During mid-2016, new revelations came out about sexual harassment at the Fox News enterprise, particularly that of the Fox News (now ex) CEO Roger Ailes. At the time of these revelations, the channel did not receive much backlash, and there were few calls for Ailes's resignation. Flash forward to April 2017, and it's exposed that Bill O'Reilly, the face of Fox News and conservative programming as a whole, had spent more than $13 million on sexual harassment settlements to five women.

While most expected this to quickly drown out, much like Ailes's case, they were surprised when advertisers and sponsors drove out by the dozens. The pressure was so strong that just a week after the news was released, Bill O’Reilly had been terminated. Let us not forgot that O’Reilly was the undisputed star of the channel — his show becoming the No.1 cable news show for 106 consecutive weeks during its heyday.

Ailes and O’Reilly show the contrast in what is okay for pre and post-Trump America, and this expresses the idea that people are much less accepting to a problematic corporation.

This notion was first expressed right after the election. Any time it was shown that a company did not hold absolute disdain for the soon-to-be Commander in Chief Donald Trump, they were immediately blacklisted by Twitter, and many boycotted their products or vowed to never visit their establishments again. It even happened to a company that was seemingly essential, Uber. The darling of modern transportation landed in hot water after the company sent out a tweet which portrayed that they were trying to capitalize off the Trump’s travel ban. People started posting pictures of them deleting the app, and many opted to begin using their rival, Lyft.

It was quite shocking to most that people would stop using any company, even the most crucial, if even a smidge of support for Trump was shown, scaring many other corporations straight.

The fear of being problematic has driven companies to another extreme as well. They have begun to overcompensate. During the 2017 Super Bowl, it was impossible to go one commercial break without being forced to see a corporation express their solidarity with the marginalized in an overproduced and insincere way. And after the ever-so-iconic Pepsi blunder, it is easy to see the direction in which post-Trump advertisement is going.