The Projection Of Women In Advertising

The Projection Of Women In Advertising

Just because it continues doesn't mean its okay.

Females begin being influenced by advertising at the point in their lives when fitting in is already a crucial item on their daily agenda. In saying that, having warped views of reality regarding the image of women from advertising creates a stereotype female’s attempt to live up to that simply does not exist outside of advertising.

With a society so invested in social media and adapting to social norms, the “norms” are based on how the female sex is projected in social media and advertising. Designer ads send the message that it is okay to be seen as inferior to the male sex. Perfume ads for example are often somewhat sensual, a bit intriguing and draw the audience’s attention towards the bottle with it’s flashy design. With an enlarged image of the smooth curved bottle, mimicking the shape of the models torso and hips in the ad, which holds a rich shade of liquid visible inside of it. The ads have thin women in the center with their model's wearing neutral makeup and men's dress coats to attempt to cover themselves. Ads tell their audience that being projected as weak is acceptable as long as it parallels being beautiful and thin.

When corporations produce advertisements the ultimate goal is selling the product being advertised. To do so- the product will be objectified in whichever way brings in more revenue, and in today’s society that way is through sex appeal. Face it- sex sells. The sexual appeal is delivered to consumers through advertisements with racy images, nude or close to nude women and with strong male personas somehow present throughout the ad to make the woman in the advertisement seem inferior.

Females of all ages are influenced by advertisements because they consume everyday life, but that doesn’t make it okay to continue projecting them the way we are. Unfortunately, these ads are all around us, making it hard to escape the images of the seemingly flawless women, which in actuality is degrading and unrealistic. The models get photo shopped and have a makeup team ensuring they are presented as nothing but flawless. Real people, real women in real life do not have teams to daily perfect them. Leaving nothing but disappointment and a serious need of confidence boosting when looking in the mirror after seeing these ads.

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25 Responses To Your Friend Who Doesn't Text Back

Omg thanks for responding so quickly...oh, wait.

We all have that friend. That friend we love to death, but if we are sure of anything in this world, it’s that they will not respond to your text because they suck at texting. That moment when you see “Read 1:04 p.m.” and you’re like “and???? Helloooooooo!”

These are 25 responses for that dear friend.

1. Lol thanks for tagging me in that FB post, now text me tf back.

2. OMG, wait you met Chris Hemsworth and he’s professing his love to you??!! No? Okay, then you can def text me back.

3. Hey I’m coming to help you since you obviously broke your thumbs and can’t respond.

4. Lolol thanks for responding. I’ll just continue the conversation with myself. That’s cool.

5. Good chat.

6. Yeah I wouldn’t know how to respond either, pizza topping selection is a thought-provoking process. Take your time. Meditate on it.

7. The classic: ^^^^^^^^^

8. I hope you’re writing me the 8th Harry Potter novel.

9. That was a yes or no question. This isn’t difficult. You wouldn’t do well with ‘Sophie’s Choice.’

10. Omg, did you pass out from the excitement of getting a text from me? Totally understandable. Text me when you regain consciousness, love.

11. Omg what a witty and clever response. Nothing. So philosophical.

12. The only excuse I’ll accept is if you’re eating guac and don’t want to get it on your phone. Because avocados are life.

13. I love it when you do that adorable thing when you don’t text me back for hours. So cute.

14. Okay I’ll answer for you. Yes, you’re going out tonight. Glad we had this convo.

15. In the time it has taken you to respond, dinosaurs could have retaken the earth.


17. The dramatic but also very valid response: That’s what happens when you don’t respond for 30 minutes. People die.

18. I apologize for asking if you were coming to watch Bachelor, clearly the decision has caused you serious reflection on your priorities. I’m sorry to have caused you this existential crisis.

19. Sorry I annoyed you with my friendship. But like plz respond…

20. Your response time is longer than Ross and Rachel’s entire relationship. 10 seasons. You couldn’t text me back for 10 seasons?!!

21. Wait. You’re responding too fast. I can’t keep up. Hang on. Don’t respond so quickly. Jeez.

22. A subtle but perfectly placed gif. What will you go with? The classic eye roll perhaps or maybe a “you suck.”

23. Did you fall off a cliff? Wait, you don’t exercise. Pause your Netflix and respond b*tch.

24. Omg I WON THE LOTTERY. *responds* Lol now you respond…

25. And my personal favorite and go to, Did you text me and then decide to THROW YOUR PHONE ACROSS THE OCEAN?! Lol swim fast, I need an answer.

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In A Technological World, Snail Mail Is Still The Best Mail

There's something magical about writing a letter and receiving one back.


We live in a unique age of technology. From emails to instant messaging and Skype to Facetime, connecting to someone across the country is as simple as snapping your fingers.

Despite all this, I love love LOVE snail mail. There's something so magical about writing a letter and sending it out into the wild with nothing but a stamp and some hope that it reaches its destination with no trouble.

There's something intimate about the "swwwff swwwff" of a pencil moving across the paper. Each movement, each mark I make releases my inner thoughts, capturing them in a way that I could never speak. My words are eloquent, my stories timed perfectly. If I can't think of a word, the awkward bumbling I'd do in conversation is not present. In writing, I can simply think of a new word!

Before I can begin writing, what paper will I use? Should I pull a sheet of notebook paper from my notebook, or should I type up my letter and print it on a nice sheet of copy paper? If I'm writing a quick note, will a notepad do? Is there any colored paper available; I just know my letter will look great printed on blue! The possibilities are endless!

After the writing, I fold the letter and stick it into my envelope. Like paper, there are a variety of envelopes to choose from. I currently have classic white, but my grandmother often sends hers in large, square, colored ones! No matter which envelope is chosen, it can be decorated with stickers or even colored pencils! When finished, fill out the address and then lick, stamp, and seal!

Once the letter is finished, a great sense of accomplishment washes over me. I am finished. I have completed my mission. Now all that's left is to set it into my mailbox with the flag raised or drop it off at the post-office.

Writing letters is only half the fun. The other half comes when I receive a letter back! There are few greater feelings than opening your mailbox and finding an envelope addressed to me with the knowledge that it's not a bill. After all, all that magic that was poured forth into writing the letter is now sealed up in the envelope, waiting to be opened.

When I open it, I'm swept into the minds of my friends and family. Their thoughts that I read on Facebook may be expanded upon in this piece of paper, or perhaps there are stories that they never mentioned online but have written to me in great detail.

Sure, I could have sent an email and called it good. Sure, I can keep up with my friends and family. However, writing a letter and receiving one back is the equivalent of watching a show on TV and waiting weeks in-between episodes. There's no binge-watching here. The joy comes from the process, from the writing to the waiting.

Friends, get yourself a penpal and start writing today!

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