Otter PR Innervates in the Public Relations Space with its “OTR™” Process
Start writing a post

Otter PR Innervates in the Public Relations Space with its “OTR™” Process

Web3-native public relations firm Otter PR empowers its clients with a proprietary strategy that leverages outreach, trends, and relationships.

Otter PR Innervates in the Public Relations Space with its “OTR™” Process


Otter PR did not climb from an innovative startup to a top US PR firm in only two short years by copying the played-out patterns of legacy PR firms. Rather, it achieved success by serving its clients with a groundbreaking public relations strategy that reveals a deep understanding of modern media practices. The proprietary strategy, which Otter calls the OTR™ Process, leverages outreach, trends, and relationships to secure media success for Otter’s clients.

“We understand that our role is not only to innovate, but to innervate — to give our clients the nerves and the confidence to embrace new media and new ideas,” explains Scott Bartnick, co-founder and CEO of Otter PR. “Why do we do this? Because the rewards will be enormous. How do we do it? A proprietary strategy that we call OTR™: Outreach, Trends, and Relationships.”

Bartnick and his co-founder, Dr. Jay Feldman, saw the earth shifting under Madison Avenue and opportunities blowing up online thanks to the evolution of social media and Web3. Because their background was not in PR, they were able to launch a firm that was not limited by traditional methodologies or mindsets. Instead, they brought a long-overdue fresh perspective to PR.

“At Otter, we know how modern media works,” says Jay. “We have built a public relations process that relies on communication and storytelling. Our PR process is curated to ensure that our clients’ stories are seen.”

Otter’s OTR™ Process reinvents PR pitching by developing a system that builds rapport with key journalists through targeted and strategic outreach. Pitches are fine-tuned daily based on media trends, which are monitored by Otter’s staff through the use of a proprietary alert method driven by Google Trends. When the pitches are sent out, they are welcomed by an ever-growing private network of reporters with whom Otter has cultivated strong relationships.

“We’ve eliminated the six-month timeframe traditionally used to develop a strategy that relies on stagnant news cycles,” Scott explains. “By tracking emerging media trends, we can deliver to our clients a strategy in three days that targets relevant topics and capitalizes on their expertise. We know exactly what to pitch, which allows us to consistently land organic successes in top mainstream media outlets.”

Otter’s pioneering OTR™ Process positions the company to continue performing as one of the top PR firms in the nation, regardless of how media trends develop. Its expert process for outreach and unrivaled network of media relationships allows it to deliver results to anyone with a story to tell, brand to build, or wealth of experience to share.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

college students waiting in a long line in the hallway

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments