The Projection Of Women In Advertising

The Projection Of Women In Advertising

Just because it continues doesn't mean its okay.
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Females begin being influenced by advertising at the point in their lives when fitting in is already a crucial item on their daily agenda. In saying that, having warped views of reality regarding the image of women from advertising creates a stereotype female’s attempt to live up to that simply does not exist outside of advertising.

With a society so invested in social media and adapting to social norms, the “norms” are based on how the female sex is projected in social media and advertising. Designer ads send the message that it is okay to be seen as inferior to the male sex. Perfume ads for example are often somewhat sensual, a bit intriguing and draw the audience’s attention towards the bottle with it’s flashy design. With an enlarged image of the smooth curved bottle, mimicking the shape of the models torso and hips in the ad, which holds a rich shade of liquid visible inside of it. The ads have thin women in the center with their model's wearing neutral makeup and men's dress coats to attempt to cover themselves. Ads tell their audience that being projected as weak is acceptable as long as it parallels being beautiful and thin.

When corporations produce advertisements the ultimate goal is selling the product being advertised. To do so- the product will be objectified in whichever way brings in more revenue, and in today’s society that way is through sex appeal. Face it- sex sells. The sexual appeal is delivered to consumers through advertisements with racy images, nude or close to nude women and with strong male personas somehow present throughout the ad to make the woman in the advertisement seem inferior.

Females of all ages are influenced by advertisements because they consume everyday life, but that doesn’t make it okay to continue projecting them the way we are. Unfortunately, these ads are all around us, making it hard to escape the images of the seemingly flawless women, which in actuality is degrading and unrealistic. The models get photo shopped and have a makeup team ensuring they are presented as nothing but flawless. Real people, real women in real life do not have teams to daily perfect them. Leaving nothing but disappointment and a serious need of confidence boosting when looking in the mirror after seeing these ads.

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21 BuzzFeed Quizzes To Take When You're Trying To Procrastinate

Why study when you could be on BuzzFeed?
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According to my previous article, 12 Things That Are Only Acceptable In College, spending 2.5 hours taking BuzzFeed quizzes is completely acceptable if you're in college. With it being that time of the semester when the list of things to do is never ending, sometimes it's easier to just ignore your problems and spend your studying time procrastinating. If this sounds like something you need to do, here's the ultimate list of quizzes to waste your time on.

1. Reply To Your Crush's Texts And We'll Reveal Your Future

Wondering what you're going to do with your life since you're probably going to fail that exam that you have tomorrow? After all, you are taking BuzzFeed quizzes right now instead of studying. This quiz will answer that question for you.

2. Which "Gossip Girl" Character Are You Based On These Random Questions?

This one's a classic that you just can't possibly skip.

3. Build A School Uniform And We'll Guess Who You Were In High School

If you're like me, you always secretly wished you had a uniform in high school so that you didn't have to pick out an outfit every morning. Now you can live out that dream and find out what it says about you.

4. We Can Guess Your Age After You Build Your Own Dream Home

If I got 70's, does that mean I have timeless taste or terrible taste?

5. Pretend To Go Shopping And We’ll Figure Out If You’re More Ann Taylor Or Ann Taylor: Loft

Ladies, this is an important one.

6. Plan Your Day And Find Out Which "Grey's Anatomy" Girl You Are

Maybe if whatever you're doing right now isn't working out, you could become a doctor...

7. Create A Makeup Look And We'll Tell You Which Hogwarts House You Truly Belong In

Or you could become a wizard.

8. Pick An Outfit And We Will Tell You What You Do For A Living

And if neither of those work out, this quiz will tell you exactly what you should do.

9. Spend All Your Money At This Drug Store And We'll Tell You What You Should Be Doing With Your Life

And in case you didn't like either of the previous suggestions, you can see if this one is any better.

10. Build A Dream Castle And We'll Tell You What Type Of Unicorn You Are

Since unicorn everything seems to be the rage right now, you'd better keep up.

11. This Reverse Word Association Test Will Uncover Your Personality Type

This one's for those of you who don't have the patience to get through the Myers-Briggs test.

12. Design Your Future Backyard And We'll Reveal How Many Kids You'll Have

If you're going to have more than 2 you better get back to work so you can support them.

13. Pick An Outfit From Patagonia And We'll Tell You How Long You'd Survive In The Wild

Find out if running away to the wild is really a better option than struggling through that 10 page paper that's due at 8 am tomorrow.

14. Which Character From "The Office" Are You At YOUR Job?

Let's hope you don't get Kevin.

15. Which Meryl Streep Character Is Actually Most Like You?

Are you as mean as Miranda Priestly?

16. Take This Picture Test And We'll Tell You Your Best And Worst Qualities

No need to prepare for your next interview, just give them these answers.

17. What Kind of Bathroom Guest Are You

Are you actually a terrible guest?

18. What % Gross Are You Actually?

Or maybe you're just gross in general.

19. Your Food Preferences Will Reveal Which TV Character You Are

Are you more Blair Waldorf or Michelle Tanner?

20. What Grade Are You Getting In Life?

Are you literally failing at life right now?

21. What Type Of Emoji Are You?

Instead of a signature scent, you can have a signature emoji!

And if these didn't take you long enough, you can always check out BuzzFeed for more.

P.S. Good luck studying for that exam. Maybe you can find a quiz that tells you how to ace it.

Cover Image Credit: Julia Waterbury

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After Binge-Watching Netflix's 'YOU' I Binge-Deleted All My Location Tags On Instagram

I don't want to end up as the next Guinevere Beck.

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Not proud to say I had my own personal "Joe" pretty recently.

Ok, ok, maybe not to the extent of Joe but definitely a regular boy with a sprinkle of 'Joe'rassment (see what I did there? Of course you did).

Social media is a freaking trap in general. It sucks you in, to post every little detail of your life and naturally, being the young millennials we are, we post everything; what we're doing, who we're with, what we like and dislike, the list goes on and on.

However, ever since watching "You" I've decided to be more cautious with what I share to the unknown that we call the internet.

I'm not an influencer, I don't have a following. My number one follower is probably my mother and my best friends come second but that's about it. My boyfriend doesn't even have social media (Good for him). You're probably wondering if he's "Joe" don't worry, I checked. For all I know, he doesn't have a secret library dungeon.

My excuse for having a public profile on Instagram is that I need to "brand" my page and be able to share my articles with others who aren't just my immediate family but I think I'm going to rethink how I post my pictures on social media.

I'm pretty crazy about the "location tag" Why? Because I love to travel. When I see a travel blogger post their pictures with location tags I always tend to save them so I know where I want to go next for my trip. The thing is I haven't been traveling and being a very openly proud Bruin (Go Bruins!) everyone pretty much knows the perimeters of my existence.

It's so easy to find someone on the internet nowadays because they probably have at least one account somewhere and people either treat their social media as an open diary or they just like to post things about themselves, i.e. me. I can easily find my bf's ex in 0.00005 seconds, not like I've actually tried but if I did, it would be that quick.

I've decided to not post stuff in "real time" meaning that I'll wait until I'm gone from that location to post something or I won't tag the location at all if they're really isn't a reason to. I've had a few instances where my friends would come see me at the bar I'm at because they saw me post a picture and that's completely fine. The chances of having a random person do that are low but why not avoid the whole situation in general.

I'm not here to convince you to get rid of your social media accounts but rather rethink your tags. I understand that our lives are controlled by social media, not only in our personal lives but our professional ones as well (LinkedIn). I'm here to just remind you to be cautious about what you post and how you post it. You don't want to end up being the next Guinevere Beck.

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