People Are Making Green Off Marijuana
Start writing a post
Politics and Activism

The Marijuana Industry Is Growing, And People Are Cashing In The Green

Contrary to what Jeff Sessions may tell you, marijuana is NOT the same as heroin.

270
marijuana

Marijuana, pot, ganja, the devil's lettuce, even Jesus cabbage. Marijuana has made its way to mainstream media, and the stigma surrounding it has slowly begun to fade. In the past few years, the marijuana industry has grown to a highly profitable industry with celebrities like Wiz Khalifa and The Game making millions off of brand and endorsement deals. What a lot of people don't see is many of the smaller brands who are trying to break into an industry where RAW and Canopy Growth have made such tremendous strides into becoming recognized, legitimate businesses. Craig "Vincithe1" Jones is one of many people trying to capitalize on this emerging industry. Based out of New Orleans, he and his brother Tevis "Gemellus" Jones started their brand in 2016 and have begun crossing over to social media to promote his brand "Wake and Bake". It started as a clothing line, but he has plans to expand. I had the oppurtunity to ask him some questions about his brand what made him decide to get into the industry.

Question: What made you decide to start up the brand?

Jones: The need for independence, the need to have my own thing. If I'm going to work for someone, I wanna build my own brand

What made you decide to focus your brand on marijuana?

Jones: I started it because I love weed, and I love the culture. I'm always around it. There doesn't have to be this negative stereotype around it. Just cause we smoke doesn't mean we lazy. I can build a brand around it and show people that it's not that bad.

Question: What was your first exposure to marijuana?

Jones: The negative connotation of "you're going to be no one". I started questioning this connotation when I saw my older cousins were getting straight A's and smoking every day.

Question: What's in the future for your brand?

Jones: I'm looking to expand past clothing, items for marijuana, a "wake and bake" alarm clock (extremely clever by the way), cups, grinders, trays, it's all in the works.

Question: What do you think of the cultural acceptance of alcohol, but the stigma around marijuana?

Jones: The hypocrisy of alcohol and weed is a mind control thing. It's a conditioning thing, we're bread to think the wrong way. Alcohol only harms your body, there are no health benefits.

Question: What do you think of the changes in weed culture?

Jones: Weed culture has changed because people were doing it "to be cool", now it's on the wave of people see it as a calming agent and it's a medical purpose. The term "addiction" shouldn't be used with marijuana. You can only be addicted to something that is killing you slowly.

Question: Where do you think marijuana is heading in terms of legalization?

Jones: As the weed wave gets bigger, so will the opposition. The numbers don't mean anything, you can have 5 people against it who are in charge who can ban it for the whole country. I hope things can change soon, but it's going to be hard.

Contrary to what Jeff Sessions may tell you, marijuana is NOT the same as heroin. With new studies emerging every day, we are seeing the health benefits of medicinal marijuana products, as well as the profitability of recreational sales. Craig Jones is a savvy, intelligent entrepreneur who is going against the stereotype that people who smoke marijuana are lazy, unintelligent people. He also has a label "Wake and Bake Entertainment", who has artists like Le$ Prblems, Gemellus, and Darlin on their label. The only question is, how high will he climb?

You can check out his Instagram at Wake And Bake Inc and his personal Instagram at Vincithe1

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

40336
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less
a man and a woman sitting on the beach in front of the sunset

Whether you met your new love interest online, through mutual friends, or another way entirely, you'll definitely want to know what you're getting into. I mean, really, what's the point in entering a relationship with someone if you don't know whether or not you're compatible on a very basic level?

Consider these 21 questions to ask in the talking stage when getting to know that new guy or girl you just started talking to:

Keep Reading...Show less
Lifestyle

Challah vs. Easter Bread: A Delicious Dilemma

Is there really such a difference in Challah bread or Easter Bread?

24933
loaves of challah and easter bread stacked up aside each other, an abundance of food in baskets
StableDiffusion

Ever since I could remember, it was a treat to receive Easter Bread made by my grandmother. We would only have it once a year and the wait was excruciating. Now that my grandmother has gotten older, she has stopped baking a lot of her recipes that require a lot of hand usage--her traditional Italian baking means no machines. So for the past few years, I have missed enjoying my Easter Bread.

Keep Reading...Show less
Adulting

Unlocking Lake People's Secrets: 15 Must-Knows!

There's no other place you'd rather be in the summer.

950648
Group of joyful friends sitting in a boat
Haley Harvey

The people that spend their summers at the lake are a unique group of people.

Whether you grew up going to the lake, have only recently started going, or have only been once or twice, you know it takes a certain kind of person to be a lake person. To the long-time lake people, the lake holds a special place in your heart, no matter how dirty the water may look.

Keep Reading...Show less
Student Life

Top 10 Reasons My School Rocks!

Why I Chose a Small School Over a Big University.

131641
man in black long sleeve shirt and black pants walking on white concrete pathway

I was asked so many times why I wanted to go to a small school when a big university is so much better. Don't get me wrong, I'm sure a big university is great but I absolutely love going to a small school. I know that I miss out on big sporting events and having people actually know where it is. I can't even count how many times I've been asked where it is and I know they won't know so I just say "somewhere in the middle of Wisconsin." But, I get to know most people at my school and I know my professors very well. Not to mention, being able to walk to the other side of campus in 5 minutes at a casual walking pace. I am so happy I made the decision to go to school where I did. I love my school and these are just a few reasons why.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments