The Projection Of Women In Advertising

The Projection Of Women In Advertising

Just because it continues doesn't mean its okay.
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Females begin being influenced by advertising at the point in their lives when fitting in is already a crucial item on their daily agenda. In saying that, having warped views of reality regarding the image of women from advertising creates a stereotype female’s attempt to live up to that simply does not exist outside of advertising.

With a society so invested in social media and adapting to social norms, the “norms” are based on how the female sex is projected in social media and advertising. Designer ads send the message that it is okay to be seen as inferior to the male sex. Perfume ads for example are often somewhat sensual, a bit intriguing and draw the audience’s attention towards the bottle with it’s flashy design. With an enlarged image of the smooth curved bottle, mimicking the shape of the models torso and hips in the ad, which holds a rich shade of liquid visible inside of it. The ads have thin women in the center with their model's wearing neutral makeup and men's dress coats to attempt to cover themselves. Ads tell their audience that being projected as weak is acceptable as long as it parallels being beautiful and thin.

When corporations produce advertisements the ultimate goal is selling the product being advertised. To do so- the product will be objectified in whichever way brings in more revenue, and in today’s society that way is through sex appeal. Face it- sex sells. The sexual appeal is delivered to consumers through advertisements with racy images, nude or close to nude women and with strong male personas somehow present throughout the ad to make the woman in the advertisement seem inferior.

Females of all ages are influenced by advertisements because they consume everyday life, but that doesn’t make it okay to continue projecting them the way we are. Unfortunately, these ads are all around us, making it hard to escape the images of the seemingly flawless women, which in actuality is degrading and unrealistic. The models get photo shopped and have a makeup team ensuring they are presented as nothing but flawless. Real people, real women in real life do not have teams to daily perfect them. Leaving nothing but disappointment and a serious need of confidence boosting when looking in the mirror after seeing these ads.

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A Letter To My Best Friend On Graduation Day

What are you suppose to say to your best friend on graduation day?
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Have you ever heard of a fairy tale? Where two people meet and then everything else seems to fall into place. Well here’s how this one started: two little girls in preschool, sitting in a little room, with other little people. The teacher comes over and starts to hand out frosted cookies and bunny coloring pages for us all. Somehow, somewhere in here, the two little girls became best friends.

Now, I don’t want to tell you some fairy tale story, because fairy tales aren’t really true, right? So here’s what I really want to tell you.

What do you say? I mean really, what are you supposed to say to someone whom you’ve known for almost 15 years? And this someone isn’t just anyone. This someone is your best friend. Someone you’ve gotten used to seeing every day during the week. Someone you looked forward to seeing every day. What do you say?

Well, I guess I can start off by saying thank you. Thank you for being there when I needed someone to just listen. It doesn’t matter where we are in this world or in our lives, I know you will always be there to listen. As I will always be the same for you. Thank you for always being my best supporter. Thank you for not judging me for my sometimes poor decision-making skills. Thank you for late-night conversations. Thank you for remembering every inside joke we have ever created. And I mean every joke! Even if I don’t always remember them. Thank you for being brutally honest with me when I am being ridiculous.

Thank you for respecting my values and opinions, even if you disagree. Thank you for loving my family like you love your own. Thank you for fighting all of life’s battles by my side. Thank you for celebrating all of the exciting moments of my life with me and the many more to come. Thank you for forgiving me every time I might not have been the best friend in the entire world. Thank you for all you’ve taught me, even if you didn’t realize it at times. Thank you for always sharing your crazy stories with me. Thank you for being there through all of the significant others that I have mistakenly chosen. Thank you for listening to my long stories as though you haven’t already heard them a million times. Thank you for being strong when I was weak. Thank you for sharing your secrets with me, and for keeping mine. Thank you for sharing the past fourteen and a half years of your life with me. Thank you.

I honestly cannot believe that high school is over and soon we will both be going our separate ways in life. It’s hard to fathom that we won’t live a few houses down from each other anymore. Only on weekends when we are home from college. It’s going to be tough, but it’s OK. Because I know that no matter where we go in life, whether it’s a quarter mile away from each other or halfway across the world, you’ll always be my best friend. I’ll never come across someone who will be able to take your spot as my best friend. We’ve just got to remember that even though we change and we are both finding our own places in this world, nothing will ever change so much to the point where we’re not still best friends. Later on in life I know I’m going to be able to look back and remember that you were the one who lifted my head when I was losing faith in myself. I know I’m going to remember how you were that one person who knew who I really was. Most importantly, I know I’m going to remember that you were that one person who made the biggest difference in my life.

There really aren't enough words to even begin to describe how much you mean to me. We have the highest expectations for each other and I know that you will be successful in anything you choose to do. Writing this to you is hard, because honestly, I’m scared to admit how truly sad I am to know this will be the end of school with you. There are so many things that I will miss about you next year, from how much of an angel you were to your contagious smile. There’s no one else who can make me laugh so hard that my sides actually begin to kill with pain. I’m going to miss the countless hours we would spend playing Mario Kart and Wii Fit. I’m going to miss you sitting in my kitchen eating cookie after cookie. While you may be one of the craziest individuals that I have ever met in the last 14-and-a-half years of my life, I know you will always be making others laugh if you’re not there making me laugh.You always manage to light up a room. You’ll forever be the life of the party and you never fail at making everything interesting.

It’s going to be hard not being able to run up to each other every day and share our crazy stories or rant about something that just happened during the previous class. I know there will be times after a long day of classes or work when I wish I could just head over to your house, plop down on your bed in your room and play Mario Kart while we talk about our day. I want you to know that whatever happens, whoever you become and whoever the future shapes you to be, I will always be here for you. Whether a drive or a phone call away, I will always be here. We may not be able to spend the next few years seeing each other every day, but I know that you will make a huge impact on those who meet you in the time to come.

The past 14-and-a-half years of my life have been fantastic. I want to thank you for simply being the person you are and for letting me have the honor of being your best friend. I will see you up on that stage when we sit there in the gym at Carrabec High School for the last time together. As soon as we march out that door, you can bet that I will be the first one to run up to you and hug you, and probably cry, and tell you that we made it. Here’s to an amazing future and to a lifelong friendship.

Back to the fairy tale thing for a moment. Now that I think of it, I don’t see why I called our friendship in the beginning a fairy tale. Fairy tales have happy endings, right? Well, our friendship may be a happy one, but it will never have an ending.

Cover Image Credit: Jeff Pouland

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5 Brands That Are Keeping Every Social Media Lover Laughing In A Negative Online World

Ads are everywhere you go online, so if you can't beat 'em, you might as well laugh at them.
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Over the past year or so, my Twitter feed has gotten to be pretty depressing. With political tensions rising and what seems like a tragedy every day, it seems that for every one positive tweet I see, there's another that's negative. While these issues are important to be aware of, sometimes I use social media as an escape from the sometimes bleak world we live in.

Another thing that stands directly between me and the content I want to see is ads. Living in corporate America during the age of social media makes it almost impossible to use any app or social media website without having to deal with constant advertisements. However, I've found that some of the funniest Twitter are actually pages representing brands. Here's a countdown of my top five favorite branded Twitter accounts:

5. Denny's

Denny's reputation on social media originally stemmed from its Tumblr blog, where it posts things (mostly relating to breakfast foods in some way) that just don't make very much sense. Fortunately for them, this kind of humor definitely appeals to young adults, so they employ the same types of jokes on their Twitter as well. However, there are only so many jokes you can make about breakfast food before it loses its appeal, which is why Denny's falls at number five on my list

4. Netflix

Netflix's Twitter account is a perfect mix of Netflix news and movie-related jokes, so if that's something you're into, it's definitely worth the follow, It's not as joke heavy as some of the other accounts on this list, but if you've got an interest in what's happening at Netflix and the occasional joke, this is the account for you.

3. Chipotle

There are two things college students are known for: their weird sense of humor and their love for Chipotle. Naturally, the Chipotle Twitter account capitalizes on this in a way that no other Twitter account could. Chipotle-themed humor for everyone!

2. Wendy's

Wendy's social media game has always been strong across the board. They even dropped a mixtape as part of their neverending battle for dominance in the fast food world. They're great at keeping up with meme trends without sounding forced. If you don't mind a few ads here and there, Wendy's cooks up some pretty juicy content that makes it worth a follow.

1. Moonpie

I had never heard of MoonPie's Twitter account until this morning. In fact, I had all but forgotten what MoonPies even were. But boy oh boy, was I missing out. First, it must be said that MoonPie's Twitter account does little to no obvious advertising.

Yes, it is a verified account for the brand, and lots of tweets mention the product in some capacity, but I have scrolled through an alarming amount of their (hilarious) tweets and have not come across any that seemed like an actual ad. It takes a specific sense of humor to appreciate their non-sequitur tweets, but it had me in tears from laughing so hard.

When it comes to taking a break from the negativity on social media, you might find humor in the place where you least expect it. If you can't beat the ads, join 'em.

Cover Image Credit: freestocks.org via Pexels

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