Chipotle was a pop culture phenomenon.

Everyone liked it, and it appealed to the new generation, because it was like fast food that made you feel healthy while you were eating it. It was doing great in the stock market, hitting $700, increasing its franchises, making improvements, and pleasing society with its non-GMO ingredients and no preservatives.

However, the E. coli outbreak came around. Many people got sick, in many different states, which lead to public outrage and shaming of Chipotle and giving it a very bad reputation. Their stock dropped more than 50-60% all the way to 300, even a bit lower, from $700. People stopped going to Chipotle for a while, all because of this food incident. And there have been a couple of other food scares since then.

But, new Chipotle Brian Niccol has been working to put that in the past, creating better lines, more robust online services such as ordering, and limited time Chipotle deals such as free guacamole on certain days. free deliveries with Doordash, and buy one get one free deals for people such as teachers and nurses on some days.

And for a second, the mass majority of people forgot about all the food safety issues of the past.

Even their stock brought its way to 470, and has been a Wall Street favorite. Until this week. On the site, iwaspoisined.com, users reported getting sick at a Chipotle restaurant in Powell, Ohio, and there were hundreds of reports, which got Chipotle so freaked that they closed that location for the day.

But news got out, and the stock fell 7% in one day, and recieved even more bad PR. So, if Chipotle doesn't go through a revolution, any kind of revolution, it may slip into the back of people's minds.