If you were unaware June is LGBTQ Pride month. During this month many areas throw pride festivals. Which is an event full of rainbow and freedom for a group of people that don't always feel comfortable or safe in public spaces. Not only are LGBTQ peoples celebrating their love, but many companies come out and show their support for the community.

Also if you were unfamiliar with LGBTQ Pride month you might have noticed and increase in rainbow themed objects. This is because many companies release limited pride-themed items or collections to show their support. Such as Converse and Adidas who released rainbow sneakers and clothing.

Although it is an amazing time of year to see the support of large companies, it is often gone as soon as it comes. Many companies have found pride month as a time to exploit our community. Such as alcohol brands, who tend to have large pride campaigns and are involved with pride parades and floats.

The main problem I have with this is that the LGBTQ community already has a greater risk for substance abuse especially alcohol. Although on the other hand one of the first places you think of when you think of LGBTQ is gay bars. Once again relating the community back to alcohol. In addition, it uses it as a way to meet new people that are potentially like you.

I think is important for brands to continue to show their support and not just specifically in the month of June. Many companies who rebased themed collections have them only available during pride month. It is important to have products available all the time. It allows those coming into the community to have access to those items. So they don't have to wait until next June.