Racial Objectification In Travel Advertisement
Start writing a post
Politics and Activism

Racial Objectification In Travel Advertisement

A commentary on an inadequate ad

24
Racial Objectification In Travel Advertisement
Pinterest

As I browsed through the internet, looking for travel ads, I came across some rather offensive ads that use stereotypes to attract travelers.Thus, prompting me to reply in this manner.

The image titled “The dancing Hawaiian girl at your service,” retrieved from the Pinterest webpage under the sub-category of racial objectification, is a marvelous example of an advertisement piece that seeks to acquire the interest of potential tourists. The image portrays a nearly naked Hawaiian woman lying on a beach in a rather seductive pose that clearly targets male audiences and offers them a sexualized welcome to Hawaii. This piece unintentionally highlights the objectification of Hawaiian civilians, and of the female body, as a commodity that may be easily accessed to satisfy the capricious desires of a capitalistic system.

The rather indecent characterization of this woman is based on stereotyped beliefs that propose that Hawaiian girls are merely tourist attractions, willing to offer themselves up to privileged foreigners. In this distorted system she is but a commodity that may be used and discarded at whim. In the picture she even embodies a form of nonverbal communication that suggests that she accepts this system that she is subjected to. She’s smiling, sitting seductively and holding what appears to be a red carnation lei that would serve as a welcoming gift for the male tourist. This type of pictorial manipulation only serves to reinforce the prejudiced ideas that Hawaii is full of submissive, giggling hula girls who are always ready to entertain others.

Although Hawaii is officially a U.S state it is often treated as if it were some far off exotic land, rich in readily accessible goods. Its tropical climate and rich history, involving indigenous Polynesians, may be contributing factors that encourage this fictitious idea. Yet, one may argue that our white-dominated capitalist nation simply wishes to create an illusion that Hawaii is distant and exotic so that more profit may be yielded from travels to this particular location. Spending thousands in a national trip may sound outrageous, but doing the same in order to travel to an eccentric and far-off place sounds far more reasonable.

By portraying the state of Hawaii with the usage of images such as the one previously discussed the nation is not only able to make financial profits but is also able to disguise the various problems that Hawaii is facing. As one of the poorest states in the nation it is clear that Hawaii is facing problems that are far too complex to be solved by dancing hula girls. However, as we continue to portray Hawaiians as a separate and commodified population it then becomes difficult to place their concerns ahead of our economic gains. W.E.B du Bois once stated that “to be a poor man is hard, but to be a poor race in a land of dollars is the very bottom of hardships”. This is a statement that unfortunately describes the current situation Hawaiians are in. It may be the case that in order to revolutionize this system of Hawaiian objectification our values concerning economic progress need to be modified, and this is a change that most likely will not occur any time soon.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Featured

How Long Would It Take To Mine A Bitcoin?

No one will give you the correct answer to this question because there are a lot of details that they need to know. But, you can roughly estimate it based on the equipment you have a few more factors. One thing that needs to be mentioned is that mining has changed a lot over the years.

1534
Mine A Bitcoin

they need to know. But, you can roughly estimate it based on the equipment you have a few more factors. One thing that needs to be mentioned is that mining has changed a lot over the years.

Keep Reading... Show less
Featured

5 Cakes You Need to Try This Winter

Spending the winter trying different cakes can be a great way to combat seasonal depression. Lift the spirits of your entire family by trying these five cakes.

19534
Try This Winter

The winter can be a dull time spent indoors with very little change. But, it doesn't have to be that way. There are plenty of ways to spice up your daily routine, and dessert is one of them.

Keep Reading... Show less
Featured

5 Reasons to Consider a Career as a Defense Lawyer

Lawyers are supposed to be unbiased. Lawyers are trained to look at both sides of an issue and give equal weight to each side. It is meant to be their mantra, "My client is innocent until proven guilty."

95111
Career as a Defense Lawyer

Lawyers are supposed to be unbiased. Lawyers are trained to look at both sides of an issue and give equal weight to each side. It is meant to be their mantra, "My client is innocent until proven guilty." But if you're thinking about becoming a defense attorney, it's not this pretty simple. Defense lawyers argue that their clients are innocent because they don't want their actions to seem suspect in any way. They essentially say for the sake of the argument itself. If you're trying to decide whether or not becoming a defense attorney is something you would like to do, here are five reasons why it's worth considering:

Keep Reading... Show less
Featured

What Everyone Should Know About Online Degrees

Nowadays, many working adults, high school graduates, and retired lifelong learners are choosing to advance their careers, lives, and personal knowledge by completing school at home.

196375
Online Degrees

The rising popularity of online college and graduate school degrees has completely changed the face of education and student life. It's no longer necessary to pack up all your belongings and head off to a distant locale in order to earn a diploma. Nowadays, many working adults, high school graduates, and retired lifelong learners are choosing to advance their careers, lives, and personal knowledge by completing school at home.

Keep Reading... Show less
Featured

What I am thankful for

I am saying one thing that I am thankful each day for until Thanksgiving. You try it to it will bring you joy.

147569
It's Thanksgiving time
Element5 Digital

November 1st, I am thankful for God and Jesus. I put my faith in them, they protect and help me through the happy and the sad in life. I could not imagine a world without them.

Keep Reading... Show less
Facebook Comments