S mart cities, smart homes, smart cards, and smartphones. Almost everything is smart in the 21st century and so are the scammers! Internet and TV news reports publish hundreds of cases of victims being scammed in one or the other way.


It is easy to presume that only unintelligent people get scammed. Astonishingly, many incidents have proved that no matter intelligent or not, these days everyone is potentially vulnerable to manifold scams. No doubt, the recent IRS Scam has become the talk of the town! Fraudsters merely employ modern technology in conjunction with conventional tricks in order to confuse even the righteous. Not just technology but also individuals get smart in using smart devices. Today let us browse through some simple practices to prevent smartphone scams from hitting you.

1. Freebies might stink.

Popular marketing gimmick around free gifts, free Wi-Fi access, free mobile software or free

subscriptions are great choices to save money. However, remember as wise people say, there are no free meals in this world! Such schemes are aimed to get the users addicted to particular products and as a result you end up spending a lot of money. Be careful while exploring schemes and verify cancellation policies for free trials. Not only your phone but also yourself get exposed to potential threats. If the schemes are run by frauds your data might get compromised and cause you greater loss.

2. Test before you trust.

Gone are the days of "believe what you see" philosophy. Thoroughly see what you believe is

extremely relevant in this deceptive digital globe. If not all many mobile websites and mobile apps look stunningly familiar to the popular ones almost tempting users to hit a visit. Always look before you leap .They usually impersonate official websites, emails, logos, fonts and even the caller IDs creating an illusion of legitimate entities so that they can gain trust. Hence it is imperative to scrutinize every detail before placing the trust on what you perceive as to what lies under the carpet.

3. Hurrying will probably leave you worrying.

Aggressive marketing tactics include limited period offers or first-come-first-serve offers and are

implemented by many lawful companies. Chances are, even the malevolent can apply such pressure marketing techniques. They can force users to buy a faulty investment scheme without thinking or provide vital identity details/pre-payment for loans offers and mortgage help. Their aim is to make the probable victim to perform without allowing time to think or consult any of your well-wishers or financial consultants in case of payments. Decisions made in a hurry might land into problematic situations. So if you receive alarming/pressurizing marketing phone calsl/SMS/emails, take your time before making an important decision.

4. Share wisely when on internet.

Today social media, dating sites, forums and chat rooms have become an inevitable part of on the go lifestyle. People often exchange phone numbers, birthdates, and credit card numbers over chats/emails. People may post personal information on social media as they feel safe among trusted friends, family or potential romantic partners. Hackers can confine your phone number, transfer it to another carrier and access your bank accounts, often called as port-out scams. Issue is once your phone number is gained the two factor verification can easily be evaded. One need to use brains and not just heart when on the internet or else you might fall in the trap of rampant scams.

5. Think twice before tapping a link.

Email/text marketing can be harmful, if originated from unsolicited sources. Phishing is one of the universal ways to get you on malicious sites. Hence avoid clicking on links and attachments within emails/ text messages as clicking these links may cause a malware download or take you to unsafe sites prompting to fill in sensitive personal data. Think twice before clicking any link, as the security breach has already reported identity stealth for numerous customers from reputed firms.

6. Working with local business is a smart choice.

Phones are extremely comfortable for online shopping or hiring some basic services like plumbing or furniture and fixtures. It is always better to look for locals as they have proper licensing, insurance and identification for their business. These contractors would visit your home on your phone call, so it is advisable to think smartly and take local help to avoid unpleasant surprises. Moreover you can research the feedback not only online but also get a fair idea from your local acquaintances that have already used their services or products.

7. Secure your device as well as transaction

International call routing, banking scams, Verizon bill credit and IRS scams are some very common fraudulent scams that took place via smart phones. Always secure your phone with proper software that not only protects from network issues but also alerts about latest scams. Generating strong passwords, using authenticator apps instead of the two step SMS verification, keeping track of PINs and passwords for a bank account and phone carrier services are recommended practices. Avoid contract- free handshake deals, cash only deals or over payments. The transactions should be traceable and secure, hence payment using gift cards, wire transfers or prepaid cards should be kept away.

Being a victim of identity theft or scam and recovering from it, is no doubt an expensive affair but also a heartburning experience. You can use anything to minimize the susceptibility of cell phone scams. Sign Up for fraud alerts on government sites, hang up on fake calls, search the internet for Caller ID authenticity or report the incidents to the FTC; being proactively vigilant in day to day activities involved around sharing information remains a mandate. Aptly stating- precaution is better than cure!

Popular Right Now

Galentine's Day Is Important, Because Who Would You Even Be Without Your Gals?!

Yes I know it's not a real holiday created by Parks and Rec's Leslie Knope but it should be!


Valentine's Day has come and gone but let's talk about something that's so much more important, Galentine's Day. This day is usually celebrated the day before Valentine's Day, February 13th, but you can celebrate it whenever you can around that time.

It's a day to let go of everything for one day, and devote your time to your girlfriends. No this does not mean just "catching up," I mean doing everything you can in one day/night that you never usually have time to do before. Movies, snacking, gossip, talking politics, more grubbing, drinking, spilling tea, everything.

Invite the girls you always say you'll make time for but never get around to it, or just make it you and your bestie's date night.

This is important because these girls are the ones who have your back. Girl when you don't have a man who's around? That's right your girlfriends. They were the real ones before you had anything serious with your boo right now. They've seen not only you but your relationship too, go up and down and they helped you through all the tough times.

This is your way of thanking them that one day of the year the same way you celebrate your relationship on Valentine's day.

Crossing my fingers nothing happens to your current relationship, but if things fall apart, make sure they don't fall apart with you and your girls. Make sure to never let a man get in the way of your girls' friendship and do not make any other plans on the day of Galentine's. Us girls are always looking out for each other and out here to support one another no matter what, this is our time to give back to those who have been there through thick and thin.

Remember, ovaries before brovaries.

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How you can Enhance your Marketing Campaign with the the help of proper Content Marketing

Hey SEO Friends,

I am pretty sure that you are familiar with the concept of Content Marketing. But most of you probably never really went in-depth into this topic. I think you are missing out on something.


From our own experience we can tell you that content is the most underrated factor in a marketing campaign.

Most people worry about unnecessary factors while they should take a look at their content. Think about it: If you have significantly good content (no matter if it´s written, audio or video), people will naturally talk about you.

That´s the truth. And while you still have to take the time to distribute your content, I can tell you that you will have a much easier time to get attention to your content.

You may wonder why producing the best content out there will work?Because Marketing and Content is like Ying and Yang - It synergizes perfectly.

The process will look like this:

  • -You create awesome content
  • -You distibute the content
  • -People will see your content
  • -If your content stands out, visitors will remember it and talk about it with their friends (Viral Cycle Time)
  • -More people will see your content
  • -You don´t need to distribute it anymore
  • -It will automatically turn into a viral loop

All of this is only possible if you produce significantly better content than your competitors. People want to remember you as the expert. If you can show that you know what you are talking about then other people will grasp on that and think of you as the main person in your field!

We are pretty sure that you can at least DOUBLE your marketing results with proper content marketing. Do your own testing right now but we can assure you that no matter what you do (SEO, SMM, PPC, etc...) - Content will always remain the Foundation of a successful Marketing Campaign.

If you want to read more about this topic, and learn how you can use content marketing as a gateaway for a more successful marketing campaign, then make sure to take a look at our most recent blog post:


So now our question to you: Do you feel like you currently focus enough about your content creation? If not then why?

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