Is Online Streaming Better For The Music Industry?

Is Online Streaming Better For The Music Industry?

An interview with Trendsetter Marketing and Vydia CEO, Roy LaManna
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After a few years of being exposed to online music streaming sites, many independent and popular artists have offered their opinions. The growth of the independent industry and the sizeable gap between the popular and underground artist revenue has caused hesitancy for many artists who have an interest in certain popular streaming sites.

Although the independent industry believes that the streaming sites only benefit the more popular artists, Roy LaManna - CEO of Trendsetter Marketing and Vydia - believes that artists “shouldn’t wait for a record or publishing deal. If you don’t have a deal, then you are the record label and you are the publisher. Make it happen!”

According to the IFPI Global Report, digital revenue has surpassed physical revenue for the first time. Digital revenue has increased 6.9 percent since 2014 and physical revenue dropped 4.5 percent.

The apparent growth in digital revenue should encourage artists to utilize their own publishing ability, rather than feel discouraged. Artists now have the ability to surpass the record and publishing step that prevented a fair income and a fair distribution of music.

While the overall digital revenue has increased, the ways of streaming music have become more so advanced and efficient.

After the discontinuation of iPods and the development of the Cloud, LaManna says that nobody wants to carry a “hard drive with 50,000 songs on it like the early days of the iPod and everyone wants their content readily available on multiple devices wherever they are.”

The development of multiple music streaming platforms have caused numerous issues within the music industry, but to avoid the inevitable advancement would be self-destructive as an artist.

Artists like Taylor Swift have spoken out against Apple music and Spotify, simply stating that the streaming sites fail to pay artists fairly.

Although the development of online streaming sites for music has improved artist airplay, the evident difference in price between these sites and physical copies of albums has created fiscal issues.

“I believe the prices for subscription services should be higher. We went from buying CDs for $21 to streaming everything ever created for $21/month. The problem is that we had a period where illegal downloading set the value to zero and to this day, current streaming services are still fighting against free,” LaManna says.

The new ways of artist publication have shown the improvement and technological innovation within the music industry.



After years of being bound to a contract in order to produce and distribute music, musicians are now able to showcase their artistry in more ways.

“None of these companies have magical powers and it's totally possible to go "DIY" and make it happen on your own. Every artist should think "Do It Yourself." If the major players come to you down the line and the deal makes sense, do it, but you'd be surprised how much you can do on your own,” LaManna says.

The new channels of media have brought an abundance of prosperity to artists, both signed and independent. One should not fear these new developments because part of music is recognizing and accepting change.



Cover Image Credit: https://outlook.office.com/

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To the guy that shot my brother...

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To the guy that shot my brother,

On January 9, 2019 my families entire life changed with one phone call. The phone call that my little brother had been shot in the face, no other details. We didn't need any other details. The woman on the phone who called us in full panic told us where he was so we went, as soon as possible. I don't think it helped that not even 10 min prior I talked to Zach on the phone.. kind of irritated with him, and the ONE TIME I didn't say 'I love you' as we hung up. Could've been the last time we ever spoke.. I remember pulling up to the hospital thinking 'this can't be real' 'it's not our Zach' 'this is just a dream Sarah, WAKE UP' I'd close my eyes really tight just to open them, I was still in the hospital emergency parking lot. I could still hear the ambulance sirens coming. It was all real.

The day our life's changed was definitely a test of faith. A test of how strong we were, as a family. I sat in that waiting room ready to see the damage that has been done to my sweet baby brother. Because at that point we had no idea how lucky he got. That glimpse of seeing Zach will haunt me forever. How helpless I felt in that exact moment frequently wakes me up from these horrific dreams I've been having ever since that day. That is a moment burned into my me and families brain forever.

You always hear about these things in the movies or on the news, a house being shot up, someone shooting another innocent person, not to care if they died on your watch. But we found ourselves on the news.. We have been confined to the hospital since that day. Running on barely any sleep, taking shifts of sleep so we don't make ourselves sick taking care of Zach. Watching him suffer. Undergoing surgeries, to repair the damage you did.

Before I proceed let me tell you a little something about the man you shot.

Zachary Keith Wright. A blonde hair blue eyed boy. Who could potentially be the most annoying human on the planet (possibly coming from his sister). A man who loves his God first, loves his family second. Perfect by no means, but almost perfect to me. A 19 year old who was to graduate high school this month. After graduation he was prepping to leave for Marine boot camp in the summer.. being in the military has been Zach's dream since he could talk. Literally. Running around, playing war with underwear on our heads, and finger guns. Some would say we looked like natural born assassins.. growing up he has been a country boy. Let me tell ya country to the core. He loves this country like he loves his family. He believes in helping people, taking charge in what's right, and never leaving a brother behind. He's lived by that his whole life. Until now....

The day you shot him. The day not only did you change my brothers life, you changed his families life too. The day you almost ripped my brother out of this world... for what? A misunderstanding? Because you've let something take ahold of your life that you can't let go you're willing to kill someone innocent over? Luckily for him, his guardian angels were protecting him in your time of cowardice. There were 3 times that day he should've died, the time you shot him, the time you tried to shoot him again as he stared you directly in the face, (even tho he couldn't talk I know you could read his eyes, and he still intimidated you. That's why you tried to pull the trigger again) and the time he was running out of the house. But he lived. A man who was shot in the face, didn't lay there helpless, didn't scream in agony. That MAN walked to the neighbors to get help. Why? Because he's a MAN, and because he's on this earth for a reason.

It's gonna sound a little strange not only to you, but the audience who is reading this. I must say thank you. Even in this situation, this was the best outcome we could get. He gets to live. He will make a full recovery. He will graduate. And he will go off into the Marines. You united my family together. Closer than ever. Thank you. You tested our faith and brought us closer to our God. Thank you. Because of your moment of weakness, you showed us what prayer could do. Heal anything. Thank you. This was a bump in the road, and a helluva way to kick off our year of 2019. But here we are.. all laying in the hospital. I'm looking around as mom is sleeping in her recliner chair exhasted but still here, Zach his awake playing his xbox all hooked up to machines, fighting to heal and get better. And of course I'm writing this letter to you.

See you in trial,

From the girl whose brother you shot.

'Fight the good fight' - 1 Tim 6:12 🤟🏼💙

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