For YEARS, it has been difficult for people with darker skin tones to find the right shade of their choice. Personally, I had trouble finding my own shade and it was difficult to find colors for dark tones. Plus, makeup is very expensive if you are shopping at MAC Cosmetics or Sephora. That was why I would always rely on drugstore makeup, which is 10x worse.
The shades that I used looked like funeral makeup on me. The problem with brands like Revlon and Cover Girl was that they didn't cater to women with darker skin tones. In fact, their darkest shade was as light as ever. It was disappointing to see because I know that these companies are aware that people come in all colors. It was set in my mind that makeup companies were just ignorant and could never make darker shades that cater to women of darker skin tones.
However, for those who are unaware, back in September 2017, Rihanna launched her cosmetics line Fenty Beauty, which was a complete success. Despite the price, people were still fascinated by Rihanna's line. Well, of course, people were fascinated, this is Rihanna we're talking about! But it was more than that. The now 30-year-old singer has included colors that ranged from fair skinned to dark skinned, which helps everyone feel included. Black women finally have a brand that they can relate to, no matter what shade.
Most importantly, Rihanna finally solved a problem that has been going on for decades. Now, women of darker skin tones can feel included and it redefines the way black women are represented in popular culture. We are now shown in a more positive light and can feel beautiful no matter what. I hope Rihanna's Fenty Beauty sets the stage for other makeup companies to follow in order to increase profits. Thank you so much, Rihanna, for your brilliant idea and I encourage you all to give her products a try…because it's Rihanna of course!
