Is Online Streaming Better For The Music Industry?

Is Online Streaming Better For The Music Industry?

An interview with Trendsetter Marketing and Vydia CEO, Roy LaManna
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After a few years of being exposed to online music streaming sites, many independent and popular artists have offered their opinions. The growth of the independent industry and the sizeable gap between the popular and underground artist revenue has caused hesitancy for many artists who have an interest in certain popular streaming sites.

Although the independent industry believes that the streaming sites only benefit the more popular artists, Roy LaManna - CEO of Trendsetter Marketing and Vydia - believes that artists “shouldn’t wait for a record or publishing deal. If you don’t have a deal, then you are the record label and you are the publisher. Make it happen!”

According to the IFPI Global Report, digital revenue has surpassed physical revenue for the first time. Digital revenue has increased 6.9 percent since 2014 and physical revenue dropped 4.5 percent.

The apparent growth in digital revenue should encourage artists to utilize their own publishing ability, rather than feel discouraged. Artists now have the ability to surpass the record and publishing step that prevented a fair income and a fair distribution of music.

While the overall digital revenue has increased, the ways of streaming music have become more so advanced and efficient.

After the discontinuation of iPods and the development of the Cloud, LaManna says that nobody wants to carry a “hard drive with 50,000 songs on it like the early days of the iPod and everyone wants their content readily available on multiple devices wherever they are.”

The development of multiple music streaming platforms have caused numerous issues within the music industry, but to avoid the inevitable advancement would be self-destructive as an artist.

Artists like Taylor Swift have spoken out against Apple music and Spotify, simply stating that the streaming sites fail to pay artists fairly.

Although the development of online streaming sites for music has improved artist airplay, the evident difference in price between these sites and physical copies of albums has created fiscal issues.

“I believe the prices for subscription services should be higher. We went from buying CDs for $21 to streaming everything ever created for $21/month. The problem is that we had a period where illegal downloading set the value to zero and to this day, current streaming services are still fighting against free,” LaManna says.

The new ways of artist publication have shown the improvement and technological innovation within the music industry.



After years of being bound to a contract in order to produce and distribute music, musicians are now able to showcase their artistry in more ways.

“None of these companies have magical powers and it's totally possible to go "DIY" and make it happen on your own. Every artist should think "Do It Yourself." If the major players come to you down the line and the deal makes sense, do it, but you'd be surprised how much you can do on your own,” LaManna says.

The new channels of media have brought an abundance of prosperity to artists, both signed and independent. One should not fear these new developments because part of music is recognizing and accepting change.



Cover Image Credit: https://outlook.office.com/

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Happiness is having the best aunt in the world.
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I know I don't say it enough, so let me start off by saying thank you.

You'll never understand how incredibly blessed I am to have you in my life. You'll also never understand how special you are to me and how much I love you.

I can't thank you enough for countless days and nights at your house venting, and never being too busy when I need you. Thank you for the shopping days and always helping me find the best deals on the cutest clothes. For all the appointments I didn't want to go to by myself. Thank you for making two prom days and a graduation party days I could never forget. Thank you for being overprotective when it comes to the men in my life.

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15 Thing Only Early 2000's Kids Will Understand

"Get connected for free, with education connection"

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This is it early 2000's babies, a compilation finally made for you. This list is loaded with things that will make you swoon with nostalgia.

1. Not being accepted by the late 90's kids.

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Contrary to what one may think, late 90's and early 00's kids had the same childhood, but whenever a 00's kid says they remember something on an "only 90's kids will understand" post they are ridiculed.

2. Fortune tellers.

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Every day in elementary school you would whip one of these bad boys out of your desk, and proceed to tell all of your classmates what lifestyle they were going to live and who they were going to marry.

3.Bunnicula

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You could never read this book past 8 o'clock at night out of fear that your beloved pet rabbit would come after you.

4. Silly bands.

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You vividly remember begging your parents to buy you $10 worth of cheap rubber bands that vaguely resembles the shape of an everyday object.

5. Parachutes.

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The joy and excitement that washed over you whenever you saw the gym teacher pull out the huge rainbow parachute. The adrenaline that pumped through your veins whenever your gym teacher tells you the pull the chute under you and sit to make a huge "fort".

6. Putty Erasers

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You always bought one whenever there was a school store.

7. iPod shuffle.

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The smallest, least technological iPpd apple has made, made you the coolest kid at the bus stop.

8. "Education Connection"

You knew EVERY wood to the "Education Connection" commercials. Every. Single.Word.

9. " The Naked Brothers Band"

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The "Naked Brothers Band" had a short run on Nickelodeon and wrote some absolute bangers including, "Crazy Car' and "I Don't Wanna Go To School"

10. Dance Dance Revolution

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This one video game caused so many sibling, friend, and parent rivalries. This is also where you learned all of your super sick dance moves.

11. Tamagotchi

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Going to school with fear of your Tamagotchi dying while you were away was your biggest worry.

12. Gym Scooters

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You, or somebody you know most likely broke or jammed their finger on one of these bad boys, but it was worth it.

13. Scholastic book fairs

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Begging your parents for money to buy a new book, and then actually spending it on pens, pencils, erasers, and posters.

14.Go-Gurt

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Who knew that putting yogurt in a plastic tube made it taste so much better?

15. Slap Bracelets

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Your school probably banned these for being "too dangerous".

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