over it and go straight to their Christmas playlist. For me though, November is the perfect time to compile a playlist of songs that bring on major nostalgia which I think is perfect for this time of year. If you're looking for something to get you in that thankful spirit before you head into the Christmas spirit or something to play while you enjoy Friendsgiving, here are some go-to songs to add to your November playlist.

Keep Reading... Show less

Taylor Swift is famous for her Easter eggs on social media that hint at what is coming next for her. Over the past few days, fans noticed a change in Swift's hair when she was accepting her win as Apple's songwriter of the year that was reminiscent of the "Red" era. Of course, this has caused widespread speculation that Swift has begun to re-record her masters.

Keep Reading... Show less

While joyful, the holiday season can also be stressful for many and that's A-O.K. Plus, with the added tension that is 2020, this year's holiday season is a lot, to put it simply.

This is your reminder to put yourself first and listen to what you're yearning for. Deep down, you know what you need to thrive and I know that you can get there.

Keep Reading... Show less
Swoon

25 'Open When' Topics And Ideas For That Special Someone In Your Life

Open When Letters are letters you can give to your special someone.

8491
Lauren McCally

Stuck on what to get the person you love the most?

And, well, let's be honest, is hard to shop for? Well then, why not send them some Open When Letters?

Keep Reading... Show less
Facebook Comments