Microsoft's Super Bowl Commercial And Social Responsibility

Microsoft's Super Bowl Ad Hit The Nail On The Head And Reminded Us Of Our Social Responsibilities

Able-bodied people have a responsibility to make products and services accessible, and to do so authentically and sincerely.

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I'm not a big fan of the Super Bowl or football in general, and I'm not someone who can't wait to see the advertisements, but I do believe the Microsoft advertisement was incredibly important and one of the few worth watching.

If you haven't seen the ad, it portrays children with different disabilities talking about their love for video games and how they are able to build relationships through them. It emphasizes how no one is held back from playing because the product is fully accessible. Overall, it creates a sense of unity and inclusion, saying that their product makes us all win.

I believe it.

I find corporate social responsibility or a function in which companies integrate social and environmental concerns into their work to support themselves and their community, to be crucial and something a company owes the public with the voice and visibility it has. From a business standpoint, it's also a good idea since companies who engage in it earn higher levels of trust and overall positive feelings from the public. People want to support companies doing good, inspiring work.

I sometimes wonder how sincere companies are in their advertisements supporting a certain cause. While I understand that the point of an ad is to increase consumerism, I still believe that social responsibility in and of itself should be sincere, not just for monetary purposes.

I believe Microsoft's support for kids with disabilities is an authentic one, however, as it made a product that supports those individuals. It's making a tangible change and working to support a minority — and therefore spending time and money on a smaller target audience.

As someone who's super focused on and specific about diversity and inclusion, I believe they could've done a slightly better job with the representation of identities. However, I appreciate how Microsoft is supporting a generally underrepresented community and showed different genders, disabilities, and races.

In addition, I believe that this advertisement did a solid job of making people simply feel good. The advertisement was clear, inspiring, and brought joy in what could be a tough situation. It showed happy children saying positive things and also brought in how this matters to us all.

While Microsoft surpassed Apple financially towards the end of last year, the competition is tight. I know personally that I see Apple products everywhere, especially iPhones and even Mac computers. This is an additional reason why I believe having an ad like this would be so beneficial to a company's success.

The bottom line is that those of us who are able-bodied have a responsibility to those who are not to make our products and services accessible, and I'm grateful that Microsoft is making great strides in this effort. I hope their success will encourage other companies and individuals to do the same.

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To The Coach Who Ruined The Game For Me

We can't blame you completely, but no one has ever stood up to you before.
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I know you never gave it a second thought, the idea that you're the reason I and many others, never went any farther in our athletic careers.

I know you didn't sincerely care about our mental health, as long as we were physically healthy and our bodies were working enough to play. It's obvious your calling wasn't coaching and you weren't meant to work with young adults, some who look to you as a parent figure or a confidant.

I also know that if we were to express our concerns about the empty feeling we began to feel when we stepped onto the court, you wouldn't have taken the conversation seriously because it wasn't your problem.

I know we can't blame you completely, no one has ever stood up to you before. No one said anything when girls would spend their time in the locker room crying because of something that was said or when half the team considered quitting because it was just too much.

We can't get mad at the obvious favoritism because that's how sports are played.

Politics plays a huge role and if you want playing time, you have to know who to befriend. We CAN get mad at the obvious mistreatment, the empty threats, the verbal abuse, “It's not what you say, its how you say it."

We can get mad because a sport that we loved so deeply and had such passion for, was taken away from us single-handedly by an adult who does not care. I know a paycheck meant more to you than our wellbeing, and I know in a few years you probably won't even remember who we are, but we will always remember.

We will remember how excited we used to get on game days and how passionate we were when we played. How we wanted to continue on with our athletic careers to the next level when playing was actually fun. We will also always remember the sly remarks, the obvious dislike from the one person who was supposed to support and encourage us.

We will always remember the day things began to change and our love for the game started to fade.

I hope that one day, for the sake of the young athletes who still have a passion for what they do, you change.

I hope those same athletes walk into practice excited for the day, to get better and improve, instead of walking in with anxiety and worrying about how much trouble they would get into that day. I hope those athletes play their game and don't hold back when doing it, instead of playing safe, too afraid to get pulled and benched the rest of the season.

I hope they form an incredible bond with you, the kind of bond they tell their future children about, “That's the coach who made a difference for me when I was growing up, she's the reason I continued to play."

I don't blame you for everything that happened, we all made choices. I just hope that one day, you realize that what you're doing isn't working. I hope you realize that before any more athletes get to the point of hating the game they once loved.

To the coach that ruined the game for me, I hope you change.

Cover Image Credit: Author's photo

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They Really Are The Same Old Jets

They do not know how to run a football team and have somehow turned a once-promising offseason into one of angst, anxiety, and disappointment.

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As a collective group us Jets fans do not expect much from the franchise, we are aware of their struggles and we take all of the negative shade other fans throw at us.

However, not even a month ago I wrote an article truly believing that these "New" New York Jets were going to turn it all around, that this new regime might have just figured it out, that our owners just might have fallen upon something. They released sick new jerseys, signed arguably the best two available free agents in linebacker CJ Mosley and running back Leveon Bell. The team also brought in offensive guru Adam Gase as their head coach and Greg Williams as defensive coordinator.

Everything seemed right in Jets land, I mean they were not even the laughing stock of New York, that title belonged to the Giants all off-season.

Until it didn't.

Around a month later from that first article I wrote, I am here righting another article feeling completely different about the state of the franchise. The amount of hope I had for this team going into the future has almost been completely ripped away from me and all I feel is the disheartening truth that the Jets will never be different. You might be wondering what I am talking about, and if you follow the NFL, I am sure you already know what I am talking about but for those who don't here it is...

The Jets fired their General Manager Mike Maccagnan. Okay someone was fired, no big deal. No, this is a big deal. A GM's job in the NFL is to build a team. Sign players, draft players, build a culture and evaluate players. The Jets ended last season by firing their head coach Todd Bowlers. Christopher Johnson the acting owner of the team decided to hang on to GM Macagnan feeling he has done a good enough job for one more chance at building a winner. Maccagnan and Johnson worked closely together to find the next head coach Adam Gase and entered the off-season with the second most cap space in football a young QB and the #3 pick in the draft. Like I said before all was good in Jets world. Then May 15th happened.

I mean the Jets firing Maccagnan is not what is so bothersome in this situation, it is the timing. I mean do they realize they could have just gotten rid of this guy back in January before the whole off-season and opened up what probably would have been the most attractive job in football... a lot of money a young QB and the 3rd pick. But no, that would have made too much sense for the Jets and that is why they did not do it. This move has been a bombshell, unnecessary drama surrounding this team because of incompetent owners. It is really unfortunate. There is a part of me that wants to believe the media is making this seem so much worse than it actually is because, let's be honest, that is what sports media does.

But with the Jets, it is always different.

The impossible, the crazy, the most bone-heading, mind-boggling things are 100% possible. As my favorite radio voice, Joe Benigno said, "the Jets are a disgrace... they are not even a second class team, they are like an 8th class team." He is right on the money there. Unfortunately, the team I hate that I love will never be a 1st class organization with continuing to make unbelievable move after unbelievable move. They are a place I'm sure people really have to be desperate to work at because the owners do not have a clue about the game of football. They do not know how to run a football team and have somehow turned a once-promising offseason into one of angst, anxiety, and disappointment.

When this article posts this story will probably be a week or so old, so who knows the Jets might have found their next GM, and it could be an executive everyone raves about, but at this very moment, I do not even know what to say anymore, other than this team will forever and always be the SAME OLD JETS...

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