There aren't many online marketplaces in the world that can reach nearly 175 million active buyers worldwide – but that's how many shoppers eBay saw in the first quarter of last year alone. Achieving even a fraction of that number would be considered a huge success.
Setting up your store is fairly simple, but if you want to sell more on eBay, you need to focus on the details. If you want to increase sales on eBay, it's crucial to understand what pushes certain stores to the top. It has a lot to do with how eBay's search engine works.
The eBay search engine helps customers find the items most relevant to their search. Like Google's search algorithm, the exact formula is kept secret to prevent manipulation. However, there are a few tested techniques that are known to influence rankings and drive conversion.
Follow these tips to get your store to the top of search results and increase your sales on eBay today!
List of new items every day
Shops that are active and continuously offer new products are rewarded. The algorithm favors sellers who frequently list new products, so keeping your listings up-to-date will help you increase your sales on eBay. Additionally, new items appear at the top of the "Time: Newly Listed" option when searching on eBay.
If you can't make a list every day, use the scheduling feature to schedule items for days you know you won't have time.
If you can't add new products to the list every day, there is a solution. End some current records that you have prepared in advance and release them later. You can modify them slightly so that they are not exactly the same as the previous ones - simply change the word in the title or slightly modify the description. The priority is to have as much new content as possible and as often as you can.
eBay immediately feeds information about the site's listings to Google using RSS, but a cheeky way to move your products higher in search results is to reset the feed by turning it off and on again.
To avoid accidentally using duplicate entries, be sure to go to discontinued items and delete the original.
Try an eBay Promoted campaign
eBay sponsored listings are a quick and easy way to increase your sales on eBay. With fantastic targeting options to show your listings to relevant customers, Promoted Listings get 36% more impressions than organic listings!
The cost of eBay promoted listings is attractive to sellers as well. Rather than an upfront pay-per-click model, Promoted Listings include eBay's percentage of the resulting sale. This is great for minimizing risk and experimenting with it as a new marketing tactic. Be careful though, the amount you pay eBay depends on the category of the item you sold.
Use keywords to attract views
Consumers are generally looking for very specific items on eBay. Ask yourself what words people are likely to type into a search engine when looking for what you sell. Also, make sure you do your research to see some common searches related to your products.
Once you have three to five keywords, it's important to use them in your store description, custom categories, page titles, meta tags, image alt tags, etc. But avoid keyword spamming (using words or details that have nothing to do with your items). ; violates eBay policies.
. Ship fast and free (whenever possible)
Offering free shipping is another great way to increase sales on eBay - but make sure you offer it only after you've checked the costs.
Check the options available with your country's postal services. Usually, small and light items can be shipped at a fixed price, which speeds up e-commerce shipping. By adding this to the price, you can cover shipping costs without adding shipping fees.
Customers like to see their purchases on their way as soon as possible, so have a system in place to ensure fast delivery. For example, you can save time to ship products every day or week. Check out eBay's shipping options to see what's available through the platform.
Use the markdown manager tool to start selling
Potential customers love bargains, and eBay's algorithm knows it. Use the markdown manager to easily run a sale.
So running a discount often helps increase your sales on eBay and creates lots of happy customers. This is useful for increasing positive ratings and maximizing positive reviews. As mentioned earlier, these are essential ingredients to the performance of your listings and will go a long way in increasing your eBay sales.
