Is Online Streaming Better For The Music Industry?

Is Online Streaming Better For The Music Industry?

An interview with Trendsetter Marketing and Vydia CEO, Roy LaManna
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After a few years of being exposed to online music streaming sites, many independent and popular artists have offered their opinions. The growth of the independent industry and the sizeable gap between the popular and underground artist revenue has caused hesitancy for many artists who have an interest in certain popular streaming sites.

Although the independent industry believes that the streaming sites only benefit the more popular artists, Roy LaManna - CEO of Trendsetter Marketing and Vydia - believes that artists “shouldn’t wait for a record or publishing deal. If you don’t have a deal, then you are the record label and you are the publisher. Make it happen!”

According to the IFPI Global Report, digital revenue has surpassed physical revenue for the first time. Digital revenue has increased 6.9 percent since 2014 and physical revenue dropped 4.5 percent.

The apparent growth in digital revenue should encourage artists to utilize their own publishing ability, rather than feel discouraged. Artists now have the ability to surpass the record and publishing step that prevented a fair income and a fair distribution of music.

While the overall digital revenue has increased, the ways of streaming music have become more so advanced and efficient.

After the discontinuation of iPods and the development of the Cloud, LaManna says that nobody wants to carry a “hard drive with 50,000 songs on it like the early days of the iPod and everyone wants their content readily available on multiple devices wherever they are.”

The development of multiple music streaming platforms have caused numerous issues within the music industry, but to avoid the inevitable advancement would be self-destructive as an artist.

Artists like Taylor Swift have spoken out against Apple music and Spotify, simply stating that the streaming sites fail to pay artists fairly.

Although the development of online streaming sites for music has improved artist airplay, the evident difference in price between these sites and physical copies of albums has created fiscal issues.

“I believe the prices for subscription services should be higher. We went from buying CDs for $21 to streaming everything ever created for $21/month. The problem is that we had a period where illegal downloading set the value to zero and to this day, current streaming services are still fighting against free,” LaManna says.

The new ways of artist publication have shown the improvement and technological innovation within the music industry.



After years of being bound to a contract in order to produce and distribute music, musicians are now able to showcase their artistry in more ways.

“None of these companies have magical powers and it's totally possible to go "DIY" and make it happen on your own. Every artist should think "Do It Yourself." If the major players come to you down the line and the deal makes sense, do it, but you'd be surprised how much you can do on your own,” LaManna says.

The new channels of media have brought an abundance of prosperity to artists, both signed and independent. One should not fear these new developments because part of music is recognizing and accepting change.



Cover Image Credit: https://outlook.office.com/

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To The Friends I Won't Talk To After High School

I sincerely hope, every great quality I saw in you, was imprinted on the world.
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Hey,

So, for the last four years I’ve seen you almost everyday. I’ve learned about your annoying little brother, your dogs and your crazy weekend stories. I’ve seen you rock the awful freshman year fashion, date, attend homecoming, study for AP tests, and get accepted into college.

Thank you for asking me about my day, filling me in on your boy drama and giving me the World History homework. Thank you for complimenting my outfits, laughing at me presenting in class and listening to me complain about my parents. Thank you for sending me your Quizlets and being excited for my accomplishments- every single one of them. I appreciate it all because I know that soon I won’t really see you again. And that makes me sad. I’ll no longer see your face every Monday morning, wave hello to you in the hallways or eat lunch with you ever again. We won't live in the same city and sooner or later you might even forget my name.

We didn’t hang out after school but none the less you impacted me in a huge way. You supported my passions, stood up for me and made me laugh. You gave me advice on life the way you saw it and you didn’t have to but you did. I think maybe in just the smallest way, you influenced me. You made me believe that there’s lots of good people in this world that are nice just because they can be. You were real with me and that's all I can really ask for. We were never in the same friend group or got together on the weekends but you were still a good friend to me. You saw me grow up before your eyes and watched me walk into class late with Starbucks every day. I think people like you don’t get enough credit because I might not talk to you after high school but you are still so important to me. So thanks.

With that said, I truly hope that our paths cross one day in the future. You can tell me about how your brothers doing or how you regret the college you picked. Or maybe one day I’ll see you in the grocery store with a ring on your finger and I’ll be so happy you finally got what you deserved so many guys ago.

And if we ever do cross paths, I sincerely hope you became everything you wanted to be. I hope you traveled to Italy, got your dream job and found the love of your life. I hope you have beautiful children and a fluffy dog named Charlie. I hope you found success in love before wealth and I hope you depended on yourself for happiness before anything else. I hope you visited your mom in college and I hope you hugged your little sister every chance you got. She’s in high school now and you always tell her how that was the time of your life. I sincerely hope, every great quality I saw in you, was imprinted on the world.

And hey, maybe I’ll see you at the reunion and maybe just maybe you’ll remember my face. If so, I’d like to catch up, coffee?

Sincerely,

Me

Cover Image Credit: High school Musical

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20 Amazing Songs You Need For Your Travel Music Videos

Planning to make your new travel video? Use one of these songs as your perfect background music!

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Based on the mood you're currently feeling, here are 20 different songs categorized by when you should use them for a traveling music video:


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