Too Faced Cosmetics is no newbie to the makeup market. You've probably heard of their most famous products which have become a staple in every makeup lovers collection such as their Better Than Sex mascara, the Chocolate Bar Palettes, their Melted lip products, and most their most hyped-up product—the Sweet Peach Palette. Although Too Faced has made a name for itself and become one of the most purchased makeup brands on the high-end beauty market; so much so, that Estee Lauder acquired Too Faced Cosmetics for $1.48 billion.

Topping their recent success of the Sweet Peach Palette, which sold out online and in stores before non-fanatic makeup consumers could even witness it on the shelves, Too Faced has now come out with a new eye-shadow palette highlighting on their peanut butter palette. With a bright yellow, a shimmery brown, and a blushing pink, Too Faced has made the ultimate spring palette that emphasizes on everyone's favorite—peanut butter—and our #1 indicator of spring—the honeybee. Too Faced likes to keep things simple, so they've called it the peanut butter and honey palette.

Don't get me wrong: I absolutely adore the mixture of bright, pastel, and neutral colors in this palette, but the concept of the palette made me think twice. From the beginning, Too Faced Cosmetics has been known for its cruelty free products which do not test on animals and do not have products from animals or insects. Too Faced faced some understandable backlash when they were acquired by Estee Lauder, a company that creates product in China. This caused an uproar in the beauty community because China does not allow testing on humans for makeup which means that the only assumed option would be to test on animals. Thankfully, Too Faced said that even though Estee Lauder is their parent company, they are completely committed to being cruelty free, and all of their products remain that way. Also, we can't forget how supportive Too Faced Cosmetics has been for animals, especially with their constant support of Best Friends Animal Society.

So, what does the Too Faced Peanut Butter and Honey palette have to do with exploiting honey bees if honey is not an actual ingredient in the eye-shadow (side note: I'm pretty sure that honey is not even a component in any eye-shadow.) In no way am I saying that Too Faced is responsible for donating to any charities or giving back when they already do so much for animals, but if they are using the image of a creature that is going extinct, they should be loyal to their message and donate something to saving the honey bees. If they are profiting off of the idea of honey for human consumption (which is a huge reason for their extinction because bees are being fed fructose sugar for self-made food honey), donating to saving the bees would be the perfect campaign. It wouldn't hurt their bank to at least donate 1% from profit made on the newly released palette, and it would make many consumers give their purchase a purpose.

Too Faced is not in any way harming bees or having any negative impact on bees, but they aren't helping them either. Promoting the concept of honey being made for human conception doesn't stop people from buying honey-filled makeup products, and it doesn't raise awareness for the bees. I would feel much more comfortable purchasing the palette if 1% of my purchase would actually go to the dying honey bee population. It's not that the company is actually doing anything wrong, I just wish they would help out foundations who are helping save the bees when they make millions of dollars on this palette alone.

Think about it. The Peanut Butter and Honey palette is $36 for just one and if 50,000 of those palettes were sold, that would equal $1,800,000. If you take 1% of that million dollars, it would be $18,000. Too Faced Cosmetics should donate some portion of money earned from the Peanut Butter and Honey palette to saving the bees because the declining bee population is an environmental crisis that needs exposure, and it it would look amazing for the brand as a whole. It's a win win for Too Faced Cosmetics and for our pollinating friends.

To find information on donating and support for save the bees: Top 11 Organizations and Initiatives Helping Save the Bees